Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012.

Reminders: #prsaicon, #hungertohope & #measurepr … Today!

Waxing UnLyrical

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). Brands, is supporting the World Food Programme’s World Hunger Day effort.

From #HungertoHope on World Food Day

Waxing UnLyrical

Brands… and how ironic is it that he’s the only person for whom I felt the need to attach an affiliation?) You can also find WHR 2012 on Facebook and on WHR 2012 on Flickr , so you can draw on those resources to share the campaign with your community and urge them to help out.

How to Make Facebook a Career Book

PR Job Coach

And again, pick only those subjects and topics that are critical in communicating your “brand” and “character.” Make liberal use of links and content that support your personal brand and professional value.

Terms of "Undearment" -- Words You Should Strike from Your Career Content

PR Job Coach

In this age of personal branding and virtual knowledge, we all struggle with how to best describe our value, and the talents and abilities we bring to the party.

How To 159

How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. And not every major brand sticks around forever.

Understanding Paid, Owned and Earned Media

Waxing UnLyrical

Just to sum up: Paid is anything the marketing department pays a media or other company for media placement of its message, brand, email or other form marketing. Earned occurs where an customer, individual or media outlet mentions your brand in some form. Guest post by Geoff Livingston.

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How To Grow Your Facebook Community

Waxing UnLyrical

People are already inundated with posts from brands; why would they want to see yours? This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0. I have been working with a new client since July.

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

She says, “This post is about what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand.

Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

I don’t know about you, but I could care less if the stock I bought at IPO had fallen to second place as a brand but doubled every fifteen months! You can read his insights on the BrightBox Brand Marketing blog. It’s official.

Tweet After Death: How to Use Social Media to Live Forever

Waxing UnLyrical

A master wordsmith of the modern PR era, Cohen constantly seeks out innovative message strategies and uses them to get his clients the best results.You can read his insights on the BrightBox Brand Marketing blog. I don’t believe in ghosts.

Got Kred? When Andrew Grill Visited #measurePR

Waxing UnLyrical

Andrew Grill (@AndrewGrill) September 18, 2012. Andrew Grill (@AndrewGrill) September 18, 2012. Julia Angelen Zunich (@JulesZunichPR) September 18, 2012. So you know how Jennifer Zingsheim periodically (ok, pretty regularly!) guest hosts #measurePR?

YouTube, Rhetoric, Yusuf Al Khattab and Me

Waxing UnLyrical

A master wordsmith of the modern PR era, Cohen constantly seeks out innovative message strategies and uses them to get his clients the best results.You can read his insights on the BrightBox Brand Marketing blog. I love language.

Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

Because that’s the day – March 30 – when its new Timeline format will go live on all brand/business pages. This is one of the most significant changes for brand pages, since landing tabs were a common social media marketing tactic.

Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Does your brand message fit the network? You could find out that your overall brand message doesn’t even fit the nature of the network.

Blogging Upstream

Waxing UnLyrical

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? They’re valid for anyone trying to build a brand online. So to reach significant masses, we brand builders may need to adapt to the formula.

Public Relations is Everyone’s Business

Waxing UnLyrical

They are engaging in actions that leave a better, or elevate an already good, impression of the Ritz Carlton brand on the hotel’s guests. Employees may have specific job functions to perform, but how they perform those functions add value to – or detract from – your brand.

Reviving the Customer Experience – One Food Truck at a Time: Part 1

Waxing UnLyrical

As a Food Truck Advisor, what are some important elements you advise your clients to consider to help them create a unique business brand ? What do you get when you combine a U.S. Army Veteran, a Yale graduate, an investor, an entrepreneur and a gourmet food truck pioneer?

How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

It further states that monitoring what people say about your brand is important, as it is seen as a core function of social media, relevant across the entire consumer decision journey. Like most of companies in India, Nissan signed a Bollywood celebrity (Ranbir Kapoor) as brand ambassador.

How Social Media Makes The World A Better Place

Waxing UnLyrical

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. With this partnership, Dell isn’t just listening to what consumers have to say about its brands, but is helping people across the globe at the time of natural calamities as well.

Using Social Media For Sustainability: WiserEarth Does It, And Well

Waxing UnLyrical

All in all, it’s a great example that social networks can be used not justs by MNCs or brands for profitable motives, but that they can also be used to bring about social change!

Lowcountry and the Real Time Social Dining Experience

Waxing UnLyrical

Since making the journey from Australia to New York, I continue to be blown away by the use of social media communication by brands and businesses, and the hyper-connected nature of their communities.

When “Everyone” Is Your Audience

Waxing UnLyrical

It’s one we see all the time, from organizations, outlets, channels, brands, even blogs, that are trying to be everything to and for everyone, because they are so scared of their shrinking audience, the increasing competition, and have no idea how to cut through the clutter.

On Thought Leadership in Public Relations

Waxing UnLyrical

Building an organization’s reputation positively impacts its brand and helps improve tactical sales-related activity and outcomes. From a brand perspective this means consistency. It can inspire employees and help them become stronger brand ambassadors.

How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”. Guest post by Danny Brown. Social media listening. Social media monitoring.

Manwich: A Case Study on Social Media Listening

Waxing UnLyrical

I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. You knew this day would come.

Success On Whose Terms?

Waxing UnLyrical

He provides a graph of the diffusion of innovation, showing exactly the numbers necessary for a brand to go from special-interest to mass-market gotta-have trend. I happen to have a client whose personal brand is associated with hacking as well. The goal of your brand is buy-in.

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Who Should Care About Public Relations? Everyone

Waxing UnLyrical

They are engaging in actions that leave a better, or elevate an already good, impression of the Ritz Carlton brand on the hotel’s guests. Employees may have specific job functions to perform, but how they perform those functions add value to – or detract from – your brand.

Why Customers Are Generalizing Your Business

Waxing UnLyrical

Business Guest Posts Marketing Shakirah Dawud brand perception customer preconceptions customer serviceI t’s not a good idea to search for a doctor online. I told my mother that when she asked me to. She agreed. And I began my search.

The International: Taking Social Media Overseas

Waxing UnLyrical

and want to see an actual person behind the brand before they’ll hand over their trust. As great as it is, I’d hate to see your brand left in the hands of Google Translate. Guest post by Melissa Woodson.

Client Taps Paid Media to Lure Pay for Performance PR

Bad Pitch Blog

The brand, founded in 1870, is attempting to regain relevance and insert itself into a broader conversation. I mean, if you''re trying to revitalize your brand, why connect the whole campaign with an event even older than your brand ? The issue with lozenges?

Long Live Seuss! A PR Pro’s Tribute to History’s Greatest Children’s Author

Waxing UnLyrical

A master wordsmith of the modern PR era, Cohen constantly seeks out innovative message strategies and uses them to get his clients the best results.You can read his insights on the BrightBox Brand Marketing blog. March second! March second! March Second! March Deuce!

Pedal-powered Storytelling

Waxing UnLyrical

I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha. What do Rapha and the Festive 500 teach brands about storytelling and doing it better? Do you have any brands you believe are doing it best?

The Byline Article GOOD Pitch is Fresh Content

Bad Pitch Blog

5 social bookmarking websites to enhance the visibility of your press release – a useful article that consider how StumbleUpon, Digg and related services can increase brand awareness via press releases. - Byline article pitches usually stink.

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Online Newsrooms in a Content Marketing World

Bad Pitch Blog

This has changed the roles in publishing as consumers and brands can now participate in a world once reserved to the fourth estate. Resources are such that content from brands and consumers as well as new publishing technologies are being tapped by the fourth estate to deliver their product.

Three Online Newsrooms That Don't Suck

Bad Pitch Blog

All of the newsrooms represent brands with big investments in owned media and media relations. To the brand''s credit, its newsroom is well-organized and uses visuals to help tell stories. Both help reinforce the brand''s social media focus.

What To Do When The Box Flips Inside Out

Waxing UnLyrical

First, a little about why this matters for your brand. Business Guest Posts Marketing Shakirah Dawud brand building business thinking creativity thinking outside the boxDumbphone users used to be cool (yes, they did!). Working at home used to be an oxymoron.

Getting Back on the Right Path

Waxing UnLyrical

Brands, startups and services, learn from Path’s response. Guest post by Michael Schechter. We spend so much time talking about when the companies we know and love make a mistake.

What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

There does seem to be a debate over the endgame of social, i.e., whether it is for engagement, branding, service, sales, or all of the above. Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud?

Local 76

So Your Spokesperson Flew the Coop…

Waxing UnLyrical

You are (quite literally) the face of your brand to a variety of audiences. So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand.