Critical Mention

OCTOBER 27, 2018

In 2012, LG wanted to show the world how lifelike its new range of IPS monitors was, so they put a series of nine monitors on the elevator floor. Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine.

Film 131

Film Viral YouTube eBook 131

The Proactive Report

JULY 4, 2014

They know that to show every piece of branded content to every fan is the kiss of death. So yes, Facebook has once again tweaked their News Feed algorithm and your organic content is reaching fewer fans. In 2012 Facebook said content would reach, on average, 16% of fans. Much as we’d love them to do that.). Be strategic.

Facebook 226

Facebook Analytics Video Advertising 226

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The premier gathering of digital marketers on planet Earth!”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Marketwired

FEBRUARY 26, 2016

Content Strategy is Vital. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. For example, in 2011 Google created Panda, its content algorithm. And so is Penguin, Google’s back-link algorithm (combined in 2012).

Trends 105

Trends How To SEO Google 105

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse. .”

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

MAY 11, 2019

Funding is a form of validation and acquisitions signal a strategy – those things impact the market. How to Generate Media Referenceable B2B Customers with a Blog. 2) Earned media can drive sales. There are other studies that have shown a more direct correlation between earned media on sales. I love this idea.

Study 139

Study Media Relations Media Measurement 139

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 69

Blogging Strategy How To Writing 69

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Hope is a terrible strategy. Instead, we must now actively push our content out to our intended audience. And then…no one sees it. users, it’s 40 minutes!

Advertising 120

Advertising Advertising Facebook B2C 120

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 40

Blogging Strategy How To Writing 40

Shift Communications

MARCH 10, 2015

No other social network can reach that many people on Earth. May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Vice President, Marketing Technology.

Facebook 60

Facebook Advertising Advertising Technology 60

Cision

SEPTEMBER 23, 2015

Media coverage opportunities secured and completed. Social media following and engagement. There will always be an ‘X Factor’ in PR, which is why it’s vital to set clear expectations at the beginning of client relationships and campaigns as to what, how and when PR strategy and tactics can and will be measured.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. So for social platforms like Facebook, clicks are most important.".

Brand 48

Brand Branding Storytelling Healthcare 48

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Every year, Cision creates a list of the top 50 social media influencers on Twitter.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. We are dedicated to providing high quality copywriting/content writing for both humans and search engines.

Writing 88

Writing Google Pitching Small Business 88

Communications Conversations

MAY 5, 2016

Fortunately the rise of content marketing has blurred the divisions even further and I believe will help people who work at agencies be less siloed in their thinking and work. Especially with social media, my goal is to have an answer prepared for the “Why should I care?” You’re also a fellow blogger!

LinkedIn 60

LinkedIn Education Agency Blogging 60

PR Breakfast Club

JULY 31, 2014

Taking (what may seem to be grueling) time to fine tune a list of precise targets will be the best investment of your whole pitching strategy. When it comes to pitching, quality is much more important than quantity and will also help you build strong media relationships. Track Website Traffic AND Social Influence.

Pitching 47

Pitching Construction LinkedIn Engineering 47

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR.

Storytelling 281

Storytelling Media Infographics Advertising 281

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

Communications Conversations

JULY 23, 2019

Katie Zess , social media strategist, Renewal by Andersen. “In her three-year tenure at Renewal by Andersen as a social media specialist, Katie Zess has pushed our public relations efforts to the frontlines. Jake Wallace , senior marketing communications specialist, Trimble Transporation.

Transportation 122

Transportation Social Media Corporate Agency 122

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

AUGUST 27, 2015

More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Why should your brand consider adding podcasts to your content marketing strategy? Turner said podcasts better enable people to have emotional responses to our content. Promote your podcast.

Skype 120

Skype Interviews Software Mobile 120

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

The Proactive Report

AUGUST 5, 2016

Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults – 62% – get news on social media, and 18% do so often. That’s up from 49% in 2012.of adults reported seeing news on social media. Who Reads News on Social.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Communications Conversations

AUGUST 31, 2018

I am now a senior media relations manager at the University of St. Why did you decide to pursue a career in PR/comms after so many years in the media? KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. Media still need content.

Media 112

Media Journalism Report Video 112

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. The insights gained from this research led to the creation of a new framework to help visualize and organize the marketing AI technology landscape— the 5Ps of Marketing AI.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Head of strategy at NewsCred. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. What are the unorthodox social networks?

Marketing 120

Marketing Pinterest Mobile Social Media 120