Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

Agency Work/Life Balance

Critical Mention

When other industries think of creative agency hours, they go EEK! If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. The post Agency Work/Life Balance appeared first on Critical Mention - Media Monitoring.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs.

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster!

3 Things a PR Agency Can Offer Every Client

Ron Torossian

The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog. Brand PR PR PR Agency Ronn Torossian BRANDING Public Relations

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Should I keep blogging?

Communications Conversations

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015?

13 Ways Our PR Agency's Blog Blew It -- And What Kuno Creative Did To Fix It

MaccaPR

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. 7 BLOG REDESIGN TIPS.

New Year, new agency? A marketer’s guide to pulling (the standard of) your briefs up

PR in High Definition

If you’re looking for some agency inspiration, the clue is in the name – be brief – allow them to ask questions, give room for some elasticity and imagination. That’s the top line of what your brief should specify, and sometimes that’s almost everything an agency needs to know. Objectives: You should always be upfront about what you want the agency to achieve. Agencies understand that no-one has unlimited funds, and not everyone can go over the budget.

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation.

5 Free Blog Editorial Calendars to Improve Your Content Marketing

Polaris

Do you want to be better organized in your blogging? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. The goal of the blog is to be both entertaining and informative.

Firefly’s top PR agency moments in 2015

PR in High Definition

Many things have happened, but Christmas is a time to reflect on the positive and exciting moments we shared as a PR agency in 2015, and below we’ve put together a collection of our top moments for the year and our […]. The post Firefly’s top PR agency moments in 2015 appeared first on Firefly Communications. As we end up saying time and time again, this year has flown by.

6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life.

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? What is the state of the art in company blogging? What are the best company blogs today?

4 blogging ideas for brand managers

PR Daily

Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Many of the blog’s hot tips don’t require the company’s products.

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress.

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Not long after that I started this blog and began writing.

Why PR agencies should scrap the hourly-rate model

PR Daily

It can be unnerving to receive an invoice from your PR agency billing you for more than the budgeted billable hours. With some agencies billing upward of $400 per hour for senior talent, the incremental hours can result in exorbitant fees—and fast. the agency’s blog.

7 traits of excellent PR agencies

PR Daily

PR agencies are great for building brand awareness. Are you considering hiring a new PR agency? Here are seven traits that excellent PR agencies possess: 1. There are approximately 8,000 PR agencies in the Unites States alone.

Lost in Translation, McKinsey on Agency Relationships and PR is a Tough Biz

Ishmael's Corner

Playing homage to the Google algorithm, I’ve been consciously avoiding shorter blog posts or what some term “stubs.” The post Lost in Translation, McKinsey on Agency Relationships and PR is a Tough Biz appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The grab bag returns for the first time in 2017. Why the hiatus?

Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.

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8 ways to select the perfect PR agency

PR Daily

The time has come to hire a new PR agency; with so much at stake, you’ve got to get this right. Hiring a new agency is both exciting and daunting: It’s a big opportunity with lots at stake, yet you have to squeeze it in while doing your primary job. Do the agency staffers get you?

Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

I’d rather have blog subscribers.”. Are blog subscribers better? If someone subscribes to your blog, you do not have permission to email them anything except your blog. (If You can email them your blog to promote engagement.

Agency Tip: Leverage Your Client’s Content

TrendKite

One of the biggest challenges faced by marketers and public relations professionals these days is creating enough high-quality, interesting content to keep the attention of blog visitors and social media followers. PR Software for Agencies Content Marketing

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Bulk Blog Topic Generation.

7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]

Sword and the Script

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too.

3 power tips to craft an outstanding blog

PR Daily

Blogging has become an essential part of PR and marketing pros’ repertoire. that 60 percent of marketers consider crafting blog posts their top inbound marketing priority. Ready to jump on the blogging bandwagon—or breathe new life into your existing efforts?

Defining Thought Leadership in a Business Blog

Ishmael's Corner

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership.

3 considerations when selecting a PR agency

PR Daily

Aside from doing your research and looking at case studies , here are three pointers for picking the PR agency for you: 1. A PR agency that promises social media management. The same goes for any results an agency promises. “If How long has the agency been around?

10 social media blogs and e-newsletters I suggest following

Communications Conversations

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. Mark Schaefer’s grow blog. Buffer blog. V3 blog.

Repairing the broken PR agency review process

PR Daily

The typical process that guides organizations in evaluating PR agencies and ultimately choosing one is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the account team.

Why agency leaders must use Twitter

PR Daily

They want to work with agencies that are featured in those places.”. Now, our mantra is that we never suggest anything to a client we haven’t tried ourselves: Blogging, email marketing, lead generation, content creation, paid media, or social media.

Should you hire an in-house team or digital agency?

PR Daily

At some point, most organizations will be faced with a decision: Do we keep our PR, marketing and content functions in-house—or should we farm it out to a digital agency? RELATED: Tell better brand stories on Facebook, Twitter, Instagram, Snapchat and your blog.

Is the corporate blog still content marketing’s “home base”?

Communications Conversations

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. Dave Kerpen is a agency owner and big-time influencer in the social space. His company has a corporate blog.

How to Build An Audience for Your New Blog

Shift Communications

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging.

PR agency seeks talent through ‘missing’ posters

PR Daily

Mallory Blair, chief executive and co-founder of Small Girls PR, says the hardest thing about starting her own agency has been hiring. Other agencies in the same boat. Small Girls is not the only agency that is recruiting in a challenging environment.

9 Halloween costume ideas for PR agency pros

PR Daily

Here’s a cheat sheet of costumes that come naturally to those who work at PR and marketing agencies: Copywriter: Zombie. After about a semester with the agency, they effectively disappear to return to their studies. Clients might come to your agency as perfect angels, but sometimes, their devilish side can make an appearance. A happy client makes for a happy agency. A version of this originally appeared on the agency’s blog.

8 rules for working with a creative agency

PR Daily

If you’re going to spend money on an agency, you want to get as much out of the relationship as possible. By following these eight tips, you can help ensure strategies are aligned and your agency partner and production team are able to react quickly to snags or changes. Wray Ward blog.

Five Critical Points of Blogging & Image Law Every PR Pro Must Know

Rock the Status Quo

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It You paid the photographer AND agency, after all, so it belongs to you!) Then there’s this one – so rampant in the agency world – you post screenshots of a client’s customized Facebook page and Twitter background in your online portfolio. SMACK.

Agency creates manifesto against 'bulls**t' PR

PR Daily

In a blog post , Fountain shares what he thinks are good examples of meaningful PR (well done, Human Cities), and poor PR (no one cares about your new logo, Runkeeper).

Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing

PR 20/20

I spent the first six years of my marketing agency career chasing hourly quotas instead of results. I discovered early on that the billable-hour model was a flawed, archaic, agency-centric system that wrongly tied agency performance to outputs, not outcomes.

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