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Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). More on that in a future post. … Read more.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). More on that in a future post. … Read more.

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What the #measurePR Community Thinks of 2012

Waxing UnLyrical

The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr? Also discussed was measurement’s problem with “attribution uncertainty” – the inability to track what compelled a consumer to buy, or a reader to share something. New trends? Any goals?”.

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PART 1: The Value of Reputation Management – The Financial$

Reputation Us

Back in 2012, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value, according to Global Finance magazine. Later series will explore 2) risk evaluation; 3) influencers and marketing; 4) customer loyalty; and 5) staff retention. Today that figure that has radically increased.

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Voice moves from awareness to application

Stephen Waddington

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Over half of Gen Z consumers are over the age of 18.

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Sipping Success: A Sit-down with Vineyard Owner Rachel Martin

PR for Anyone

Rachel was the sole author of the petition, and her efforts resulted in the establishment of Middleburg, Virginia, as an AVA in 2012, further solidifying the region’s importance in the wine world. This designation signifies the region’s wine-growing significance.

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