Communications Conversations

OCTOBER 13, 2014

The topic of my half-day presentation: Content strategy. Specifically, I talked about how today’s branded content is broken. My main hypothesis: Today’s branded content is broken (for the most part). Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing.

Strategy 120

Strategy How To Guidelines Advertising 120

Flack's Revenge

DECEMBER 11, 2018

Have you been recommending a change in strategy regarding social media? I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). Too many brands still operate in output-only mode and then wonder why no one has noticed.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

FEBRUARY 20, 2019

In a 2012 study by content marketing firm Skyword, it was revealed that stunning, and highly-visual photos, led to a 94 percent increase in total post views on social media. The post Social Media Weapons to Take Your Branding to the Next Level appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Onclusive

AUGUST 10, 2018

Lastly, and most importantly, PR departments, their agencies, and the users are truly empowered to find the insights and develop the data based strategies that will move the new metrics by which they can display their valuable contributions. At Vizu, it was not enough to introduce the new metric of real time Brand Lift.

Communications 186

Communications Marketing System Measurement 186

Doctor Spin

NOVEMBER 30, 2023

For instance, when people are encouraged to take small actions in favour of a cause or brand, like participating in a campaign or using a sample product, these actions can subconsciously alter their attitudes to be more favourable towards that cause or brand. Source: Handbook of Theories of Social Psychology 1 Cooper, J.

Handbook 52

Handbook Journalism Comparison eBook 52

Shift Communications

MARCH 12, 2019

Attention-capture mechanisms like email are absolutely vital for making the most of your earned media strategy. When people see your name, your product’s name, or your brand’s name in the media outlet of their choice, they tend to go searching for it. A version of this post originally published 12/13/2012, updated 3/12/19.

Publicity 98

Publicity Marketing Strategy Facebook 98

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 69

Blogging Strategy How To Writing 69

Cision

MAY 9, 2016

Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. Consider President Obama’s 2012 re-election campaign. They let data inform their campaign strategy, which ultimately led to winning the election. Shifting Skill Sets. Images via Pixabay: 1 , 2 , 3 , 4.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Buzzstream

MARCH 31, 2020

Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content.

SEO 124

SEO Google Hotels Strategy 124

Shift Communications

DECEMBER 19, 2014

An author whose book, The River Speaks , was published in 2012. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Elizabeth offers these takeaways about the future of marketing: One key to marketing today is finding the essential and profound truth that your brand represents and using that as your marketing engine.

Marketing 117

Marketing Technology Analysis Engineering 117

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Referenced in this post: 2012. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

SEPTEMBER 7, 2018

First, in the 2009-2012 period (roughly), you may recall mom and lifestyle bloggers forming these ‘blogger networks.’ Some people swore by this strategy. And I’m sure it won’t be the last time this “strategy” is used. My advice to brands: Stick to your strategy. Not at all.

Instagram 68

Instagram Social Media Trends Media 68

The Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like. They know that to show every piece of branded content to every fan is the kiss of death. I certainly have.

Facebook 226

Facebook Analytics Video Advertising 226

Marketwired

FEBRUARY 26, 2016

Content Strategy is Vital. And so is Penguin, Google’s back-link algorithm (combined in 2012). Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. Let’s take a look at some, combined with a few of my own observations.

Trends 105

Trends How To SEO Google 105

The Proactive Report

DECEMBER 16, 2014

First let’s look at what Penguin is and what it does: First introduced in April 2012, Google’s Penguin algorithm focuses on removing sites from search results that have improved their performance artificially with low-quality links. Use these insights to craft your content strategy. What does that mean for PR pros?

Digital PR 154

Digital PR Google SEO Content Marketing 154

Solo PR Pro

FEBRUARY 25, 2021

They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. Agency B: A boutique integrated and brand/creative strategy firm. We developed a strategy from start to finish together.

Agency 76

Agency Creativity Media Relations Nonprofit 76

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

MAY 11, 2019

Funding is a form of validation and acquisitions signal a strategy – those things impact the market. The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. Facebook said as much in a recent study about brands on Instagram. Because people follow the money. I love this idea.

Study 138

Study Media Relations Media Measurement 138

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Anything is possible now.

Financial 98

Financial Conference Agency Resources 98

Barokas

AUGUST 8, 2017

And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Last summer, mobile shopping app Ibotta reached its $100 million milestone, meaning users had received $100 million in cash-back rewards since the app launched in 2012. The numbers don’t lie.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

PRSay

NOVEMBER 2, 2017

The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training. Oppe begins with branding and helps students craft their personal narrative. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 116

Communications Case Study Training Reputation 116

Deirdre Breakenridge

FEBRUARY 23, 2015

This is a big reason why, in my opinion, the best content strategies create a wide variety of deliverable assets – videos, white papers, blog posts, social media dialogues, webinars, byline articles in media, testimonials and more. You’re either in the game, and relevant as an option, or you’re not. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

PR 20/20

JULY 9, 2019

In 2012, we launched Marketing Score. By evaluating and scoring these elements, you can: Devise marketing strategies. Marketing Score users will evaluate their marketing across six core areas: Cores: Essential elements of a business and brand. Strategy: Strategic planning process and experience with different approaches.

Marketing 66

Marketing Resources Technology Tools 66

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 40

Blogging Strategy How To Writing 40

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Your reputation is not just about the brand, it’s about your people as well. Be curious.

Reputation 48

Reputation Measurement Media Relations Agency 48

Barokas

AUGUST 8, 2017

And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Last summer, mobile shopping app Ibotta reached its $100 million milestone, meaning users had received $100 million in cash-back rewards since the app launched in 2012. The numbers don’t lie.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Unhappy customers will do the same (but in the wrong direction).”.

Community 79

Community Customer Service System Guidelines 79

5W PR

NOVEMBER 21, 2016

The new hard (alcoholic) root beer took off, and by 2012 it was being sold in a chain of liquor stores in Chicago – Binny’s Beverage Depot with 31 locations. Once the audience had grown to a level that met the current distribution, a larger distributor was needed to increase the brand further. Making Their Name.

Small Business 103

Small Business Publicity System Community 103

Sword and the Script

AUGUST 18, 2020

LinkedIn acquired SlideShare in 2012. >>> Looking for a consulting partner with the content and PR chops to build a sound strategy and execute? There is a bias towards painting a brand in a positive light.” When I started searching around for what this message was really about: SlideShare was being sold.

Ethics 99

Ethics Communications Survey Public Affairs 99

Communications Conversations

APRIL 21, 2015

Remember, these product line launches haven’t always been so successful (remember the Nieman Marcus partnership in 2012? ” The financial crisis of 2012? What’s the one social platform that’s seeing massive engagement for brands? Experimenting with (brand) new tools. Yeah, didn’t think so).

Social Media 60

Social Media Product Launch Instagram Media 60

Solo PR Pro

AUGUST 31, 2021

In 2012 when her day job restructured, Meredith was laid off. While working in-house, communicators tend to be very well-versed in the organization’s needs and messaging strategy, while at an agency you may be juggling several different, very unique clients all in one day.

Meeting 98

Meeting Real Estate Energy Agency 98

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 2) More mindfulness, less strategy. 5) Be truthful. Be engaging. Be proactive.

Communications 61

Communications Hotels Technology Tools 61

Cision

MAY 15, 2015

However, the traditional) ABC is a terrible strategy in this world.”. Attunement: In sales, and marketing and PR, brands need to adopt their target audience’s perspective, speak their language and understand where they’re coming from. Mitt Romney attempted to use the same line in 2012 and fell short. to great success.

Communications 120

Communications Training Resources Google 120