Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

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Bianchi Biz Blog

SEPTEMBER 7, 2021

While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. My pathway was very typical.

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Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. You are the media in this example.

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Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? My first non-school newspaper gig was at the China Daily in 2013. Describe the craziest or most fun story you have written.

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PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight.

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PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight.

Journalism 40

Journalism Reputation Ethics Corporate 40

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Our CEO is now one of the top Bitcoin and financial experts and often gets called upon, especially for last-minute broadcast interviews.

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Landis PR

MARCH 27, 2023

As Major League Baseball opens the season this week, we invited award-winning journalist, Susan Slusser to be interviewed for “Meet the Media.” Susan Slusser Happy Opening Day! Susan covers the San Francisco Giants for the San Francisco Chronicle. What story or stories are you most proud of?

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Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Meet Max Swisher. This one still cracks me up.

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Bianchi Biz Blog

FEBRUARY 7, 2022

How long have you been in journalism and how did you get started? I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months. Some sort of tension or conflict usually tells me there’s something to chase.

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Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Steve Farnsworth. Steveology.

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Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Closer to home, the face (and facial hair) of Authenticity Politics Jeremy Corbyn is rewriting the rulebook by shunning headline interviews on Today and Marr in favour of ragtag rallies and vegetable shows.

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Buzzstream

JANUARY 17, 2018

peaked in 2013, at 242 million units sold. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5 It can even be in form of an interview with such an expert where they share their views on that topic. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing.

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Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

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Flatiron Communications

JANUARY 12, 2017

It provides communications strategists a roadmap for the manipulation of a pliable public that historically has placed its trust in quality journalism but no longer does. It prefers live TV interviews (vs. When Journalism Fails to Deliver (May 2016). The Shifting Tides of Media & Journalism (July 2015).

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PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. It’s the golden age of podcasts.

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Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses.

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Mindful Marketing

SEPTEMBER 11, 2015

2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal. I’m a vice president at the company and lead the communications strategies for several of our clients – but at the same time, I’m also very involved in driving media and running specific client programs such as analyst relations or drafting blogs.

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PR Conversations

MAY 24, 2016

In research I undertook among women who entered public relations in the 1970s/1980s (published in Public Relations Review in 2013), one participant stated: I woke up one day and didn’t think I’d been to University – that my mother and father had scrimped and saved – for me to promote toilet cleaner so I decided to move.

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Flatiron Communications

JULY 25, 2014

The presenters included journalists from The AP, NBC News, the Wall Street Journal and Time Magazine. About 30 of them got back to me…20 of which had good interviews about what they did…12 or 13 were used in the story. Carrie Melago, Wall Street Journal/NY. Here are select highlights: Scott Mayerowitz, The AP.

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PR Conversations

NOVEMBER 20, 2014

There is commonality in the texts in respect of determining employee opinions, with Earnshaw noting “thirteen well-defined methods” to do this from open-door policies to focus groups, polling and interviews (both spot and depth). They do have a section on qualitative research, although only focus groups are detailed.

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ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). I don’t think I draw a line.”

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