The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ Social Slam 2013. Social Slam 2013. Blog posts previewing or reviewing Social Slam 2013. Social Slam 2013 Recap: From the Eyes of an Organizer. Jonathan Barrick) Social Slam 2013 has concluded, and that makes me sad. However, Social Slam 2013 was awesome, and that makes me happy.

Successful Libya Build 2013 Highlights Potential For a Bright Future

Waxing UnLyrical

The recent Libya Build 2013 saw hundreds of foreign companies participating. So with Libya Build 2013 wrapped up, I decided to head off on a little desert safari. Successful Libya Build 2013 Highlights Potential For a Bright Future is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Successful Libya Build 2013 Highlights Potential For a Bright Future. The news from Libya since my last post has not been great.


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Three Random Thoughts on April 19, 2013

Waxing UnLyrical

I was out at the Mid-Atlantic Marketing Summit (which was great), but it was also the day the week’s horrors in Boston came to a culmination … though none of us could have foreseen that. Boston_Police) April 20, 2013. Three Random Thoughts on April 19, 2013 is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Three Random Thoughts on April 19, 2013. Friday, April 19, was an interesting day.

Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Marketing Philanthropy Public Relations Shonali Burke accountability in business behind the brands international women's day 2013 IWD 2013 oxfam americaDo you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands?

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4 Marketing Lessons from the Red Sox 2013 Season

Maine PR Maven

Effective brand building requires creating a network of raving fans who will support you and your organization in good times and bad times. This article by NMC Account Executive Greg Glynn talks about Red Sox Nation, which is a great example of a cult-like following for a brand. The book The Culting of Brands, by Douglas […]. Brands PR Branding Red Sox World Series

To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. As a marketer, I found this information on where they want to focus their marketing for 2013 interesting: What does this mean for people like me (and, perhaps you)? Happy International Women’s Day!

Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition. Marketing your start-up requires you to determine a very specific meaning for your company. Design firms become “marketing strategists.”.

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Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

Yes, we’re even starting to talk about marketing. Libya’s Media and Marketing Industries Inching Forward is a post from: Waxing UnLyrical. Author information Conway Wigg Digital Strategist at BPC Conway Wigg is a digital strategist at BPC, Malta’s leading communications agency and a senior manager at Arabicomm, a full service media and marketing agency operating in North Africa which is part-owned by BPC.

Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition. Not only is this a terrific e-magazine of 16 interviews with some of “Earth’s Mightiest Marketers” (somehow I got mixed up with that bunch, whaaaaa??? )

Should You Brand Your Business Email Address?

Waxing UnLyrical

Wouldn’t this be one of the basic marketing mistakes to avoid ? Daniel Honigman (@DanielHonigman) March 22, 2013. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Julia Angelen Zunich (@JulesZunichPR) March 22, 2013. Jordan Parker (@JordanAleah) March 22, 2013. Business Communication Marketing Shonali Burke business email address marketing your business professionalism

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Finding keywords is one of the most important (and most overlooked) aspects of web marketing. Whether you want to believe it or not, keyword research is the first step in any successful SEO or Content Marketing campaign.

What to do if your job sucks!

PR Job Coach

The job market is still in turmoil. Now that the real estate market is on the upswing look at renting a new apartment or buying a new house, preferably one with a view that enables you extend your vision beyond four walls. You are into the 11th month of your new job. There is no psychological lift from your work. The boss is a serious micro manager. You are not having much fun. You are at your wits end and see no relief ahead. What should you do?

10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

Like his free ebook, 25 Secrets – How I Wrote and Marketed a New York Times Bestselling Book. As Jay describes in his ebook, his entire process is a marketing goldmine. There are so many facets to what he did, and how he continues to market the book, it’s a bit mind-boggling. In addition to being a terrific marketing case study, Youtility lives and breathes what I personally think is the future of public relations: community.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013. A3a: In between surveys, we’ll measure engagement (hits, time on site, feedback, customer/client feedback) but moving needle key #measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013. I know.

Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. In the piece, we discussed some of the influences on customer expectations: “Just as often though, the first experience a potential customer has with your company is through exposure to your marketing. Guest Post by Adam Toporek.

The Ugly Side of Social Media Sharing

Waxing UnLyrical

She just launched her own marketing business in the sunny Florida panhandle (website coming soon), and she’s on track to have her Yoga teaching certification in 2014. Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

Business Communication Marketing Resources Shonali Burke business development CRM in your inbox customer relationship management customer service productivity streakRemember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business.

Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

They do something I always say is more important than marketing. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day? He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing.

Smart Measurement For Creative People

Waxing UnLyrical

In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end. Compare new customers to new customers acquired through your marketing scheme. Guest Post by Angie Picardo.

What Compels People to Share Your Content?

Waxing UnLyrical

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Blogging Guest Posts Jim Dougherty Media Social Media facebook research social networks viral marketingHave you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content.

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Shedding Light on Black PR

Waxing UnLyrical

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? Terri Johnson tipped me off to a fascinating story yesterday. It’s an exposé of China’s “black PR industry.”

How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

20 crore [Ed: ~$4.6M] through marketing, and most of that money was raised through online marketing. Mind you, it wasn’t email marketing in the form of a daily blast to millions of faceless Indians, it was digital marketing, tested and clearly targeted.” Ancita Satija Communication Guest Posts Marketing Public Relations Social Media Aam Aadmi Party AAP Arvind Kejriwal Indian Elections Indian Politics

The Best Three Little Words for Branding Your Business

Waxing UnLyrical

And if somehow that is how I am coming across, I need to do a much better job of marketing my business! “I don’t know.” ” These might be the best three little words you can use as you build your business. And here’s what got me thinking about this: Ken Mueller’s post a couple days ago was terrific.

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Yes, I Spoke with Gary Vaynerchuk On the Phone Yesterday, But I Won’t Forget My Humble Roots

Maine PR Maven

For years now, I have had a slight (actually, a major) obsession with reading marketing books, and listening to great marketing speakers like Shel Holtz (who inspired me to start this blog in 1999) and Scott Stratten, owner of UnMarketing and hilariously funny keynote speaker. Books Conferences Interview Darren Hardy Don Yaeger Dr. Flint Mclaughlin Gary Vaynerchuk Google Marketing Books Scott McKain Stephen Woessner

Monday Roundup: Building Your Business Community

Waxing UnLyrical

Why: Over at Socialbrite, John Haydon shares some ways you can adjust your content marketing strategy to build your community. Happy Monday! I hope everyone had a wonderful weekend. Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. Enjoy! How To Be A Better Facebook Community Manager.

#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

I was a little rusty, as this was my first guest host of a chat in 2013. As always the full #measurePR Transcript, May 14, 2013 is available. Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals. Guest Post by Jen Zingsheim. Hello folks! I hope I managed to keep the chat at or near its normally very high standards!

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If You Pick My Brain, I’ll Have a Hole In My Head

Waxing UnLyrical

Certainly, this is how many of us market our services. I know this makes me sound like a curmudgeon, but a fairy dies every time I get yet another request to “pick my brain.” ” Now, perhaps I should be flattered my brain is so in demand (because, after all, a time will come when it’s not). Perhaps I should feel smug that my opinion is apparently worth so much to so very many people, that they all want a piece of my grey matter. But I’m not.

Will India See a Rise in Digital PR?

Waxing UnLyrical

Ed: A version of this post originally ran on September 20, 2013 on dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. crore (~ $15.1M) in FY 2012 to Rs.300 crore (~$48.3M) in FY 2013. We republish it with minor edits and updates. Sixty two!

Starbucks – It’s Time to Brew Some Tweets

Waxing UnLyrical

To quote some insights from a report by Ethinos Digital Marketing 2012 : There are 65 million, 33 million, and 17 million Facebook, Twitter and LinkedIn users in India respective; India has more Facebook, Twitter, and LinkedIn users than the UK; 60% of Indians who are social media users are open to being approached by brands; and. I’m sure Starbucks will create a huge stir when it enters Delhi just as it did when it entered the Mumbai market. Caffeine.

Breaking Out of The Box Only To Be Put in Another

Waxing UnLyrical

Communication Marketing Shonali Burke breaking out of the box rebranding reinventing yourself Do you ever feel that you’ve worked really hard to break out of one box, only to be put in another, in a way you didn’t anticipate? And I wonder if it’s an ironic and unintended consequence of doing such a good job of positioning ourselves, that we’ve positioned ourselves all the way into a box. Maybe a slightly larger and more comfortable box, but a box, nonetheless.

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”.

We Make Our Own Fairy Dust

Waxing UnLyrical

Business Marketing Shonali Burke Women''s Issues ann bevans business development fairy dust international workers day may day sales The one thing that I’ve realized is that in business and life, there is no such thing as fairy dust. Scratch that. There is; but we make it ourselves. Image: Alexandria LaNier via Flickr, CC 2.0. Worms. A few weeks ago, I was on the receiving end of an “I’m going to the garden to eat worms” type of message from a friend.

Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest. Happy Monday! As many of you know, I started the #measurePR Twitter chat back in 2010.

The Arrogance Of Being Right

Waxing UnLyrical

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. The first is a response to Yahoo! CEO Marissa Mayer banning employees from working remotely. The second talks about what the author describes as a choice between “freedom and security.” ” I have issues with the premises of both articles, but that’s not what really irks me about them.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. You don’t have to rely on Facebook’s marketing tools to build a loyal following.

7 Tips to Creating an All-Star Event

Waxing UnLyrical

Susan Rubin is a marketing specialist at Cision , where she manages its webinars and events , among other activities. Guest Post by Susan Rubin (Editorial disclosure: Susan works for Cision, a current client of Shonali Burke Consulting, Inc. ). Events can be a great way to build relationships and nurture leads. Whether it’s a 10-person meet-up or a 300-person conference, make sure you check off these items to get the best return on your investment. What’s your Goal?

Talking #measurePR with Sandra Fathi

Waxing UnLyrical

Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. And on what kinds of metrics clients are asking for these days: A3: Leads, Revenue, Customer Acquisition, Cust Retention, Market Penetration – the big business indicators. Sandra Fathi (@sandrafathi) March 19, 2013.

Monday Roundup: The Power is Yours

Waxing UnLyrical

Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Happy Monday! Is everyone looking forward to the holiday week? And for my fellow Americans, any big 4th of July plans? And… happy birthday in advance to my dad, who celebrates his birthday tomorrow! Image: Artotem via Flickr, CC 2.0. Power.

Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Why: Jay Baer applies the age old question to social media marketing. If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about. Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. Guest post by Jim Delaney. The sheer volume of social intelligence on the Internet is exploding.