Sword and the Script

MAY 11, 2019

Funding is a form of validation and acquisitions signal a strategy – those things impact the market. How to Generate Media Referenceable B2B Customers with a Blog. 2) Earned media can drive sales. There are other studies that have shown a more direct correlation between earned media on sales. I love this idea.

Study 139

Study Media Relations Media Measurement 139

The Proactive Report

JULY 4, 2014

In 2012 Facebook said content would reach, on average, 16% of fans. Track every piece of content and create a content strategy specifically for your Facebook fans based on real data. Don’t just cross-post the same content on all social platforms. Use the News Feed post advertising option. Be strategic. Use your analytics.

Facebook 226

Facebook Analytics Video Advertising 226

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs. Earned media, paid media, and owned content can be enhanced and amplified through social tools and techniques.

B2B 120

B2B Customer Service Software Technology 120

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. When you make a video, it’s an advertisement. Think about content as your bait.

Community 79

Community Customer Service System Guidelines 79

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. The best practices and industry benchmarks that have helped to define our strategies and goals are being re-written. Anything is possible now.

Financial 98

Financial Conference Agency Resources 98

Shift Communications

MARCH 10, 2015

No other social network can reach that many people on Earth. May 2012 : Facebook rolls out Promoted Posts for brand Pages. Facebook has made it abundantly clear that for promotional content, brands need to move that content to advertising. Budget for Facebook the same way you budget for any other form of digital advertising.

Facebook 60

Facebook Advertising Advertising Technology 60

Konnect Agency

APRIL 16, 2020

Content, whether from the brand or from creators, needs to be the driving force and requires a sound digital strategy including social media, website, e-mail, advertising, etc. The way we communicate with people and reach the customer has changed forever and will continue to change and adapt.

Instagram 40

Instagram Facebook Advertising Advertising 40

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Media coverage opportunities secured and completed. Website traffic.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. The best practices and industry benchmarks that have helped to define our strategies and goals are being re-written. Anything is possible now.

Financial 52

Financial Conference Agency Resources 52

Polaris

DECEMBER 14, 2014

” Neal told me by email that “the book serves as a timeless resource and reminder whenever I embark on creating a new or tweaking an old content strategy.”. #2 This eye-opening book examines the underbelly of the media world. You’ll never look at media in the same way. 2 Kathi Kruse. 9 Hugh Anderson.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. Myth #3: Influencer marketing > traditional brand advertising. ” It shows up on 60 Minutes.

Writing 60

Writing Marketing YouTube Creativity 60

Communications Conversations

MAY 18, 2015

I spend most of my time working on social strategies, content planning and analytics/reporting. Digital has changed our industry and totally blurred the lines between PR and advertising. Everyone at space150 is an expert in their own area of digital whether it’s UX, front end development or social.

Meeting 60

Meeting Local Industry Journalism 60

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. And it’s a time to decide how we want to go about pursuing what we want. That’s how Redshift Writers was born.

Writing 88

Writing Google Pitching Small Business 88

Stuart Bruce

JANUARY 5, 2015

Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. PR isn’t media relations.

Reputation 60

Reputation Corporate Ethics Communications 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. David Armano – @armano.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

JUNE 1, 2016

For example, we at the i.e. (informed engagement) network use social media intelligence as a primary tool to help our clients understand their customers and influencers. In 2012, the i.e. network produced a campaign for UnitedHealthcare’s Medicare & Retirement division called 'A New Age.'

Brand 48

Brand Branding Storytelling Healthcare 48

5W PR

OCTOBER 22, 2018

The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role social media has come to play in the way firm’s connect with their customer base. Duration: 2012-present. Here are five world-changing campaigns you might have forgotten about: The Heart Truth. Go Red For Women.

Engineering 22

Engineering Education Retail YouTube 22

Sword and the Script

MAY 14, 2019

Onclusive can already show you what earned media is delivering the best results for the business – the Ozmotik technology is a chance to amplify that across a network. From my perspective this works something like Outbrain or Taboola – except those are advertising distribution networks – and this focuses on third-party coverage.

Case Study 117

Case Study Software Data Web 117

PR Job Coach

NOVEMBER 26, 2020

Our November 20 Friday Forum featured Patty Temple Rocks and Scott Monty to discuss and dissect strategies to rise above ageism in the workplace and thrive. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up.

Corporate 274

Corporate Leadership Advertising Advertising 274

Onclusive

MARCH 21, 2018

In the meantime, the rise of shared or social media complicated things further. In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

Shift Communications

FEBRUARY 25, 2015

It’s why social media influence scores and top 100 social media lists seem to matter a great deal. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. Vice President, Marketing Technology.

Community 60

Community Social Media Data-Driven PR How To 60

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Teams need to work together on a real-world strategy to manage a company’s story should they decide to move forward with a Kickstarter or Indiegogo campaign.

B2C 192

B2C Community Banking Advertising 192

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost.

Mobile 60

Mobile Study Marketing Survey 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. Prescribe marketing strategies and tactics. Draft social media updates. It was only a matter of time.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Head of strategy at NewsCred. Rich started PRexamples.com in January 2012.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising.

Marketing 120

Marketing Pinterest Mobile Social Media 120

MaccaPR

NOVEMBER 4, 2014

Supported by celebrity endorsers from Kendrick Lamar and Justin Bieber to Pharrell, Serena Williams and Ed Sheeran, Beats is now conquering Bose not on quality, comfort or price, but on Beats'' mastery of new marketing strategies. So how can your company avoid falling prey to the mistakes that put the $2.5 Source: Beats by Dre Twitter ).

YouTube 118

YouTube Brand Branding Crisis 118

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60

PRSay

MAY 18, 2016

No longer should gut feeling or instinct be the sole determinant for strategy and progress. According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”.

Data 106

Data Meeting Measurement Guidelines 106