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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I covered Hurricane Sandy in Connecticut in 2012.

Meeting 59
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The Race Back to Actual News

David PR Group

In 2012, Carr wrote, presciently, that actual news is likely the next “killer app.” Aside from writing his column, Carr is also featured in an interesting documentary called Page One , which chronicles the Times’s transition from print to digital media.). Do we charge for it?

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Client Taps Paid Media to Lure Pay for Performance PR

Bad Pitch Blog

The top tier of rewards focus on print publications. This brings me back to a point I made at the PRSA 2012 International Conference, one way or another, PR people need to get comfortable with paid media. media relations paid media pay for performance pine brothers PR publicist' This is an indirect example.

Media 68
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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

Hot off the printed press. I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 7: The Compound Effect , by Darren Hardy (2012) £9.99. 10: Ready Player One by Ernest Cline (2012) £6.29.

Writing 84
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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations. When Taylor takes to Twitter to update us on her day (below), only a cad would peek behind the social media curtain to see if her PR team is giving her an invisible hand. January 30, 2012.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

An example media relations workflow is set out below. The Harvard Business Review focused its entire 2012 January-February issue on happiness. For example, if you decide to improve your media relations workflow, you might choose some specific experiments, such as: Structure and simplify reporting to clients.

How To 60