Three cardinal rules of PR that Adidas broke with Kanye West
NewsWhip
OCTOBER 28, 2022
The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Adidas could have seen the hate speech writing on the wall way back in 2013 when they first partnered with the rapper after his split with Nike. The Story in a Nutshell .
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