Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Consider a change maker to help effectively tell your brand story.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Onclusive

DECEMBER 6, 2017

For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Spot brand & revenue indicators. Quantify the buzz.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. They shop around for the best deals and are less attached to specific brands.

Consumer 99

Consumer Social Media Education Advertising 99

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 132

How To Employee Leadership Nonprofit 132

Mark My Words

DECEMBER 11, 2019

The Sun PR Guru Mark Borkowski believes the 2012 Olympic gold medallist has galvanised his sponsorship deals after going on a downward trajectory following his surprise defeat… Read full article: [link].

Brand 60

Brand Branding 60

Stephen Waddington

JUNE 30, 2021

Apple’s Siri launched in 2011, Google’s Voice Search in 2012, and Amazon’s Alexa in 2013. Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. A third of UK consumers use voice assistants daily.

Hotels 138

Hotels Travel Privacy Engineering 138

Communications Conversations

NOVEMBER 9, 2018

The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. A few brands were leading the way (Target, at the time, was the example I liked to use), but most were still playing by 2012 rules (volume > quality) and posting 20-30 times a month on Facebook.

Facebook 74

Facebook Brand Branding Social Media 74

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 103

How To Employee Leadership Nonprofit 103

5W PR

FEBRUARY 20, 2019

In a 2012 study by content marketing firm Skyword, it was revealed that stunning, and highly-visual photos, led to a 94 percent increase in total post views on social media. The post Social Media Weapons to Take Your Branding to the Next Level appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Workflow-driven Navigation.

Software 207

Software Analysis Comparison Trends 207

Shift Communications

FEBRUARY 26, 2020

Dini has been leading the AXON business in Europe since 2012, overseeing a tripling in size of the operation, and establishing AXON as one of the leading healthcare consultancies in London. AVENIR GLOBAL brands include AXON, Cherry, Hanover, Madano, NATIONAL, Padilla and SHIFT. About AVENIR GLOBAL.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

Doctor Spin

APRIL 2, 2023

Elon Musk: Twitter boss announces blue tick shake-up Branded accounts will have no choice but to sign up for Twitter Blue if this becomes a reality. Unboxing Is So 2012. The question is if they will even bother to do so. The Benner cycle. Incredibly accurate Was 2019 peak panic? Not so sure.

Viral 52

Viral Media Engineering Video 52

Cision

JUNE 7, 2017

How to Earn Brand Recognition. In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” This allows you to use their success and following and expose yourself to a much larger audience. It’s a game-changer!

Google 319

Google Reputation How To Television 319

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Onclusive

AUGUST 10, 2018

I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012. At Vizu, it was not enough to introduce the new metric of real time Brand Lift. We had to develop the system to easily diagnose what worked and what did not work about an advertising campaign.

Communications 186

Communications Marketing System Measurement 186

Sword and the Script

FEBRUARY 11, 2020

In 2012, Google leaned on professional press release services to implement redirects that strip the value or find their own sites penalized. Typically, these are for branded searches: if someone searches for your company’s name soon after you put out your press release, they’ll find it. There is no value today in press release links.

SEO 121

SEO Guidelines Google B2B 121

Doctor Spin

NOVEMBER 30, 2023

For instance, when people are encouraged to take small actions in favour of a cause or brand, like participating in a campaign or using a sample product, these actions can subconsciously alter their attitudes to be more favourable towards that cause or brand. Source: Handbook of Theories of Social Psychology 1 Cooper, J.

Handbook 52

Handbook Journalism Comparison eBook 52

Flack's Revenge

DECEMBER 11, 2018

I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). Too many brands still operate in output-only mode and then wonder why no one has noticed. Have these changes affected your social media habits for personal brand building?

Social Media 149

Social Media Marketing Media Facebook 149

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

The Stalwart Blog

FEBRUARY 24, 2015

wordpress.com/2012/05/22/will-los-angeles-have-an-nfl-team-ever-again/ . The big argument made by both individuals is that San Diego''s brand would suffer significantly; that the city would be less top-of-mind to those outside the Southern California region and the draw of visitors would be directly, and negatively, impacted.

Brand 60

Brand Branding Tourism Insurance 60

Cision

JULY 31, 2017

With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers. million subscribers.

Strategy 215

Strategy How To Social Media Consumer 215

Mark My Words

FEBRUARY 22, 2021

The Sun MORE celebrities than you can shake a lipstick at are cashing in on their famous faces by launching their own beauty brands. Brand expert Mark ­Borkowski warns celebs: “Fans are buying into the idea they could also look like you. FANTASTIC Four actress Jessica started selling eco-friendly nappies and baby wipes in 2012.

Brand 60

Brand Branding Report Industry 60

PRSay

AUGUST 9, 2019

Then in 2012 they took the company public and revenue actually mattered. 2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon. Zuckerberg and his friends kindly shared their platform with us and gave us a free way to take our message directly to our people.

Strategy 102

Strategy Newspapers Facebook Google 102

Mindful Marketing

NOVEMBER 28, 2019

GivingTuesday’s website describes the initiative, which began in 2012, as “a global generosity movement” that “inspires hundreds of millions of people to give, collaborate, and celebrate generosity,” “unleashing the power of people and organizations to transform their communities and the world.”

Marketing 93

Marketing Nonprofit Case Study Small Business 93

Communications Conversations

FEBRUARY 8, 2018

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The hot new social networking app destined to dethrone Facebook in 2012. How to: Write Foursquare tips on behalf of brands with multiple locations. Foursquare.

Social Media 60

Social Media Trends LinkedIn Media 60

Shift Communications

APRIL 29, 2019

There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales. Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own.

Sports 121

Sports Retail Consumer Examples 121

Doctor Spin

APRIL 17, 2023

2012, May 17). This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

DECEMBER 19, 2014

An author whose book, The River Speaks , was published in 2012. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Elizabeth offers these takeaways about the future of marketing: One key to marketing today is finding the essential and profound truth that your brand represents and using that as your marketing engine.

Marketing 117

Marketing Technology Analysis Engineering 117

PRSay

DECEMBER 5, 2019

Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. I’m still trying to get my head around this. Qualtrics was just another growing company in the community. People you’d know would get hired there.

Software 107

Software Survey Pitching Local 107

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Referenced in this post: 2012. 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

The Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like. They know that to show every piece of branded content to every fan is the kiss of death. I certainly have. Use more video.

Facebook 226

Facebook Analytics Video Advertising 226

Cision

JUNE 8, 2016

The band last played at the festival in 2012, but has rarely performed live regularly since then. Mac Miller, who performed at the very first Governors Ball, and Beck, who performed in 2012, came close behind in mindshare. However, it wasn’t the only brand sponsor to have its name attached to a stage or lounge. Music Artists.

Local 120

Local Reddit Crisis Communications Crisis 120

Communications Conversations

MARCH 7, 2017

So the media is trusted by fewer people than anytime in recorded history, apparently (actually, it’s only down three percentage points since 2012, so let’s not get nuts here). But, it’s not the worst news in the world for brands because this isn’t 1984. That’s not so great on multiple levels.

Financial 80

Financial Employee Corporate Education 80

Ishmael's Corner

JUNE 19, 2015

Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Didn’t happen.

Leadership 60

Leadership Blogging Storytelling Communications 60

Cision

SEPTEMBER 15, 2015

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video.

Viral 120

Viral Video YouTube Examples 120

Deirdre Breakenridge

JULY 3, 2015

In B2C social media, you see a lot of product and brand-oriented calls to action. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Calls to Action. Enjoy our experience…buy our product…come to our event. More on that in a future post.

B2B 150

B2B Social Media Consumer B2C 150