PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. This is a good fit if you’re looking to master content technology and strategy in 2020. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. I did not have any international trips where I just went on vacation.

Social Media 56

Social Media Conference Travel Internal 56

Communications Conversations

MAY 5, 2016

I’m very fortunate at HealthFitness in that from day one I truly was able to embrace the brand; understand why I was there and how I could help contribute to the company’s vision and success. You’ve been blogging at shishkabobgirldad since 2012. What have been the keys to your success in making that transition?

LinkedIn 60

LinkedIn Education Agency Blogging 60

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. We live to write and write to brand. But I also have invested in some tools that will greatly assist me for the future during this month, including internal processes and pretty doggone good products. It’s a time to decide whether we want to pursue goals or themes. 24 – Jan.

Writing 88

Writing Google Pitching Small Business 88

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Turn to agencies with demonstrated track records of success, starting with their own brands. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. doing improv comedy on the side.

Leadership 111

Leadership Brand Branding How To 111

PR Job Coach

NOVEMBER 26, 2020

Our November 20 Friday Forum featured Patty Temple Rocks and Scott Monty to discuss and dissect strategies to rise above ageism in the workplace and thrive. Patti is known as an inspirational leader, innovative thinker, problem-solver, growth driver, passionate brand steward and both an agent for change and a counselor during that change.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

Communications Conversations

JULY 23, 2019

By regularly communicating with marketing teams at 100 Renewal by Andersen locations across the country, she’s constantly working to identify and develop great story ideas to feed our earned media, public relations, influencer and content marketing strategies. ” – Adam May. ” – Bridget Nelson Monroe.

Transportation 122

Transportation Social Media Corporate Agency 122

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Teams need to work together on a real-world strategy to manage a company’s story should they decide to move forward with a Kickstarter or Indiegogo campaign.

B2C 192

B2C Community Banking Advertising 192

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We

Communications 60

Communications Analysis Web Handbook 60

Waxing UnLyrical

DECEMBER 14, 2019

As long as we’re not arrogant about what we’ve achieved to date, it’s a great way to think about how to achieve what we want in the years to come… similar to the utility of baseline-setting in Social PR strategy. The visual and metaphor of grounded electricity is also important for me to internalize.

Exercises 95

Exercises Analytics Energy Financial 95

Communications Conversations

AUGUST 31, 2018

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. Those disciplines are becoming more and more intertwined, and I enjoy building integrated strategies that bring them all together. I am now a senior media relations manager at the University of St.

Media 112

Media Journalism Report Video 112

Sword and the Script

APRIL 13, 2019

We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. This is true whether you are in-house or work for an agency.

Study 116

Study Survey Infographics B2B 116

Cision

AUGUST 27, 2015

More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Why should your brand consider adding podcasts to your content marketing strategy? Obviously, podcasts are popular, but so are blogs. When people have an emotional response they remember more. Pick a format.

Skype 120

Skype Interviews Software Mobile 120

Mark My Words

AUGUST 2, 2021

It turned Depp into the mega-star of a blockbuster brand. He’d had flops with The Tourist (2010), Dark Shadows (2012) and The Lone Ranger (2013). It was a move international media law specialist Mark Stephens, of firm Howard Kennedy, describes as ‘self-immolation’. ‘Jack Sparrow is a piece of cinematic history,’ says Ellis. ‘To

Film 60

Film Reputation Writing Instagram 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR. strategic directions. key audiences; and.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR. strategic directions. key audiences; and.

Conference 40

Conference Measurement Communications Employee 40

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. Methodology.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ZudePR

MAY 31, 2015

Head of strategy at NewsCred. Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. Rich started PRexamples.com in January 2012. It was a win-win for everyone involved.” “How? .

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why.

Blogging 40

Blogging Strategy How To Writing 40

Cision

JANUARY 14, 2016

A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? How much time can you allocate? Final Thoughts!

Marketing 120

Marketing Pinterest Mobile Social Media 120

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. Getting Your Social PR Strategy Off the Ground. Smart Social PR strategy always always ALWAYS maps to business objectives. The company was early to the idea of integrating social media into its overall strategy. Click To Tweet. ” Etc.

Strategy 40

Strategy Case Study Community Creativity 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L. Charmaz, K.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L. Charmaz, K.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L. Charmaz, K.

Interviews 40

Interviews Ethics Education LinkedIn 40

MaccaPR

NOVEMBER 4, 2014

But that head-to-head contest could hardly be as savage as the current brand battle between Beats Electronics’ Beats by Dre headphone line and the venerable audiophile company, Bose. The NFL’s effort to defend Bose’s investment by punishing athletes for going brand AWOL boomeranged into a PR bonanza for Beats by Dre. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

PRSay

MAY 18, 2016

No longer should gut feeling or instinct be the sole determinant for strategy and progress. Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. Not only does it help your brand stand out, it allows you to build insights around your specific audience.

Data 106

Data Meeting Measurement Guidelines 106