5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

And while much has already been written about the campaign, including this terrific Forbes piece on social media lessons , here are a few things nonprofit organizations should keep in mind when using digital media to further their causes: 1. One of the primary criticisms is that the Kony 2012 video doesn’t accurately represent the current state of affairs in Uganda and the LRA , not to mention the fact that Kony hasn’t been in that country in a while.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against.

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Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The growing popularity of social media and heightened acknowledgment of its marketing power have raised the bar even […]. The post Social Media Lead Generation appeared first on.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.

How to Network On Social Media Without Being a Stalker

Waxing UnLyrical

One tweet led to another… Which led to the head honcho of said organization reaching out to my friend on a one-to-one level – still in social, mind you, as in, not offline – and now they are Facebook friends (initiated by head honcho, not friend). You just read How to Network On Social Media Without Being a Stalker , originally posted on Waxing UnLyrical , published by Shonali Burke. How to Network On Social Media Without Being a Stalker.

The Strangest Argument I’ve Ever Had On Social Media

Waxing UnLyrical

The points he tweeted back basically amounted to just one: social media cannot be used to sell anything, so why deceive people with tips to help them do that? Michelle and I offered proof to the contrary from our own experience that keeping an engaged audience and building relationships through our blogs and other social media platforms has benefited us, business-wise. The Strangest Argument I’ve Ever Had On Social Media.

Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers. Sure, GM got off of there , but GM can afford TV block time and is hardly a surefire fit for general social media advertising.

Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. – but of those I have tested, here is what I currently think is the holy trinity of managing social media. There you have it: my holy Trinity of managing social media.

How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

Social tools have helped break down barriers between people, and information sharing has become far easier and quicker. These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. How Nissan Micra Rode the Social Media Bandwagon. Finally! I have a new car!

The International: Taking Social Media Overseas

Waxing UnLyrical

Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. It turns out that some people are less than trusting of social media (for shame!) We all know that social media platforms are used for different purposes: MySpace (did you see how it’s been revamped?) Taking in the social scene overseas can be daunting.

How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. While the idea behind social media listening is cool – after all, who doesn’t want to know what’s being said about them, by who and when? –

Managing Negative Comments in Social Media

Waxing UnLyrical

If you work as a social media manager or online community manager you see these all the time … negative comments. The occasional complaint from a customer is inevitable, especially since social media has removed the filters that traditionally barred people from getting their views heard by the public. Yvette Pistorio is the social media manager for Cision , and a blogger for CisionBlog. Managing Negative Comments in Social Media.

How Social Media Makes The World A Better Place

Waxing UnLyrical

Would you agree that social media is faster than seismic waves? Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers. How Social Media Makes The World A Better Place.

Using Social Media to Make People Feel Special

Waxing UnLyrical

A social media lesson from hibachi. Specialness and social media. As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. And social media gives us the perfect platform to do this… because of the myriad ways it lets us communicate with each other. Using Social Media to Make People Feel Special.

Tweet After Death: How to Use Social Media to Live Forever

Waxing UnLyrical

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Social media philosopher realizes he can schedule messages as far into the future as he likes. I’m into social media and good at what I do, but this isn’t really complicated technology.

Using Social Media For Sustainability: WiserEarth Does It, And Well

Waxing UnLyrical

The social network, as most of us think of it, is nothing more than the likes of Facebook or Orkut, among others. As the name goes, WE is actively helping a global movement of people and organizations working toward social justice, indigenous rights, and environmental stewardship to connect, collaborate, share knowledge, and build alliances. WiserLocal is a local face-to-face gathering, supporting collaboration across sectors working towards social change.

Manwich: A Case Study on Social Media Listening

Waxing UnLyrical

And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. Manwich: A Case Study on Social Media Listening. Guest Posts Howie Goldfarb Marketing Social Media Twitter flickr listening manwich pinterest

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

B2B 257

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Waxing UnLyrical

“Want to succeed in social media? But the thing is, despite the fact that social media, and the adoption thereof, has come a long way, understanding how to capture one’s essence and distill it online still seems to stick in the craw of some folk and, particularly, businesses. That’s the not-so-secret weapon in your social media marketing arsenal. Being Real: Social Media Marketing’s Not-so-Secret Weapon.

Committing To Becoming Knowledgable About Social Media ROI

Waxing UnLyrical

Social Media ROI is something I struggle with. I know that your social media efforts must be tied to your business goals and help support those goals, but that’s no longer enough for me. I finally found my 2012 resolution, just a few months late. He does social media management for KimberMedia and teaches for @bgckids. Committing To Becoming Knowledgable About Social Media ROI.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Meritus Media Inc., Map the brand’s social graph.

Are You Using Social Media to Talk to Yourself?

Waxing UnLyrical

A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. One of the key messages of her lecture was that – in her experience – social media tends to narrow people’s perspective, not widen it. Are You Using Social Media to Talk to Yourself?

How the Regina Police Service Uses Social Media

Waxing UnLyrical

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. Moving on … For RPS, social media spaces are a great venue to answer questions the general public normally don’t have an opportunity to ask. RPS updates their social media sites every day – once in the morning and again in the afternoon.

3 Ways National Media Use Social Media to Find Sources

Bad Pitch Blog

We''ve seen some interesting examples of how journalists are sourcing stories via social media. Here are three national journalists using three different social media platforms to get things done. And in this MLK edition, we''ve also got some tips for being a better source via social media. The New York Times: social media editor Liz Heron on Facebook Liz sourced several quotes via Facebook and even followed up with her sources after the fact.

How Facebook Could Become Irrelevant

Waxing UnLyrical

Think about it: what possible incentive would there be to cede the autonomy that other social networks offer? Jim Dougherty is chief writer and ringleader at leaderswest.com , a social media and technology blog that sometimes veers into the bizarre but never into the mundane. Guest Posts Jim Dougherty Social Media facebook privacy in social media teenagers and social networks

Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Waxing UnLyrical

Even though it was really early in the morning, I had a terrific car ride… not least because Rick Henry , the operator of the car service (or, at least, the car I was being driven in) had a lot to say about how he, a small business owner: Is using (or not using) social media to drive his business. Rick Henry: How a Small Business Owner Defines Mobility and Social Media. Remember how I traveled to Orlando, Fla., a couple of months ago?

Sock Monkeys Against Cancer Reaches Tipping Point

Waxing UnLyrical

We – I say “we” because Jen has truly created a tribe around her mom’s battle with this horrendous disease, and that tribe is largely funneled through social media, which is quite remarkable – are so close. Community Building Personal Shonali Burke Social Media jennifer stauss windrum leslie luhrman lung cancer SMAC! for lung cancer).

How Successful Journalists Use Social Media

Cision

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. While we may think of long-form content when we think of journalists, there is actually a lot of creative short-form content posted to social sites.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Meritus Media Inc., Map the brand’s social graph. Meritus Media Inc.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media?

Public Relations. It’s Still About The People

Waxing UnLyrical

six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. It’s so easy to get immersed in the bright, shiny objects that are the social media platforms on which we communicate to larger and larger audiences and forget that, on the other end of the “tweet” or “like” or “pin,” sits a living, breathing human being.

5 Social Sites That Aren’t Facebook

Waxing UnLyrical

As Facebook struggles to find its monetization strategy, there are some exciting companies that have stepped forward to meet a different set of social needs (and in some cases, pick up the slack where Facebook has stumbled): Connecting on mobile. Path also taps into this need but the most exclusive social network is Pair where it’s just for you and your significant other. Fancy and Svpply have tapped into the social aspects of shopping (and coveting).

Startup Weekend (India): Social Entrepreneurship in Action

Waxing UnLyrical

Second, I learned yet again how social media can engage participants as well as the outside world with what’s happening around you. With a keen interest in social media, she blogs regularly at In My Humble Opinion… ; other passions include singing (professionally trained for over a decade!), reading and travelling. You just read Startup Weekend (India): Social Entrepreneurship in Action , originally posted on Waxing UnLyrical , published by Shonali Burke.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

B2B 186

Got Kred? When Andrew Grill Visited #measurePR

Waxing UnLyrical

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. Andrew Grill (@AndrewGrill) September 18, 2012. On how/why Kred is different from other social scoring tools: A3: In a tweet @ kred is different as it is real-time/has a dual-score/ is community focused/with complete transparency #measurePR.

L-O-V-E for Social Businesses on Valentine’s Day

Waxing UnLyrical

Last year, I wrote about injecting the Valentine’s Day spirit into social media , and I really didn’t want to write a hackneyed version of what I’m sure will be several such posts out today. So today, I decided to say “thank you” to social businesses; businesses that understand and use social media wisely , to listen to their customers, to improve their products and services, thus creating fans for life.

Goings On… and On The Road

Waxing UnLyrical

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. 8, I’ll be in Orlando, Fla, conducting a day-long workshop at the Communication Directors Institute of the 2012 Expo of the National Association of REALTORS®. Events Measurement Public Relations Shonali Burke Social Media Speaking speaking calendar

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

It’s been roundly criticized for that, as it should be, and yesterday, when I couldn’t find information on their grants on the main site, I wrote into the “media” email address, asking for a link. Perhaps as a tiny blogger I didn’t warrant attention from the media department. It walked all over Komen with the way it went straight to the people, generating not just media and public attention, but more support and donations.

How To Grow Your Facebook Community

Waxing UnLyrical

But once you start growing your community, you will find many benefits to your business, especially now that social media allows your customers to participate in your business directly on a personal level. Community Building Guest Posts Howie Goldfarb Social Media building a facebook community facebook pages for small business growing your facebook presenceThis post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid.

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

How To Public Relations Shonali Burke Social Media Twitter #bluekey blue key campaign community building raising awareness tweetathon usa for unhcrMany of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR.