Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Flack's Revenge

DECEMBER 11, 2018

I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). However, the disinformation on social media certainly changes the way I share and consume information on social media. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media Facebook 149

Deirdre Breakenridge

FEBRUARY 23, 2015

Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. Remind them that people consume information and learn in a variety of different ways, and that a one-size-fits-all approach to marketing simply won’t reach the entire target market. Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. And so is Penguin, Google’s back-link algorithm (combined in 2012). [By Alex Hoag]. Let’s take a look at some, combined with a few of my own observations.

Trends 105

Trends How To SEO Google 105

Shift Communications

JANUARY 27, 2015

In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. Personalization should be on marketers’ minds: creating a one-on-one marketing feel and making the consumer feel as though you created that piece of content just for them. Technology has changed.

Marketing 60

Marketing Healthcare Technology Storytelling 60

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. AI is not some abstract thing you see in sci-fi movies.

Financial 52

Financial Conference Agency Resources 52

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. Best days to pitch. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Communications Conversations

FEBRUARY 8, 2018

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The hot new social networking app destined to dethrone Facebook in 2012. The post was about Path. Yeah, you remember Path. Yeah, that didn’t happen. Foursquare.

Social Media 60

Social Media Trends LinkedIn Media 60

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. Best days to pitch. And that was in just the first few weeks!

Storytelling 60

Storytelling Data Data-Driven PR Print 60

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

PR 20/20

MARCH 6, 2020

So, he created a new one—one that rejected customary pillars like billable hours and requests for proposals and embraced transparency, technology, and talent. Fast forward to 2012, there’s like 5,000 ways,” Roetzer explains. “So, Karen Hao, the AI reporter for MIT Technology Review, moderated a panel discussion on the ethics of AI.

Ethics 52

Ethics Conference Technology Employee 52

Stephen Waddington

JUNE 23, 2019

4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets.

Report 81

Report YouTube Privacy Web 81

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. The way we reach the consumer these days is so different to five years ago.

Hotels 86

Hotels Social Media Fashion Agency 86

Beyond PR

MAY 4, 2017

When we talk about evolution, sure: tools, technology and breaking down silos have been the key to many industries taking the step to greater value within their organizations. 3) Success lies in how we use technology to see around the corner and fundamentally change. But for a long time, our industry has needed evolution. Be engaging.

Communications 61

Communications Hotels Technology Tools 61

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Waxing UnLyrical

JULY 31, 2012

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. The Red Cross National Disaster Operations Center is modeled after Dell’s Social Media Listening Command Center , and uses Dell technology solutions and consulting services. EARTHQUAKEEEEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Dushyant K.

Social Media 80

Social Media Media Fashion Twitter 80

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

PR 20/20

OCTOBER 10, 2017

The goal is to attract, convert, and close more qualified leads by being helpful to consumers. It’s possible thanks to an existing and rapidly improving technology called artificial intelligence—and it’s about to change inbound forever. Tools that use AI may rely on one or more of these technologies. And there has been a 4.6X

Marketing 81

Marketing eBook System Tools 81

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. While Snapchat hasn’t announced its plans for Vurb, one potential use for Vurb’s technology could be within Snapchat’s Discover section.

Video 54

Video Mobile Pinterest Advertising 54

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

Measurement 56

Measurement Storytelling Data Technology 56

Prohibition

APRIL 2, 2017

Whilst the day’s of faxing journalists may seem like ancient history, and thankfully something I don’t personally remember (I’m still young I promise), it was the start of the PR revolution, much as it was the start of the consumer revolution. The control of the brand became diluted as the consumer grew its share of voice.

Social Media 48

Social Media Agency Consumer Fashion 48

Sword and the Script

JULY 11, 2017

Certainly, trust is a key issue, and the HBR piece points to 2012 survey data that found 80% of CEOs don’t trust CMOs. Classic marketing has four Ps – product, price, promotion and place – but in B2B technology, the management of a product has been all but divested from marketing. The 3 Causes of Marketing without Authority .

Marketing 66

Marketing Leadership B2B Survey 66

Waxing UnLyrical

FEBRUARY 26, 2013

While drawing a conclusion about blog content sharing based upon video sharing would be a stretch, it does substantiate that consumers of digital content need variety in order to stay engaged with a piece of content. In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S.

Viral 102

Viral Advertising Advertising Study 102

Sword and the Script

NOVEMBER 26, 2016

The hype cycle is a framework the organization applies to study emerging technology markets. Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. 3) Execution of Content Marketing. “No

Brand 60

Brand Branding Content Marketing Film 60

Shift Communications

APRIL 27, 2015

Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. For reference, YouTube passed the 4 billion daily view mark in 2012, only 3 short years ago. Vice President, Marketing Technology. The drop in Q1 2015 is steeper than normal. Prepare accordingly.

Mobile 60

Mobile Facebook YouTube Video 60

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers.

YouTube 118

YouTube Brand Branding Crisis 118

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. Excellence Theory is a much debated model of public relations practice.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Specifically, it was shifting away from the paternalistic model of media conglomerates — whose message was 'let me help you understand what’s happening in the world' — to a much more consumer-directed model.

Brand 48

Brand Branding Storytelling Healthcare 48

Communications Conversations

JULY 19, 2018

Back in 2009-2012, when social, search, mobile and other channels under the digital umbrella were less mature, specializing in one of those disciplines seemed like the way to go, and that was the advice from career experts. And, what attracts you to B2B vs. more consumer-focused brands? I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

OCTOBER 22, 2019

It’s a slow build, but when you look at a competitor and feel jealous because they have 100,000 subscribers on their list, it’s because they started in 2012 and kept at it. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. 16% on marketing analytics.

Marketing 65

Marketing Survey Study B2B 65

ZudePR

DECEMBER 30, 2016

Like some technological teddy. You must turn down time-consuming commitments. 7: The Compound Effect , by Darren Hardy (2012) £9.99. But I did consume a lot of news, particularly the Saturday Guardian. 10: Ready Player One by Ernest Cline (2012) £6.29. I wasn’t getting quite enough done.

Writing 84

Writing Google Meeting Airlines 84

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. The marketing services industry is in a state of flux. 4) Demand That Digital Is Ingrained in Their DNA. Being Stretched too Thin.

Agency 40

Agency Marketing Financial System 40

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Connect with him on Twitter @connect2taral.

Google 64

Google Digital PR Mobile SEO 64

Norton's Notes

JUNE 12, 2015

She was included in the iMedia 25 Class of 2012 as a key influencer in interactive marketing, and is an experienced fashion & consumer marketing strategist. 15. How do you think an ever increasing growth in technology will change the marketing sector? 16. What do you do in your spare time? 17.

Interviews 28

Interviews Fashion SEO Social Media 28