Wadds Inc.

MAY 19, 2022

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews.

Corporate 52

Corporate Employee System Journalism 52

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. The first notable difference in these two works is that Earnshaw is an outsider; the modern authors are practitioners in the field.

Employee 77

Employee How To Internal International 77

Communications Conversations

DECEMBER 16, 2014

But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. What was the general approach going in?

Case Study 131

Case Study Wireless Company Local 131

Sword and the Script

SEPTEMBER 1, 2020

The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” SocialChorus last raised $12.5 year-over-year.

Internal 147

Internal International Tools Software 147

Sword and the Script

FEBRUARY 20, 2024

One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” ” I first heard the term in 2013, but it’s grown increasingly popular, because marketing people like to give new names to traditional concepts. What percentage of European companies hire U.S.

Report 106

Report Publicity Marketing Pitching 106

Critical Mention

FEBRUARY 23, 2021

Padhye was promoted to CTO in August of 2020 in recognition of his contributions to the Critical Mention platform since joining the team in 2013. Padhye’s placement on the PRWeek list marked the second year in a row a Critical Mention employee was named. It’s a great time to be at Critical Mention.”.

Analytics 78

Analytics Technology Instagram Leadership 78

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations.

Survey 98

Survey B2B Marketing Trade Shows 98

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. First, B2B companies spend roughly $150 for every email they collect. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

PRSay

APRIL 22, 2016

We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. What about your organization’s employees? We recently underwent a major brand initiative to align our 3,000 employees, 600 dealers and countless suppliers with our global customer base. The short answer?

Agriculture 90

Agriculture Employee Corporate Training 90

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. In his 1906 manifesto, “Declaration of Principles,” he articulated his recommendation for honest, open, and accurate communications between companies and the public.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PR 20/20

SEPTEMBER 8, 2021

31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). The Next Phase of Growth.

Financial 98

Financial Conference Agency Resources 98

Barokas

FEBRUARY 3, 2020

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. The travel company recognized how people often struggle staying with their extended families over the winter holidays. Have Fun with Furry Friends.

Viral 78

Viral Transportation Hotels Travel 78

PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Reputation Employee Hotels 71

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. On the other side, we have small independent companies trying to break into the space. The small independent companies may not be so small anymore. Nothing to compare.

Technology 81

Technology Company Analytics Writing 81

PRSay

DECEMBER 19, 2018

“Bad apologies make news of their own and can impose measurable costs on companies,” wrote Paul Oestreicher, Ph.D., The news may throw us for a loop, sometimes almost every day, but everyone — no matter their career-path or company rank — gets to experience it together. ” Office life. piece about Crock-Pot.

Trends 110

Trends Crisis Corporate Leadership 110

Shift Communications

JANUARY 12, 2017

As a refresher, in our previous post, we shared that public relations describes a series of strategic actions taken in order to foster and maintain a relationship between a business and the people they want to do business with—their customers, employees, competitors, etc. So what’s next?

Strategy 60

Strategy Publicity Media Relations Social Media 60

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. In addition to producing high-quality products, the company also offers free repairs for any Patagonia item, regardless of how old it is.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

NOVEMBER 10, 2021

And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). So, what worked well for me, may not work well for your client or company. That simply wasn’t the case 18+ months ago. This is a lay-up!

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. GNP Company (a client). In order to do so, your organization must have a commitment to a sustainability philosophy and strategy that extends throughout your company. Increase employee and consumer loyalty?

Corporate 71

Corporate Report Survey Government 71

PR 20/20

SEPTEMBER 8, 2021

31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). The Next Phase of Growth.

Financial 52

Financial Conference Agency Resources 52

Melissa Agnes

MARCH 18, 2014

did go into effect on November 15, 2013. Following the Widespread Asset Unbundling (WAU) restructuring of Malaysia Airlines, the Malaysian Government investment arm and holding company, Khazanah Nasional’s subsidiary, Penerbangan Malaysia Berhad (which is Malaysia Airlines parent company) became the majority shareholder with a 52.0%

Airlines 256

Airlines Crisis Privacy Case Study 256

The Stalwart Blog

MARCH 7, 2016

Last Friday I received a call from a family member who saw a story on the news pertaining to Ford Motor Company. They shared that there was an alleged brake recall on the 2013 and 2014 F-150 models. Any employee who has contact with those outside of the organization should be prepared to respond. will certainly help.

Crisis 60

Crisis How To Automotive Government 60

PR Breakfast Club

JUNE 29, 2014

It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. It is critical that employees feel that they belong to the organization, not in the sense of possession, but in the sense of belonging to a club or feeling valued. Creativity. Team Spirit.

Employee 48

Employee Skype Agency Internal 48

Communications Conversations

OCTOBER 28, 2015

billion of it in 2014 to be exact (up 10 percent from 2013, according to Wikipedia ). Just like any other company. Point #2: Paying 12,000 employees for a day off ain’t cheap. I’m no math major, but it’s probably a decent chunk of change to pay the 12,000+ REI employees to take the day off on Black Friday.

Wikipedia 60

Wikipedia Employee Education Google 60

Melissa Agnes

APRIL 16, 2014

The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. According to Software Advice ‘s 2013 survey of more than 4,500 U.S. Last month’s post discussed the damage that can be caused by false reviews online.

Reputation 199

Reputation Privacy Software Insurance 199

Shift Communications

OCTOBER 7, 2014

One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout. Following it will help your company gain the authenticity and engagement you desire. The absolute last thing your company wants is to be seen as exploiting anything of this nature.

Marketing 138

Marketing Conference Trends Viral 138

Practical Law Construction

MAY 27, 2022

Three companies were fined for a variety of violations in relation to this incident, all relating to either an absence of qualification (one company did not have a qualified supervisor on site during the disassembly) or inadequate training (workers did not know the manufacturer’s procedures nor did they understand their assigned duties).

Construction 52

Construction Training Government Engineering 52

David PR Group

JULY 13, 2016

How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. I spoke with Sarah Simmons who gave me a great rundown as the firm tracks many companies and compiles data each year for its poll.

Reputation 40

Reputation Measurement How To Financial 40

Shift Communications

AUGUST 18, 2015

During my two years with the company, I started to realize that I definitely felt partial towards my B2B accounts. Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. A happy employee is a generally a more productive and engaged one.

Groups 60

Groups B2B Employee Policies 60

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. The company was founded in 2002 and I joined just over a year later.

Marketing 50

Marketing Wireless Software Journalism 50

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. For instance: Legal fears the company blog will violate copyright laws. Human Resources is uneasy about adopting an employee social media policy. A company Facebook page might get hijacked by critics.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Source: Neilsen , 2013). The public expectations of your company have never been greater… Every company must not only deliver financial performance, but also show how it makes a positive contribution to society. I love being outside.

Marketing 52

Marketing Storytelling Technology Community 52

Karen Freberg

MAY 12, 2017

I have been a super fan and advocate for years (since 2013 when I first integrated Hootsuite Academy in my social media class). but most importantly, I get to continue to share my enthusiasm and support for a company, community, and product that rocks! The answer is pretty simple. What are the benefits of being a Hootsuite Ambassador?

Social Media 40

Social Media Education Media Community 40

Solo PR Pro

OCTOBER 6, 2015

The majority of respondents see income trending upward (year-to-year, 2013 to 2015). and Canada are satisfied or somewhat satisfied, and in a 2013 Gallup poll , only 30 percent of over 150,000 people surveyed admitted they honestly enjoy their job and their bosses. Client Size. Members of Solo PR PRO Premium have higher hourly rates.

Survey 40

Survey Report Local Data 40

Cision

JUNE 2, 2015

“We spent $500 billion in 2013. “Sixty-one percent of companies carry out less than five tests every month.” “It’s impossible to have a testing culture if employees feel they will be fired if they’re wrong.” “What do all media companies do that you don’t? Bernadette Jiwa.

Content Marketing 120

Content Marketing Marketing SEO Education 120

PR Conversations

MAY 24, 2016

In research I undertook among women who entered public relations in the 1970s/1980s (published in Public Relations Review in 2013), one participant stated: I woke up one day and didn’t think I’d been to University – that my mother and father had scrimped and saved – for me to promote toilet cleaner so I decided to move.

Publicity 41

Publicity Agency Study Mobile 41