Waxing UnLyrical

MARCH 12, 2012

And while much has already been written about the campaign, including this terrific Forbes piece on social media lessons , here are a few things nonprofit organizations should keep in mind when using digital media to further their causes: 1. One of the primary criticisms is that the Kony 2012 video doesn’t accurately represent the current state of affairs in Uganda and the LRA , not to mention the fact that Kony hasn’t been in that country in a while.

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Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against.

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Ronn Torossian

JANUARY 29, 2020

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The growing popularity of social media and heightened acknowledgment of its marketing power have raised the bar even […]. The post Social Media Lead Generation appeared first on.

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Social Media Media Study Report 150

Waxing UnLyrical

NOVEMBER 30, 2012

You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.

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Waxing UnLyrical

SEPTEMBER 28, 2012

One tweet led to another… Which led to the head honcho of said organization reaching out to my friend on a one-to-one level – still in social, mind you, as in, not offline – and now they are Facebook friends (initiated by head honcho, not friend). You just read How to Network On Social Media Without Being a Stalker , originally posted on Waxing UnLyrical , published by Shonali Burke. How to Network On Social Media Without Being a Stalker.

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Waxing UnLyrical

AUGUST 1, 2012

The points he tweeted back basically amounted to just one: social media cannot be used to sell anything, so why deceive people with tips to help them do that? Michelle and I offered proof to the contrary from our own experience that keeping an engaged audience and building relationships through our blogs and other social media platforms has benefited us, business-wise. The Strangest Argument I’ve Ever Had On Social Media.

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Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers. Sure, GM got off of there , but GM can afford TV block time and is hardly a surefire fit for general social media advertising.

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Facebook Social Media Comparison Pinterest 83

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. – but of those I have tested, here is what I currently think is the holy trinity of managing social media. There you have it: my holy Trinity of managing social media.

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Social Media How To Facebook LinkedIn 85

Waxing UnLyrical

JUNE 27, 2012

Social tools have helped break down barriers between people, and information sharing has become far easier and quicker. These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. How Nissan Micra Rode the Social Media Bandwagon. Finally! I have a new car!

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Social Media YouTube Travel Video 74

Waxing UnLyrical

OCTOBER 25, 2012

Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. It turns out that some people are less than trusting of social media (for shame!) We all know that social media platforms are used for different purposes: MySpace (did you see how it’s been revamped?) Taking in the social scene overseas can be daunting.

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Internal International Social Media Media 63

Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. While the idea behind social media listening is cool – after all, who doesn’t want to know what’s being said about them, by who and when? –

Social Media 68

Social Media Banking Retail Tools 68

Waxing UnLyrical

JANUARY 10, 2012

If you work as a social media manager or online community manager you see these all the time … negative comments. The occasional complaint from a customer is inevitable, especially since social media has removed the filters that traditionally barred people from getting their views heard by the public. Yvette Pistorio is the social media manager for Cision , and a blogger for CisionBlog. Managing Negative Comments in Social Media.

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Social Media Construction Energy Media 70

Waxing UnLyrical

JULY 31, 2012

Would you agree that social media is faster than seismic waves? Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers. How Social Media Makes The World A Better Place.

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Social Media Fashion Travel Training 67

Waxing UnLyrical

JUNE 15, 2012

A social media lesson from hibachi. Specialness and social media. As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. And social media gives us the perfect platform to do this… because of the myriad ways it lets us communicate with each other. Using Social Media to Make People Feel Special.

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Social Media Government Media Tools 73

Waxing UnLyrical

JUNE 4, 2012

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Social media philosopher realizes he can schedule messages as far into the future as he likes. I’m into social media and good at what I do, but this isn’t really complicated technology.

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Social Media Exercises Travel Technology 80

Waxing UnLyrical

SEPTEMBER 19, 2012

The social network, as most of us think of it, is nothing more than the likes of Facebook or Orkut, among others. As the name goes, WE is actively helping a global movement of people and organizations working toward social justice, indigenous rights, and environmental stewardship to connect, collaborate, share knowledge, and build alliances. WiserLocal is a local face-to-face gathering, supporting collaboration across sectors working towards social change.

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Waxing UnLyrical

MAY 29, 2012

And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. Manwich: A Case Study on Social Media Listening. Guest Posts Howie Goldfarb Marketing Social Media Twitter flickr listening manwich pinterest

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Case Study Study Social Media Pinterest 67

PR Expanded

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

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B2B Consumer Social Media B2C 257

Waxing UnLyrical

FEBRUARY 9, 2012

“Want to succeed in social media? But the thing is, despite the fact that social media, and the adoption thereof, has come a long way, understanding how to capture one’s essence and distill it online still seems to stick in the craw of some folk and, particularly, businesses. That’s the not-so-secret weapon in your social media marketing arsenal. Being Real: Social Media Marketing’s Not-so-Secret Weapon.

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Social Media Software YouTube Video 64

Waxing UnLyrical

MARCH 13, 2012

Social Media ROI is something I struggle with. I know that your social media efforts must be tied to your business goals and help support those goals, but that’s no longer enough for me. I finally found my 2012 resolution, just a few months late. He does social media management for KimberMedia and teaches for @bgckids. Committing To Becoming Knowledgable About Social Media ROI.

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Social Media Groups Media Facebook 56

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Meritus Media Inc., Map the brand’s social graph.

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Social Media Strategy Media Pinterest 219

Waxing UnLyrical

FEBRUARY 7, 2012

A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. One of the key messages of her lecture was that – in her experience – social media tends to narrow people’s perspective, not widen it. Are You Using Social Media to Talk to Yourself?

Social Media 60

Social Media Print Tools Facebook 60

Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. Moving on … For RPS, social media spaces are a great venue to answer questions the general public normally don’t have an opportunity to ask. RPS updates their social media sites every day – once in the morning and again in the afternoon.

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Social Media Construction Community Reputation 56

Bad Pitch Blog

JANUARY 16, 2012

We''ve seen some interesting examples of how journalists are sourcing stories via social media. Here are three national journalists using three different social media platforms to get things done. And in this MLK edition, we''ve also got some tips for being a better source via social media. The New York Times: social media editor Liz Heron on Facebook Liz sourced several quotes via Facebook and even followed up with her sources after the fact.

Social Media 56

Social Media Fashion Media Retail 56

Waxing UnLyrical

NOVEMBER 20, 2012

Think about it: what possible incentive would there be to cede the autonomy that other social networks offer? Jim Dougherty is chief writer and ringleader at leaderswest.com , a social media and technology blog that sometimes veers into the bizarre but never into the mundane. Guest Posts Jim Dougherty Social Media facebook privacy in social media teenagers and social networks

Facebook 84

Facebook Privacy Advertising Advertising 84

Waxing UnLyrical

MAY 2, 2012

Even though it was really early in the morning, I had a terrific car ride… not least because Rick Henry , the operator of the car service (or, at least, the car I was being driven in) had a lot to say about how he, a small business owner: Is using (or not using) social media to drive his business. Rick Henry: How a Small Business Owner Defines Mobility and Social Media. Remember how I traveled to Orlando, Fla., a couple of months ago?

Mobile 56

Mobile Small Business Hotels Social Media 56

Waxing UnLyrical

NOVEMBER 26, 2012

We – I say “we” because Jen has truly created a tribe around her mom’s battle with this horrendous disease, and that tribe is largely funneled through social media, which is quite remarkable – are so close. Community Building Personal Shonali Burke Social Media jennifer stauss windrum leslie luhrman lung cancer SMAC! for lung cancer).

Google 86

Google Community Facebook Twitter 86

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. While we may think of long-form content when we think of journalists, there is actually a lot of creative short-form content posted to social sites.

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Social Media Media Resources Study 182

The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Meritus Media Inc., Map the brand’s social graph. Meritus Media Inc.

Social Media 126

Social Media Strategy Pinterest Exercises 126

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media?

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Social Media Marketing Media Google 139

Waxing UnLyrical

AUGUST 14, 2012

six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. It’s so easy to get immersed in the bright, shiny objects that are the social media platforms on which we communicate to larger and larger audiences and forget that, on the other end of the “tweet” or “like” or “pin,” sits a living, breathing human being.

Publicity 79

Publicity Pinterest Nonprofit Banking 79

Waxing UnLyrical

OCTOBER 24, 2012

As Facebook struggles to find its monetization strategy, there are some exciting companies that have stepped forward to meet a different set of social needs (and in some cases, pick up the slack where Facebook has stumbled): Connecting on mobile. Path also taps into this need but the most exclusive social network is Pair where it’s just for you and your significant other. Fancy and Svpply have tapped into the social aspects of shopping (and coveting).

Facebook 82

Facebook Mobile Google Viral 82

Waxing UnLyrical

OCTOBER 2, 2012

Second, I learned yet again how social media can engage participants as well as the outside world with what’s happening around you. With a keen interest in social media, she blogs regularly at In My Humble Opinion… ; other passions include singing (professionally trained for over a decade!), reading and travelling. You just read Startup Weekend (India): Social Entrepreneurship in Action , originally posted on Waxing UnLyrical , published by Shonali Burke.

Mobile 81

Mobile Pitching Travel Financial 81

PR Expanded

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

B2B 186

B2B Consumer Social Media B2C 186

Waxing UnLyrical

SEPTEMBER 25, 2012

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. Andrew Grill (@AndrewGrill) September 18, 2012. On how/why Kred is different from other social scoring tools: A3: In a tweet @ kred is different as it is real-time/has a dual-score/ is community focused/with complete transparency #measurePR.

Analytics 68

Analytics Google Course Community 68

Waxing UnLyrical

FEBRUARY 14, 2012

Last year, I wrote about injecting the Valentine’s Day spirit into social media , and I really didn’t want to write a hackneyed version of what I’m sure will be several such posts out today. So today, I decided to say “thank you” to social businesses; businesses that understand and use social media wisely , to listen to their customers, to improve their products and services, thus creating fans for life.

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Airlines YouTube Video Groups 79

Waxing UnLyrical

SEPTEMBER 18, 2012

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. 8, I’ll be in Orlando, Fla, conducting a day-long workshop at the Communication Directors Institute of the 2012 Expo of the National Association of REALTORS®. Events Measurement Public Relations Shonali Burke Social Media Speaking speaking calendar

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Conference Government Google Meeting 74

Waxing UnLyrical

FEBRUARY 3, 2012

It’s been roundly criticized for that, as it should be, and yesterday, when I couldn’t find information on their grants on the main site, I wrote into the “media” email address, asking for a link. Perhaps as a tiny blogger I didn’t warrant attention from the media department. It walked all over Komen with the way it went straight to the people, generating not just media and public attention, but more support and donations.

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Policies Nonprofit Pinterest Financial 87

Waxing UnLyrical

DECEMBER 20, 2012

But once you start growing your community, you will find many benefits to your business, especially now that social media allows your customers to participate in your business directly on a personal level. Community Building Guest Posts Howie Goldfarb Social Media building a facebook community facebook pages for small business growing your facebook presenceThis post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid.

Community 76

Community Facebook Small Business How To 76

Waxing UnLyrical

JANUARY 11, 2012

How To Public Relations Shonali Burke Social Media Twitter #bluekey blue key campaign community building raising awareness tweetathon usa for unhcrMany of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR.

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How To Analytics Film Facebook 85