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The #PRStudChat Community Discusses Creative #PR on November 17th

Deirdre Breakenridge

This ability to turn social networking into business outcomes illustrates Geben’s contemporary approach to traditional and digital PR. After launching the company from her dining room, Heather’s fresh approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

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SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. A majority of U.S.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 Reading it has redoubled my confidence in the range of integrated services I now provide to clients as a PR company (a unique offering). Sign Up Now.

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How to Get On in New Communications: Be Nice

ZudePR

Rich started PRexamples.com in January 2012. He runs personal PR and creative campaign specialist agency Rich Leigh & Company. The post How to Get On in New Communications: Be Nice appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. “How? ” #21: Rich Leigh (Gloucester, UK).

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

An example media relations workflow is set out below. The Harvard Business Review focused its entire 2012 January-February issue on happiness. For example, if you decide to improve your media relations workflow, you might choose some specific experiments, such as: Structure and simplify reporting to clients.

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