Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Buzzstream

JANUARY 17, 2018

peaked in 2013, at 242 million units sold. If you’ve got some viral posts, then you’re ready for that “ebook.”. Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S.

eBook 108

eBook Infographics Pinterest How To 108

Norton's Notes

JULY 26, 2017

A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises. The video ended up going viral on the internet and making it to all of the main news channels. The brand went viral on social media in early May – not always a good thing in this instance.

Social Media 49

Social Media Airlines Media Viral 49

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed. Source: Mashable ). #3.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

Marketing 101

Marketing Content Marketing Advertising Advertising 101