Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs.

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster!

3 Things a PR Agency Can Offer Every Client

Ron Torossian

The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog. Brand PR PR PR Agency Ronn Torossian BRANDING Public Relations

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Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.

13 Ways Our PR Agency's Blog Blew It -- And What Kuno Creative Did To Fix It

MaccaPR

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. 7 BLOG REDESIGN TIPS.

New Year, new agency? A marketer’s guide to pulling (the standard of) your briefs up

PR in High Definition

If you’re looking for some agency inspiration, the clue is in the name – be brief – allow them to ask questions, give room for some elasticity and imagination. That’s the top line of what your brief should specify, and sometimes that’s almost everything an agency needs to know. Objectives: You should always be upfront about what you want the agency to achieve. Agencies understand that no-one has unlimited funds, and not everyone can go over the budget.

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation.

5 Free Blog Editorial Calendars to Improve Your Content Marketing

Polaris

Do you want to be better organized in your blogging? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. The goal of the blog is to be both entertaining and informative.

Firefly’s top PR agency moments in 2015

PR in High Definition

Many things have happened, but Christmas is a time to reflect on the positive and exciting moments we shared as a PR agency in 2015, and below we’ve put together a collection of our top moments for the year and our […]. The post Firefly’s top PR agency moments in 2015 appeared first on Firefly Communications. As we end up saying time and time again, this year has flown by.

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress.

Defining Thought Leadership in a Business Blog

Ishmael's Corner

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership.

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Not long after that I started this blog and began writing.

Lost in Translation, McKinsey on Agency Relationships and PR is a Tough Biz

Ishmael's Corner

Playing homage to the Google algorithm, I’ve been consciously avoiding shorter blog posts or what some term “stubs.” The post Lost in Translation, McKinsey on Agency Relationships and PR is a Tough Biz appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The grab bag returns for the first time in 2017. Why the hiatus?

10 social media blogs and e-newsletters I suggest following

Communications Conversations

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. Mark Schaefer’s grow blog. Buffer blog. V3 blog.

Agency Tip: Leverage Your Client’s Content

TrendKite

One of the biggest challenges faced by marketers and public relations professionals these days is creating enough high-quality, interesting content to keep the attention of blog visitors and social media followers. PR Software for Agencies Content Marketing

Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

I’d rather have blog subscribers.”. Are blog subscribers better? If someone subscribes to your blog, you do not have permission to email them anything except your blog. (If You can email them your blog to promote engagement.

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Bulk Blog Topic Generation.

6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life.

4 blogging ideas for brand managers

PR Daily

Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Many of the blog’s hot tips don’t require the company’s products.

7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]

Sword and the Script

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too.

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? What is the state of the art in company blogging? What are the best company blogs today?

Is the corporate blog still content marketing’s “home base”?

Communications Conversations

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. Dave Kerpen is a agency owner and big-time influencer in the social space. His company has a corporate blog.

How to Build An Audience for Your New Blog

Shift Communications

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging.

Five Critical Points of Blogging & Image Law Every PR Pro Must Know

Rock the Status Quo

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It You paid the photographer AND agency, after all, so it belongs to you!) Then there’s this one – so rampant in the agency world – you post screenshots of a client’s customized Facebook page and Twitter background in your online portfolio. SMACK.

Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing

PR 20/20

I spent the first six years of my marketing agency career chasing hourly quotas instead of results. I discovered early on that the billable-hour model was a flawed, archaic, agency-centric system that wrongly tied agency performance to outputs, not outcomes.

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How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016.

On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Edelman , "On Today’s Multi-Agency Wikipedia Statement". Blogs.

5 Egregious Blogger Outreach Mistakes Your PR Agency Might Be Making

Polaris

My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients. Here are 5 approaches to blogger outreach in the latter category your PR agency might be using. #1: 2: Including dormant blogs.

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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.

8 ways to select the perfect PR agency

PR Daily

The time has come to hire a new PR agency; with so much at stake, you’ve got to get this right. Hiring a new agency is both exciting and daunting: It’s a big opportunity with lots at stake, yet you have to squeeze it in while doing your primary job. Do the agency staffers get you?

7 traits of excellent PR agencies

PR Daily

PR agencies are great for building brand awareness. Are you considering hiring a new PR agency? Here are seven traits that excellent PR agencies possess: 1. There are approximately 8,000 PR agencies in the Unites States alone.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Match voice to the publication or blog.

How to find a good social media blog to add to your reader

Communications Conversations

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. Then, you have a slew of blogs created by agencies and vendors.

Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.

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As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business?

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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities.

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Our PR Agency's Secrets For Top-Performing Resumes

MaccaPR

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Agency Life

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. We’ve reached the end of our blogging for beginners journey.

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. We’ve reached the end of our blogging for beginners journey.