PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Think ‘more than media’. Be curious. It matters that you don’t just give up”. Measure your share.

Reputation 48

Reputation Measurement Media Relations Agency 48

Sword and the Script

FEBRUARY 11, 2020

In 2012, Google leaned on professional press release services to implement redirects that strip the value or find their own sites penalized. About 24 hours after publishing a press release over a wire service, you’d have hundreds of backlinks from syndication partners. There was one problem: those links were effectively purchased.

SEO 121

SEO Guidelines Google B2B 121

PRSay

MARCH 30, 2018

Then in 2012 they took the company public and revenue actually mattered. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Facebook 72

Facebook Newspapers Google Strategy 72

Prakkypedia

OCTOBER 24, 2018

The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017.

Journalism 69

Journalism Reddit Newspapers Government 69

PR Conversations

JUNE 28, 2020

He talks about going beyond the acronym POEM (paid, owned and earned media) to categorise media into five key segments: Paid, Promoted, Owned, Shared, and Earned.

Measurement 133

Measurement Social Media Blogging Mobile 133

The Resolution Blog

AUGUST 27, 2015

Created by Criminally Prolific, a team of ‘growth hackers, inbound marketers and PR hustlers,’ Just Reach Out is a DIY media relations tool designed to help entrepreneurs and startup companies that cannot yet afford a PR firm do their own PR. His current clients include Silicon Mechanics, Novinium, Nextrials, and FTI Consulting.

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Tools Pitching Enterprise Web 120

The Resolution Blog

AUGUST 26, 2015

Just Reach Out: Created by Criminally Prolific, a team of 'growth hackers, inbound marketers and PR hustlers,' Just Reach Out is a DIY media relations tool designed to help entrepreneurs and startup companies that cannot yet afford a PR firm do their own PR. About Reid Wegley.

Tools 120

Tools Pitching Web Enterprise 120

Bianchi Biz Blog

FEBRUARY 21, 2022

Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. Describe the craziest or most fun story you have written. While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area.

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Meeting Transportation Media Sports 94

PRSay

JULY 5, 2018

My Independence Day was April 9, 2012. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 61

Pitching Course Financial Media Relations 61

The Resolution Blog

JUNE 25, 2015

We can be sure of seeing a change in how the media operate. 1 tactic, media relations? Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. We have to keep up and adapt our insight, story structure and reporting too!

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Google Analytics SEO Comparison 120

Waxing UnLyrical

JANUARY 24, 2013

Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. But being “nice” isn’t just about please and thank you.

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Big Data Data Publicity Analytics 92

PRSay

NOVEMBER 2, 2017

These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. She is a public affairs and media consultant based in Washington, D.C. The program has since grown to 15 schools nationwide.

Communications 116

Communications Case Study Training Reputation 116

Bianchi Biz Blog

NOVEMBER 16, 2020

I completed six internships at various outlets in Michigan and Ohio before getting hired at Automotive News in 2012, my first full-time gig. I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. Before the pandemic, I’d say working out, but my routine has been upended.

Automotive 92

Automotive Meeting Report Media 92

Bianchi Biz Blog

OCTOBER 24, 2022

Also on our radar these days is anything related to electric trucks, charging infrastructure, and fleets’ efforts to reduce carbon emissions and improve fuel economy. I covered Hurricane Sandy in Connecticut in 2012. Describe the craziest or most fun story you have written.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bad Pitch Blog

OCTOBER 23, 2012

This brings me back to a point I made at the PRSA 2012 International Conference, one way or another, PR people need to get comfortable with paid media. media relations paid media pay for performance pine brothers PR publicist' This is an indirect example. What Do You Think? What''s your opinion?

Media 68

Media Journalism Print Pitching 68

David PR Group

OCTOBER 17, 2014

In 2012, Carr wrote, presciently, that actual news is likely the next “killer app.” The post The Race Back to Actual News appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. The Post is turning out more scoops and generating traction.

Journalism 84

Journalism Print Newspapers Advertising 84

Sword and the Script

APRIL 10, 2018

That all came crashing down in 2012 and you should read this piece , by Danny Sullivan , the former editor-in-chief of Search Engine Land, if you want to understand why. Other readers liked these related posts: Is Media Relations Getting Harder? Why Content Marketing and Public Relations Need Each Other.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Waxing UnLyrical

OCTOBER 12, 2012

(So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. Traditional media relations is still very important in most agencies, and to most clients.

Social Media 100

Social Media Publicity Media Conference 100

Bianchi Biz Blog

MARCH 7, 2022

I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment. In 2021, at the Women in Trucking annual conference as managing editor of HDT. Pictured with a Freightliner Cascadia Sleeper).

Meeting 81

Meeting Automotive Media Transportation 81

The Hoffman Agency

MARCH 11, 2020

Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. counterparts. Where to seat which reporter at the round table?

Pitching 36

Pitching Transportation Conference Report 36

The Stalwart Blog

JANUARY 28, 2016

Melina Destein , Stalwart summer 2012 intern. I am currently working on the retail marketing team at Google, working on partner relations with our key retailers. I had the chance to develop media relations skills (a must in the PR world), where I scored my first piece of coverage ever.

Internal 60

Internal International Retail Ethics 60

Sword and the Script

APRIL 30, 2019

More and more, PR needs a little paid budget to use strategically to earn media (targeting) and to get more value after you earn it. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. Onclusive has raised $21.4 The company currently has 47 reviews on G2 Crowd. Image credits: Pixabay and G2 Crowd.

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Industry Media Technology Employee 85

PR Conversations

JULY 24, 2014

For years, Christie’s has been relatively traditional and conservative, with its public relations efforts mostly residing in media relations and publicity, typically news coverage of dazzling record-breaking auction sales. On the other hand, Sotheby’s seems to have adopted a more proactive approach to interact with its publics.

Marketing 87

Marketing Communications Video Reputation 87

The Hoffman Agency

FEBRUARY 28, 2018

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. Your colleague Darrell Etherington covered their first round of funding in 2012. PR: “What are the chances that you’ll write about this pitch?”. Journalist: “Not good”. PR: “You mean not good like one out of a hundred?”.

Pitching 28

Pitching Media Local Writing 28

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. It was a really great time to be a part of the organization.

Sports 61

Sports Education Construction Television 61

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations. When Your Strategy Changes.

Blogging 69

Blogging Strategy How To Writing 69

PRSay

SEPTEMBER 26, 2016

Externally, you are the face of the organization, and media and others will pick up on little things in your demeanor,” added Gulkis who was the former Director of Media Relations for the Miami Dolphins and assisting the Dolphins communication team the day of Fernandez’s tragic death.

Sports 60

Sports Conference Social Media Crisis 60

Stuart Bruce

JANUARY 5, 2015

PR isn’t media relations. PR isn’t getting favourable media coverage and suppressing negative media coverage. ” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion. It’s perhaps easier to say what PR isn’t, not what it is. PR isn’t spin.

Reputation 60

Reputation Corporate Ethics Communications 60

Critical Mention

JANUARY 3, 2019

In 2012, Richard was sentenced as part of his own plea agreement for violating the FCPA and served over fourteen months at a federal prison. Department of Justice and subsequent immunity from prosecution in the UK, Richard assisted the U.S., He now consults, writes and speaks about current front-line anti-bribery and compliance issues.

Interviews 105

Interviews Ethics Government Internal 105

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations. When Your Strategy Changes.

Blogging 40

Blogging Strategy How To Writing 40

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Bad Pitch Blog

OCTOBER 14, 2012

2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends' So the following presentation looks at the trends impacting our industry and how to capitalize on them. Comments, sharing and the like are most appreciated.

Media Relations 69

Media Relations Trends Media Infographics 69

PR Conversations

SEPTEMBER 22, 2015

She asserted that men appeared more attached to their traditional function as media relations representatives. Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent.

Interviews 40

Interviews Enterprise Corporate Internal 40

Solo PR Pro

OCTOBER 6, 2015

Other polls put the number even lower, with a 2012 Right Management survey finding only 35% of workers in the U.S. According to the 2014 edition of The Conference Board Job Satisfaction survey (and for the eighth straight year), less than half of US workers (47.7%) are satisfied with their jobs.

Survey 40

Survey Report Local Data 40

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Sources: GlobeNewsWire , Business Wire , TechCrunch , Adweek , PRWeb ). 2a) June 2, 2014: Vocus + Cision. GTCR announces plans to merge Cision and Vocus.

Technology 12

Technology Software Company Marketing 12

PRSay

AUGUST 20, 2019

In 2012, footwear company Keds announced a multiyear deal to partner with Swift, putting “Red,” her new album at the time, on a limited-edition pair of shoes. Swift has struck deals with Capital One and streaming giant Netflix , and has emphasized affiliations aimed at her target demographics over the years.

Social Media 156

Social Media Strategy Video Instagram 156

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. I am now a senior media relations manager at the University of St.

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Media Journalism Report Video 112