The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Over half of Gen Z consumers are over the age of 18.

Consumer 90

Consumer Social Media Education Advertising 90

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years.

Strategy 116

Strategy Crisis Marketing B2B 116

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Here are six social media weapons to add to your arsenal: Know your network. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. ” The financial crisis of 2012?

Social Media 60

Social Media Product Launch Instagram Media 60

Communications Conversations

OCTOBER 13, 2014

The topic of my half-day presentation: Content strategy. Oreo’s Super Bowl “tweet heard round the world” forever changed the social media marketing landscape. And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot).

Strategy 120

Strategy How To Guidelines Advertising 120

Beyond PR

DECEMBER 2, 2016

With 25% of Wall Street investors and 19% of Main Street investors reporting they use StockTwits and Twitter for investment news, IR needs to have a strategy in place to assure their voice is in the social stream – even if that strategy is using social media as a one-way newsflow of press releases. About the study.

Study 40

Study Social Media Retail Media 40

Shift Communications

SEPTEMBER 23, 2014

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. Edison Research VP of Strategy Tom Webster pithily defines an algorithm as “data + assumptions”, and it’s the latter half, the assumptions, that cause influence score problems.

Measurement 124

Measurement Analytics Social Media Data 124

Cision

MAY 9, 2016

Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. PR has a strong disregard for data,” says MindShare UK social media head Mat Morrison. “It Consider President Obama’s 2012 re-election campaign. Shifting Skill Sets.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Cision

MARCH 1, 2016

” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. Point being that practice is a timeless and sound strategy for reacting to a crisis. Referenced in this post: 2012.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PR Conversations

JUNE 28, 2020

At this point we should step back to the early 1990s and the work of Don E Schultz (who died earlier this month) for pioneering the concept of Integrated Marketing Communications as PESO is tactical channel execution of this strategy. His final MetricsMan blog post talked about the evolution of social media metrics and measurement.

Measurement 133

Measurement Social Media Blogging Mobile 133

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs. Earned media, paid media, and owned content can be enhanced and amplified through social tools and techniques.

B2B 120

B2B Customer Service Software Technology 120

Shift Communications

DECEMBER 19, 2014

An author whose book, The River Speaks , was published in 2012. Brands that have succeeded in conveying this truth are those thinking more deeply and philosophically about their product or service, allowing them to evolve over time with a long-term strategy. A former SHIFTer who worked on several of the Agency’s B2B tech clients.

Marketing 117

Marketing Technology Analysis Engineering 117

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

MAY 11, 2019

Funding is a form of validation and acquisitions signal a strategy – those things impact the market. How to Generate Media Referenceable B2B Customers with a Blog. 2) Earned media can drive sales. There are other studies that have shown a more direct correlation between earned media on sales. I love this idea.

Study 138

Study Media Relations Media Measurement 138

The Proactive Report

JULY 4, 2014

In 2012 Facebook said content would reach, on average, 16% of fans. Track every piece of content and create a content strategy specifically for your Facebook fans based on real data. Don’t just cross-post the same content on all social platforms. Content Marketing Social Media Marketing Tips ads algorithm facebook News Feed'

Facebook 226

Facebook Analytics Video Advertising 226

Critical Mention

OCTOBER 27, 2018

In 2012, LG wanted to show the world how lifelike its new range of IPS monitors was, so they put a series of nine monitors on the elevator floor. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies. The video has almost 100 million views. LG’s falling elevator. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Solo PR Pro

FEBRUARY 25, 2021

They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. Agency B: A boutique integrated and brand/creative strategy firm. We developed a strategy from start to finish together.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Deirdre Breakenridge

FEBRUARY 23, 2015

This is a big reason why, in my opinion, the best content strategies create a wide variety of deliverable assets – videos, white papers, blog posts, social media dialogues, webinars, byline articles in media, testimonials and more. You’re either in the game, and relevant as an option, or you’re not. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Marketwired

FEBRUARY 26, 2016

Content Strategy is Vital. And so is Penguin, Google’s back-link algorithm (combined in 2012). Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. Let’s take a look at some, combined with a few of my own observations.

Trends 105

Trends How To SEO Google 105

PRSay

MARCH 30, 2018

But there are two strategies that were effective yesterday and today that also will endure well past your retirement — more on those in a minute. Here are some quick reminders of the new techniques that were supposed to “change everything” just during my short career: • 2006 — “Bypass the media” was the watch cry. That’s hard, you say?

Facebook 72

Facebook Newspapers Google Strategy 72

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. The best practices and industry benchmarks that have helped to define our strategies and goals are being re-written. Anything is possible now.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. This is a good fit if you’re looking to master content technology and strategy in 2020.

Conference 97

Conference Marketing Case Study Content Marketing 97

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Compare audiences. Are they active?

Pinterest 88

Pinterest Fashion Social Media Retail 88

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Let’s get right to it, how to build your brand’s community. Think about content as your bait.

Community 79

Community Customer Service System Guidelines 79

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 2) More mindfulness, less strategy. So how can we be a part of it? 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61

MaccaPR

SEPTEMBER 25, 2019

Perhaps you’ve even made content creation and distribution a core part of your marketing strategy. So, when it comes to using social media to boost your company’s visibility, all you need to do is post great content, right? For example, in 2012, a brand could easily reach 15% of its Facebook fans with a single post.

Social Media 94

Social Media Strategy Media How To 94

Cision

SEPTEMBER 23, 2015

Media coverage opportunities secured and completed. Social media following and engagement. There will always be an ‘X Factor’ in PR, which is why it’s vital to set clear expectations at the beginning of client relationships and campaigns as to what, how and when PR strategy and tactics can and will be measured.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Shift Communications

MARCH 10, 2015

No other social network can reach that many people on Earth. May 2012 : Facebook rolls out Promoted Posts for brand Pages. There are plenty of companies and brands that remain quite healthy without a robust Facebook strategy. Content Marketing Facebook Marketing Social Media Technology'

Facebook 60

Facebook Advertising Advertising Technology 60

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. The best practices and industry benchmarks that have helped to define our strategies and goals are being re-written. Anything is possible now.

Financial 52

Financial Conference Agency Resources 52

Konnect Agency

APRIL 16, 2020

Content, whether from the brand or from creators, needs to be the driving force and requires a sound digital strategy including social media, website, e-mail, advertising, etc. In this day and age, a brand needs multiple touchpoints and the support of various opinion leaders to be successful.

Instagram 40

Instagram Facebook Advertising Advertising 40

Polaris

DECEMBER 14, 2014

” Neal told me by email that “the book serves as a timeless resource and reminder whenever I embark on creating a new or tweaking an old content strategy.”. #2 Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). 2 Kathi Kruse. 9 Hugh Anderson.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. She’s now the associate director of digital strategy and innovation. Tell us a little about your role as associate director-digital strategy and innovation with the American Academy of Neurology. Two, she’s been with the Academy of Neurology for five years.

Case Study 113

Case Study Study Analytics Meeting 113

Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. It’s the title of a popular book on social media. This is an important tool in both a counterinsurgency strategy and a PR campaign. An insurgency lives through support of the people.

Community 109

Community Training Social Media Twitter 109