2012 Consumer Measurement Technology 
Waxing UnLyrical
NOVEMBER 20, 2018
Data science and digital media are transforming the way companies tell stories and how they can measure success. As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever?
Flack's Revenge
DECEMBER 11, 2018
I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). However, the disinformation on social media certainly changes the way I share and consume information on social media. Is Facebook still a good place to invest in social media marketing?
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Stephen Waddington
JANUARY 15, 2020
Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.
Deirdre Breakenridge
FEBRUARY 23, 2015
Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. So show them how content feeds the sales and marketing machine.
ISEBOX
JANUARY 8, 2016
As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.
Prohibition
FEBRUARY 15, 2017
I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. The way we reach the consumer these days is so different to five years ago.
PR Conversations
AUGUST 7, 2014
Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.
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