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Five years later: Reflecting on 7 big social media trends from 2013

Communications Conversations

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The hot new social networking app destined to dethrone Facebook in 2012. How to: Write Foursquare tips on behalf of brands with multiple locations. Foursquare.

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Successful Libya Build 2013 Highlights Potential For a Bright Future

Waxing UnLyrical

The recent Libya Build 2013 saw hundreds of foreign companies participating. Weeks of photography, designing and copy writing end with endless phone calls to printers, sign writers, electricians, and various other contractors. So with Libya Build 2013 wrapped up, I decided to head off on a little desert safari.

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

” I first heard the term in 2013, but it’s grown increasingly popular, because marketing people like to give new names to traditional concepts. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). What exactly is that?

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

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A Look At Academic Research on Crisis Communication From #AEJMC14

Melissa Agnes

For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook. The study evaluated how many of these organizations actually had a Facebook page dedicated to CSR and then, of them, what the engagement was like from fans and followers.

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6 Research-Based Insights About Viral Content

Cision

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Posted by Microsoft Research on Friday, March 8, 2013. Also, you should probably share this post on Facebook.

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What Is Distributed Content? (and 5 Ways to Use It)

Cision

.” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. ” – Emily Bell, writing for CJR. Facebook Instant Articles. Introducing Instant Articles, a new tool for publishers to create fast, interactive articles on Facebook.

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