Agency Leads Must Absolutely Use Twitter
JULY 8, 2015
They want to work with agencies that are featured in those places.” Now our mantra is that we never suggest anything to a client we haven’t tried ourselves: Blogging, email marketing, lead generation, content creation, paid media, or social media. By Gini Dietrich.
Six Tips for a Blog Redesign
AUGUST 3, 2015
Look at Seth Godin’s blog. He does nothing more than plop 200 words down with a headline in a running column, and his blog attracts a gazillion readers. And, as my agency got deeper and deeper into content marketing and SEO, the evidence became irrefutable. A Blog Redesign.
10 Rules for Transforming Your Agency
APRIL 18, 2012
and, this month, we’re excited to have Paul Roetzer , who just wrote The Marketing Agency Blueprint. Like me, he founded and grew an agency ( PR 20/20 ) and he has a lot of the same business philosophies as me. An inbound marketing plan for an agency?
Content Marketing Lessons Learned From Our Best Performing Blog Posts
JANUARY 2, 2015
Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation.
The Extinction of Social Media Agencies
APRIL 28, 2011
and blogs at the same place. For your Facebook question of the week, wonder if you could elaborate on your Q&A re: not building agencies around tools. So just curious on how you view specialists vs. agencies that specialize. I’ve learned a new trick!
FTC Guidelines and Disclosure for PR Agencies
JANUARY 25, 2012
In 2009, when the FTC revised their guidelines for online endorsements and testimonials, there was a lot of discussion on how this affected PR agencies and brands when working with bloggers. Communication Ethics disclosure in PR FTC guidelines lisa gerber PR agencies
[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future
FEBRUARY 12, 2015
Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities.
Four Tips to A Better Client-Agency Relationship
MAY 24, 2011
The client-agency relationship should be a marriage, not a war. Are you a client that is frustrated at how your agency is handling your social media and PR needs? Four Tips to A Better Client-Agency Relationship originally appeared on Spin Sucks on May 24, 2011.
3 Things a PR Agency Can Offer Every Client
MAY 15, 2015
The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog. Brand PR PR PR Agency Ronn Torossian BRANDING Public Relations
Highlights from the State of Blogging in 2017 Survey
Sword and the Script
JANUARY 10, 2017
It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress.
Making Your Blog More PR-Friendly
ImPRessions - Crenshaw Communications
MARCH 10, 2017
This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.
Is it Shortsighted Not to Host Your Own Blog?
NOVEMBER 14, 2014
Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.
Email Newsletter Subscribers or Blog Subscribers: Which is Better?
DECEMBER 10, 2014
I’d rather have blog subscribers.”. Are blog subscribers better? If someone subscribes to your blog, you do not have permission to email them anything except your blog. (If You can email them your blog to promote engagement.
10 outstanding corporate blogs
JANUARY 28, 2015
There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? What is the state of the art in company blogging? What are the best company blogs today?
Blogging for SEO: 7 tips
JANUARY 29, 2015
Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.
Why agency leaders must use Twitter
JULY 14, 2015
They want to work with agencies that are featured in those places.”. Now, our mantra is that we never suggest anything to a client we haven’t tried ourselves: Blogging, email marketing, lead generation, content creation, paid media, or social media.
Is the corporate blog still content marketing’s “home base”?
SEPTEMBER 18, 2015
Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. Dave Kerpen is a agency owner and big-time influencer in the social space. His company has a corporate blog.
Five Critical Points of Blogging & Image Law Every PR Pro Must Know
Rock the Status Quo
SEPTEMBER 9, 2014
Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It You paid the photographer AND agency, after all, so it belongs to you!) Then there’s this one – so rampant in the agency world – you post screenshots of a client’s customized Facebook page and Twitter background in your online portfolio. SMACK.
Our PR Agency's Secrets For Top-Performing Resumes
APRIL 14, 2015
With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Agency Life
What We’ve Learned From Blogging
SEPTEMBER 2, 2014
Case in point: It’s not uncommon during an agency brainstorming session for someone to speak about something interesting that they have learned in the test kitchen of their own personal blog, and is applying it to client work. He has a blog, too, called Over the River.
11 social media principles to guide PR agencies
MARCH 10, 2015
Many PR and marketing agencies are still using social media ineffectively—for their clients and for themselves. Clients need it and agencies say they can master it, but neither group knows why they are using it or how it plugs into the business side.
The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation
NOVEMBER 2, 2015
Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Bulk Blog Topic Generation.
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
That’s a blog post for another day. Take every question your company gets asked and consider writing a blog post to answer it. Competitor websites, blogs and industry forums. If a blog post falls in the forest and there’s no one around to read it, does it even exist?
7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]
Sword and the Script
DECEMBER 31, 2016
In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too.
Should I keep blogging?
DECEMBER 3, 2014
Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015?
Supporting the Brand Building for a Country, Not an Assignment That Comes Along Every Day
JANUARY 18, 2017
France’s international economic development agency, Business France, selected us to promote the country’s tech industry (Le French Tech initiative) in the U.S. I rarely use the blog as a forum to address Agency business, but I’m making an exception today.more.
What Cats Can Teach Agency Marketers About Client Service
AUGUST 8, 2016
You’re probably wondering what cats have to do with my agency life at Maccabee Public Relations and our field of marketing communications. So I approach the situation like I would any agency client issue – assess, triage and make it right.
3 considerations when selecting a PR agency
SEPTEMBER 15, 2015
Aside from doing your research and looking at case studies , here are three pointers for picking the PR agency for you: 1. A PR agency that promises social media management. The same goes for any results an agency promises. “If How long has the agency been around?
Friday Wrap #162: Instagram debuts Pluto pic, audiences move to mobile, brand blogs still matter
Holtz Communication + Technology
JULY 17, 2015
As always, I collect material from which I select Wrap stories (as well as stories to report on the FIR Podcast Network For Immediate Release podcast) on my link blog , which you’re welcome to follow. Yet some new brand blogs from the likes of Pizza Hut and Best Western are getting attention.
As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?
Rock the Status Quo
JANUARY 22, 2015
Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business?
7 free tools to attract readers to your blog
APRIL 8, 2015
Here’s the good news: When it comes to compiling PR tools for posts or agency seminars, that obsessive bookmarking pays off. There are dozens upon dozens of great tools that professionals can use for lots of purposes, including drawing readers to a blog.
6 Ways to Get More from your PR Agency
Sword and the Script
JUNE 2, 2015
He seemed willing to give us a go (where the CMO playbook usually involves switching agencies after the second down), and there’s no doubt we were enthusiastic about it, but there was one big problem: a lack of everything. 6 Tips for Getting the Most out of your PR Agency.
7 traits of excellent PR agencies
OCTOBER 13, 2015
PR agencies are great for building brand awareness. Are you considering hiring a new PR agency? Here are seven traits that excellent PR agencies possess: 1. There are approximately 8,000 PR agencies in the Unites States alone.
Life in a PR agency: Five ways to shine
MARCH 22, 2017
Almost a year since scratching the agency itch, I have come to love many things about agency life: The jeans. But make no mistake, agency life is not without its challenges: Every day is different, and that can get hectic. But by far, the most important thing I’ve learned about agency life is a fact that is not exclusive to working in an agency: We are in the business of people. on the agency’s blog.
Last Night a Blog Post Changed My Life
SEPTEMBER 8, 2015
And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). All this blog-reading has not gone unremarked. Family think I’m a bit bonkers, reading all these blogs and passing them on for free. In it was a blog about reading.
Defining Thought Leadership in a Business Blog
AUGUST 24, 2014
Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership.
12 off-the-beaten-path ways to elevate your blogging
JANUARY 8, 2015
Do you ever find yourself slogging through blogging? For those that answered yes, take note of these 12 less-than-obvious ways to help you jog, rather than slog, through posting to your blog. fashion blog. Each one wears a T-shirt emblazoned with the name of her blog.
In Atlanta, this Humble PR Blog is now a PR Firm
Sword and the Script
MAY 5, 2016
This blog I created about seven years ago is now a business – introducing Sword and the Script Media , LLC. This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media.
PR Not Working? Here’s Why
JULY 11, 2015
Please excuse the formatting and other errors in this blog. Blog PR Agency AdvicePR explosion as smashed and broken into golden pieces word, depth dimensional background. They will be fixed soon but we needed to publish to be better able to deal with them.PR
Media measurement partnerships: a roadmap for PR agencies and clients
SEPTEMBER 15, 2016
The “owned” part of media is typically considered to be things like blog posts and white papers, but think about posting your own case studies on PR measurement successes.