Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 168

Marketing Employee Content Marketing Training 168

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance. Scaleability.

Marketing 120

Marketing Advertising Advertising Measurement 120

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. And, podcasts are growing – fast.

Strategy 52

Strategy Case Study Marketing Energy 52

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. LeeAnn Rasachak. Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. . About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. We’ll tell you. The Networking Model.

How To 120

How To Marketing YouTube Study 120

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. Overall, most marketers expect their budgets to grow by 8.7%

Survey 98

Survey B2B Marketing Trade Shows 98

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. And, podcasts are growing – fast.

Strategy 40

Strategy Case Study Marketing Energy 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Shift Communications

FEBRUARY 18, 2016

Marketers need to go where the audience is, and these days that seems to be on Slack. And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016. cta] The post Time for B2B Marketers to Pay Attention to Slack? Derek Lyons.

B2B 60

B2B Marketing Enterprise Community 60

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law.

Company 78

Company Marketing Education Data 78

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges.

Marketing 87

Marketing Resources Technology Internal 87

wiredPRworks

NOVEMBER 15, 2016

To get you ready to launch or upgrade your influencer marketing campaigns, here's my Influencer Marketing Days Speaker presentation guide. Influencer Marketing Speaker Presentation Guide. BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media.

Strategy 40

Strategy Marketing Social Media Internal 40

Doctor Spin

JANUARY 19, 2024

2013, May 3). Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Industrial Marketing Management, 56, 167–180. 2013, May 3). Industrial Marketing Management, 56, 167–180. 1 Silfwer, J.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Communications Conversations

JUNE 4, 2019

Generally, the post was about how MORE experience could actually HURT you in the marketing profession. It started with a quote from Olga Adrienko, head of global marketing for SEMRush: “In our field of marketing, experience is a burden. That first sentence–“in our field of marketing, experience is a burden.”

Marketing 68

Marketing Leadership Groups LinkedIn 68

Practical Law Construction

FEBRUARY 9, 2021

This post is the second part of a series covering issues that frequently arise in international arbitration, each with a specific regional focus. The construction market in the Middle East and Africa was projected to be the fastest growing construction market in the world between 2018 and 2022. billion awarded in 2019.

Construction 52

Construction Policies Exercises Internal 52

PR 20/20

JUNE 19, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. Since that day, I try to use flowcharts in everything I do—electrical wiring system configuration, sewer navigation and tracking marketing campaign performance. Why is there a need for this type of data organization?

How To 81

How To Marketing Analytics Data 81

ImPRessions - Crenshaw Communications

JUNE 12, 2018

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Edelman elevates marketing PR. Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

wiredPRworks

DECEMBER 14, 2015

How can associations learn how to leverage the power of LinkedIn marketing to attract and engage members? They can attend “LinkedIn MBA School for Association Marketers” at Association Forum’s Holiday Showcase. LinkedIn Marketing and Business for Associations Interactive Conference Session .

LinkedIn 49

LinkedIn Marketing Conference Meeting 49

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. 3 Idealist Content Marketing Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. We caught up with Jeff for our Masters in Marketing series.

Marketing 50

Marketing Wireless Software Journalism 50

wiredPRworks

FEBRUARY 8, 2017

Presented by Meeting Professionals International and hosted by the Washington Hilton, MACE! Way back in 2007, NACE DC invited me to share futuristic “ New Age Marketing ” ideas. MACE Meeting Planner and Event Marketing Speakers to Follow – and Watch! at Social Media Week Berlin in 2013. hybrid_steph.

Marketing 40

Marketing Conference Meeting Social Media 40

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Its goal is to help fund individuals in developing markets to set up their own businesses.

Tools 69

Tools Insurance Insurance Handbook 69

Cision

APRIL 21, 2015

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. For PR and marketing communications, online video programming is a great way to get your message out and build your audience. From interns to executives, everyone has some writing skill, but many have never put together a professional video. Register now!

Video 120

Video Brand Branding Trends 120

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Source: Neilsen , 2013). Call it marketing, call it conscious capitalism—they make a difference and involve their customers. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Polaris

NOVEMBER 20, 2014

He also addressed the Cannes Lions International Advertising Festival. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Content Marketing' And he’s doing way doing better in school.”. This year’s event was Saturday, October 11th.

Storytelling 199

Storytelling Reddit Video Creativity 199

MaccaPR

FEBRUARY 11, 2016

How can you as a communicator guide your company in taking a stand to address women’s empowerment, racial tolerance and equality in your marketing campaigns - without alienating customers or pushing the envelope too far? 11 with legendary marketer Mark Addicks, the former Chief Marketing Officer of General Mills.

Brand 48

Brand Branding Marketing Film 48

wiredPRworks

JULY 1, 2016

In 2013, I attended the event, my second MPI event, for the first time. Last year, my company CoryWest Media contributed to IX Chicago’s marketing and PR plans. who is also keynoting, Eric Wulf CEO of the International Car Wash Association and Timothy J. Mason Chief Marketing Office of ISACA.

Industry 49

Industry Meeting Trends Internal 49

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. Social Media Win #1: Brands that realize that whatever is internal is external, and use that to their advantage. Crescenzo #RaganDisney.

Social Media 0

Social Media Media Mobile Video 0

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Q: What are your company’s marketing initiatives for 2019? Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Today, she shares her knowledge on the influencer marketing landscape on Twitter. He has spoken at several events, including TEDx , South by Southwest and Direct Marketing Association.

Twitter 77

Twitter Radio Social Media Print 77

Presspage

AUGUST 12, 2022

Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. It’s an ISO 27001:2013 certified platform, compliant with both Europe’s GDPR legislation and equivalent regimes across the world. Let’s get rolling with what you should look for first: business value.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. It’s an ISO 27001:2013 certified platform, compliant with both Europe’s GDPR legislation and equivalent regimes across the world. Let’s get rolling with what you should look for first: business value.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Solo PR Pro

DECEMBER 17, 2021

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” Kami Watson Huyse appeared on Good Morning America on Oct. Congratulations to all!

Banking 96

Banking Film Transportation Financial 96