Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. She’s now the associate director of digital strategy and innovation. Tell us a little about your role as associate director-digital strategy and innovation with the American Academy of Neurology. Two, she’s been with the Academy of Neurology for five years.

Case Study 113

Case Study Study Analytics Meeting 113

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 2) More mindfulness, less strategy. So how can we be a part of it? 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Internally to the credit union being acquired: The board, executives, branch managers and staff. Refining Your Communications Strategy.

Reputation 60

Reputation Communications Financial Internal 60

ReimaginePR

JUNE 18, 2015

Understanding the juxtaposition between importance and relevance is key to not only just with this issue, but to all public relations in the social media age. Craft your strategy around “what’s in it for me” instead of “do the right thing”. I could do this all day. Why so serious? Shock won’t sell for much longer. Play politics.

Airlines 120

Airlines Viral Government Local 120

PRSay

SEPTEMBER 14, 2016

Thousands of dollars are being dedicated to social media or industry specific influencers to generate buzz around a specific campaign (for example, Under Armour’s #IwillWhatIWant campaign) or specific spokespeople for brands (like Marshawn Lynch and Skittles). Russ Wilde, Jr., Russ Wilde, Jr.

Sports 60

Sports Creativity Industry YouTube 60

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. And it’s a time to decide how we want to go about pursuing what we want. That’s how Redshift Writers was born.

Writing 88

Writing Google Pitching Small Business 88

Communications Conversations

MAY 5, 2016

It’s about finding that balance – staying current, knowing where the industry is heading but also recognizing from a day-to-day level what works (and of course, doesn’t really work) and educating your internal stakeholders (clients, like I indicated previously). You’ve been blogging at shishkabobgirldad since 2012.

LinkedIn 60

LinkedIn Education Agency Blogging 60

Waxing UnLyrical

APRIL 18, 2013

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ My Second Social Slam a Splendid Success. Brian Vickery) If budget limits you to one social media conference, then I encourage picking Social Slam.

Conference 81

Conference Social Media Hotels Meeting 81

PR Job Coach

NOVEMBER 26, 2020

Our November 20 Friday Forum featured Patty Temple Rocks and Scott Monty to discuss and dissect strategies to rise above ageism in the workplace and thrive. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Strategies cannot be built in isolation if marketers want to maximize ROI. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

PR Conversations

OCTOBER 2, 2015

I write as someone who has worked in the motor industry since the late 1980s, I’ve been that PR practitioner dealing with a complex and rapidly emerging crisis (albeit on a much smaller scale and pre-social media). Published 2012. Homer: Oh, come on Lisa. I’m just glad to see him fall flat on his butt!

Publicity 40

Publicity Crisis Management Crisis Handbook 40

Solo PR Pro

OCTOBER 6, 2015

The new business strategies most-used by top income earners are direct referrals, networking and inbound inquiries. Other polls put the number even lower, with a 2012 Right Management survey finding only 35% of workers in the U.S. and offered Local, Regional, National and International response choices.

Survey 40

Survey Report Local Data 40

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen. and has made her way back to the Midwest to build a digital media remote team, Collective.ly

Transportation 122

Transportation Social Media Corporate Agency 122

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Teams need to work together on a real-world strategy to manage a company’s story should they decide to move forward with a Kickstarter or Indiegogo campaign.

B2C 192

B2C Community Banking Advertising 192

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. Excellence Theory is a much debated model of public relations practice.

Communications 60

Communications Analysis Web Handbook 60

Communications Conversations

AUGUST 31, 2018

I am now a senior media relations manager at the University of St. Why did you decide to pursue a career in PR/comms after so many years in the media? KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. Media still need content.

Media 112

Media Journalism Report Video 112

Sword and the Script

APRIL 13, 2019

We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Social media spending dropped for the first time since August 2017 from 13.8%

Study 116

Study Survey Infographics B2B 116

Cision

AUGUST 27, 2015

More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Why should your brand consider adding podcasts to your content marketing strategy? Interview style podcasts allow you to rotate guests on your show, including internal thought leaders or well-respected industry analysts.

Skype 120

Skype Interviews Software Mobile 120

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Optimize social media to measure change and employee engagement.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Optimize social media to measure change and employee engagement.

Conference 40

Conference Measurement Communications Employee 40

Mark My Words

AUGUST 2, 2021

He’d had flops with The Tourist (2010), Dark Shadows (2012) and The Lone Ranger (2013). Depp has two kids, they look at social media, they’re aware of the outrageous things that are written. It was a move international media law specialist Mark Stephens, of firm Howard Kennedy, describes as ‘self-immolation’.

Film 60

Film Reputation Writing Instagram 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Head of strategy at NewsCred. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Planning: Predicting consumer behaviors, defining strategies, prioritizing activities and determining how to allocate marketing resources. Draft social media updates.

Marketing 53

Marketing Software eBook Technology 53

Contently - Strategy

SEPTEMBER 15, 2021

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why.

Blogging 58

Blogging Strategy How To Writing 58

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. What if your time and money can be spent better on a not-so-popular social media platform? What are the unorthodox social networks? Statista recently released the list of top social networks ranked by the number of users.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why.

Blogging 40

Blogging Strategy How To Writing 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 40

Interviews Ethics Education LinkedIn 40

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

Strategy 40

Strategy Case Study Community Creativity 40

MaccaPR

NOVEMBER 4, 2014

Supported by celebrity endorsers from Kendrick Lamar and Justin Bieber to Pharrell, Serena Williams and Ed Sheeran, Beats is now conquering Bose not on quality, comfort or price, but on Beats'' mastery of new marketing strategies. 4 - YouTube Can Be Your Brand’s Best Friend. #5 – Prepare Your Social Media Channels Before You Need Them.

YouTube 118

YouTube Brand Branding Crisis 118

PRSay

MAY 18, 2016

No longer should gut feeling or instinct be the sole determinant for strategy and progress. According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”.

Data 106

Data Meeting Measurement Guidelines 106