PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. The best practices and industry benchmarks that have helped to define our strategies and goals are being re-written. Anything is possible now.

Financial 98

Financial Conference Agency Resources 98

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 69

Blogging Strategy How To Writing 69

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Media coverage opportunities secured and completed. Website traffic.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. This is a good fit if you’re looking to master content technology and strategy in 2020.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Compare audiences. Are they active?

Pinterest 88

Pinterest Fashion Social Media Retail 88

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 40

Blogging Strategy How To Writing 40

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. The best practices and industry benchmarks that have helped to define our strategies and goals are being re-written. Anything is possible now.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. To develop their own creative. That involves handing the creative reigns over to the influencer.

Writing 60

Writing Marketing YouTube Creativity 60

PRSay

SEPTEMBER 14, 2016

Thousands of dollars are being dedicated to social media or industry specific influencers to generate buzz around a specific campaign (for example, Under Armour’s #IwillWhatIWant campaign) or specific spokespeople for brands (like Marshawn Lynch and Skittles). Russ Wilde, Jr., Russ Wilde, Jr.

Sports 60

Sports Creativity Industry YouTube 60

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

Communications Conversations

MAY 18, 2015

I spend most of my time working on social strategies, content planning and analytics/reporting. You do a lot of work in social media at space150–what are the biggest concerns you hear from clients re: social right now? I can definitely see myself working for a media company in the future.

Meeting 60

Meeting Local Industry Journalism 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. David Armano – @armano.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Job Coach

NOVEMBER 26, 2020

Our November 20 Friday Forum featured Patty Temple Rocks and Scott Monty to discuss and dissect strategies to rise above ageism in the workplace and thrive. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Communications Conversations

JULY 23, 2019

Katie Zess , social media strategist, Renewal by Andersen. “In her three-year tenure at Renewal by Andersen as a social media specialist, Katie Zess has pushed our public relations efforts to the frontlines. and has made her way back to the Midwest to build a digital media remote team, Collective.ly

Transportation 122

Transportation Social Media Corporate Agency 122

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. They offer similar services, tout impressive client lists, and flaunt industry awards lauding their creativity.

Agency 40

Agency Marketing Financial System 40

Doctor Spin

DECEMBER 7, 2023

2012, October 31). Easy Street Strategy —This principle suggests that simpler solutions are often better and more effective than complex ones. In decision-making and problem-solving, seeking straightforward, clear-cut solutions can often lead to better outcomes than pursuing overly complicated strategies. 2012, October 31).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Communications Conversations

AUGUST 31, 2018

I am now a senior media relations manager at the University of St. Why did you decide to pursue a career in PR/comms after so many years in the media? KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. Media still need content.

Media 112

Media Journalism Report Video 112

Cision

AUGUST 27, 2015

More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Why should your brand consider adding podcasts to your content marketing strategy? Promote your podcast on social media, via email and any of your other distribution channels. Don’t let your hard work whither.

Skype 120

Skype Interviews Software Mobile 120

Sword and the Script

APRIL 13, 2019

We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Social media spending dropped for the first time since August 2017 from 13.8%

Study 114

Study Survey Infographics B2B 114

Norton's Notes

JUNE 12, 2015

Most of the people I speak with will have an interest in digital, online or modern public relations strategy. Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads.

Interviews 28

Interviews Fashion SEO Social Media 28

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. Prescribe marketing strategies and tactics. Draft social media updates. Develop ad copy and creative.

Marketing 53

Marketing Software eBook Technology 53

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Head of strategy at NewsCred. I’ve continued that on Scoop.it , curating on social media as well.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

SEPTEMBER 15, 2021

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why.

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

Strategy 40

Strategy Case Study Community Creativity 40

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60