Cision

JULY 31, 2017

Since its inception in 2012, The Skimm has grown to more than 3.5 Every marketing approach will differ depending on a brand’s line of products and desired consumer base, but the same strategies can help you mesh email and social media to more successfully grow your fan base. million subscribers. Prioritize Your Call to Action.

Strategy 215

Strategy How To Social Media Consumer 215

Sword and the Script

NOVEMBER 8, 2016

Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. The post Marketing Strategy: The Looming Knowledge Crisis appeared first on Sword and the Script.

Strategy 117

Strategy Crisis Marketing B2B 117

PRSay

APRIL 25, 2023

Staying the course In early 2012, I decided to pursue the APR+M credential. I stayed on course and received my credential in October 2012. My goals, objectives, strategies and tactics are much more refined, and I possess a much more strategic mindset. This decision paid off and impacted my career tremendously.

Public Affairs 148

Public Affairs Mobile Course Training 148

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Authenticity and value are key components of an effective PR strategy to engage this generation. However, you must tweak your strategy to reach them most effectively.

Consumer 91

Consumer Social Media Education Advertising 91

Communications Conversations

OCTOBER 13, 2014

The topic of my half-day presentation: Content strategy. And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). Your Content Strategy is Broken–Here’s How to Fix It from Arik Hanson.' And, of course, I offered up ideas on how to best fix it.

Strategy 120

Strategy How To Guidelines Advertising 120

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 70

Strategy How To Resources Blogging 70

Shift Communications

AUGUST 17, 2015

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Strategy 60

Strategy How To Resources Content Marketing 60

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 40

Strategy How To Resources Blogging 40

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 40

Strategy How To Resources Blogging 40

Practical Law Construction

SEPTEMBER 29, 2020

As Fraser J says near the start of his judgment: “The London Olympics in 2012 seem a long time ago, when one looks back eight years to how the world was then.” I’m not sure I do, and yet it is considered one of the highlights of the 2012 Games. They are all to do with time. ” It certainly does. ” Quite!

Construction 72

Construction Print Groups Examples 72

Shift Communications

MARCH 12, 2019

Attention-capture mechanisms like email are absolutely vital for making the most of your earned media strategy. If you haven’t integrated email marketing into your earned media strategy yet, it might be time to do so, especially before a big earned media hit. They tend to go type in your website’s address.

Publicity 98

Publicity Marketing Strategy Facebook 98

Flack's Revenge

DECEMBER 11, 2018

Have you been recommending a change in strategy regarding social media? I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). This is because social media is a channel and just one of many in the marketing mix.

Social Media 149

Social Media Marketing Media Facebook 149

Doctor Spin

NOVEMBER 30, 2023

Cognitive dissonance is experienced as psychological discomfort, which is alleviated by implementing attitude change strategies, supporting Festinger’s concept of dissonance as a motivational state.” Source: Handbook of Theories of Social Psychology 1 Cooper, J. Cognitive dissonance theory. ANNOTATIONS [ + ] ANNOTATIONS 1 Cooper, J.

Handbook 52

Handbook Journalism Comparison eBook 52

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 69

Blogging Strategy How To Writing 69

PR for Anyone

SEPTEMBER 24, 2020

As many of you know, I was on the Steve Harvey Show back in 2012. We share many more tips and strategies and hacks in our free PR Challenge at YourPRChallenge.com. This means that you provide a product or even your book to everyone in the audience in exchange for an on-air plug. That is 8 years ago. So that is this week's PR Tip.

Media 100

Media YouTube Pitching Google 100

Onclusive

AUGUST 10, 2018

Lastly, and most importantly, PR departments, their agencies, and the users are truly empowered to find the insights and develop the data based strategies that will move the new metrics by which they can display their valuable contributions. At Vizu, it was not enough to introduce the new metric of real time Brand Lift.

Communications 186

Communications Marketing System Measurement 186

PRSay

MARCH 30, 2018

But there are two strategies that were effective yesterday and today that also will endure well past your retirement — more on those in a minute. Then in 2012 they took the company public and revenue actually mattered. A PR “strategy” that relies on a particular channel or platform is not a strategy at all.

Facebook 92

Facebook Newspapers Google Strategy 92

Critical Mention

OCTOBER 27, 2018

In 2012, LG wanted to show the world how lifelike its new range of IPS monitors was, so they put a series of nine monitors on the elevator floor. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies. The video has almost 100 million views. LG’s falling elevator. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Barokas

OCTOBER 21, 2020

He explained how his company implements a barbell strategy and follows the antifragile philosophy first introduced by Nassim Nicholas Taleb. I’ve been thinking since that interview about whether barbell and antifragile strategies hold relevance for marketing, PR and communications professionals. It’s a lot more than a hope and a wish.

System 88

System Viral Strategy Survey 88

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. What about press releases, what are some new strategies and tips PR professionals can keep in mind?

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

AUGUST 13, 2020

According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept. Companies saw the power of these activist groups and began hiring specialists who could use the same tools and strategies to protect corporate interests.

System 189

System Public Affairs Employee Nonprofit 189

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. They leveraged Donald on various platforms , and highlighted his record of safe, well-run operations and innovative business strategies.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

MAY 9, 2016

Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. Consider President Obama’s 2012 re-election campaign. They let data inform their campaign strategy, which ultimately led to winning the election. But this shift to data-driven insights has not been entirely smooth. “PR

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Shift Communications

SEPTEMBER 23, 2014

Edison Research VP of Strategy Tom Webster pithily defines an algorithm as “data + assumptions”, and it’s the latter half, the assumptions, that cause influence score problems. This is famously how Nate Silver called the 2012 elections, by averaging together many different polling data sets. Christopher S.

Measurement 124

Measurement Analytics Social Media Data 124

Shift Communications

DECEMBER 19, 2014

An author whose book, The River Speaks , was published in 2012. Brands that have succeeded in conveying this truth are those thinking more deeply and philosophically about their product or service, allowing them to evolve over time with a long-term strategy. A former SHIFTer who worked on several of the Agency’s B2B tech clients.

Marketing 117

Marketing Technology Analysis Engineering 117

Buzzstream

MARCH 31, 2020

Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. Connect guest posting to your overarching content strategy. Connect guest posting to your overarching content strategy. Write the right, expertly crafted content.

SEO 125

SEO Google Hotels Strategy 125

Solo PR Pro

FEBRUARY 25, 2021

They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. Agency B: A boutique integrated and brand/creative strategy firm. We developed a strategy from start to finish together. It was great!

Agency 76

Agency Creativity Media Relations Nonprofit 76

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 40

Blogging Strategy How To Writing 40

Cision

MARCH 1, 2016

” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Writing in Public Relations Quarterly , Wayne Pines writes that the first order of business for PR crisis communication is to “set a broad strategy in advance.” Referenced in this post: 2012. Pines wrote his in 1985.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

SEPTEMBER 7, 2018

First, in the 2009-2012 period (roughly), you may recall mom and lifestyle bloggers forming these ‘blogger networks.’ Some people swore by this strategy. And I’m sure it won’t be the last time this “strategy” is used. My advice to brands: Stick to your strategy. Not at all.

Instagram 68

Instagram Social Media Trends Media 68

Solo PR Pro

APRIL 27, 2021

Are they in need of a complete PR strategy overhaul or is this a one-off campaign? This post was originally published on September 18, 2012 and has been updated for 2021. Your proposal, should you choose to send one, is likely to land much more successfully if you’re able to effectively estimate how much work a new client may require.

How To 110

How To Internal International Pitching 110

Landis PR

DECEMBER 12, 2022

since 2012 and accounts for 18% of all assets in the wealth industry. Non-financial reporting is important for listed and non-listed companies worldwide. Here are three reasons why sustainable development matters to a business: The growth of sustainable investing has risen 107.4% In the U.S., it is even higher at 33%.

Financial 52

Financial Government Storytelling System 52

Marketwired

FEBRUARY 26, 2016

Content Strategy is Vital. And so is Penguin, Google’s back-link algorithm (combined in 2012). Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. Let’s take a look at some, combined with a few of my own observations.

Trends 105

Trends How To SEO Google 105

Deirdre Breakenridge

FEBRUARY 23, 2015

This is a big reason why, in my opinion, the best content strategies create a wide variety of deliverable assets – videos, white papers, blog posts, social media dialogues, webinars, byline articles in media, testimonials and more. You’re either in the game, and relevant as an option, or you’re not. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

The Proactive Report

DECEMBER 16, 2014

First let’s look at what Penguin is and what it does: First introduced in April 2012, Google’s Penguin algorithm focuses on removing sites from search results that have improved their performance artificially with low-quality links. Use these insights to craft your content strategy. What does that mean for PR pros?

Digital PR 154

Digital PR Google SEO Content Marketing 154

PR 20/20

JULY 9, 2019

In 2012, we launched Marketing Score. By evaluating and scoring these elements, you can: Devise marketing strategies. Strategy: Strategic planning process and experience with different approaches. Personalized, actionable marketing recommendations in minutes. Select the right marketing agency partners.

Marketing 66

Marketing Resources Technology Tools 66

PRSay

NOVEMBER 2, 2017

The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training. And nine out of 10 acknowledged more training in core communications disciplines is merited. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120