Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Any gap between a product or service and the public’s expectation will become a conversation on social media. Ralph Tench and I are finalising the manuscript for the fifth edition.

Storytelling 78

Storytelling Social Media Internal International 78

5W PR

FEBRUARY 20, 2019

With more than 1 billion active users, Facebook is the largest- and most advanced by far- social media network for the advertisement of products, posting of content, and interaction with audiences. Businesses of all shapes and sizes can effectively use Twitter to achieve their social media objectives. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. 2: Video AND audio production skills. All of it.

Instagram 60

Instagram Analytics Mobile Employee 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. As the saying goes, if it’s free, you are the product, and with Google, you double as the beta tester.

Google 72

Google Privacy YouTube Data 72

Sword and the Script

NOVEMBER 26, 2016

1) The Parallel between Product Placement and Content Marketing. with $1 million of advertising; in return, Hershey could use E.T. Coca-Cola buying Columbia Pictures in 1982 marks the genesis of product placement as we know it today. Generation X might recall Reese’s Pieces – the candy – had a supporting role in E.T.,

Brand 60

Brand Branding Content Marketing Film 60

Cision

JUNE 6, 2016

Business restrictive – intended to promote advertising spend by limiting free promotion on the platform, sometimes at the expense of user experience. Help brands and advertisers understand and manage their audience and media rights. Insights – this is an improved (mobile) analytics product for business users.

Instagram 84

Instagram Handbook Mobile Facebook 84

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. When you make a video, it’s an advertisement. Engagement.

Community 79

Community Customer Service System Guidelines 79

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Remember, these product line launches haven’t always been so successful (remember the Nieman Marcus partnership in 2012? A HUGE win.

Social Media 60

Social Media Product Launch Instagram Media 60

Shift Communications

APRIL 27, 2015

For reference, YouTube passed the 4 billion daily view mark in 2012, only 3 short years ago. New technologies like Ad Relevance Score (which resembles AdWords Quality Score, Conversion Lift, and Dynamic Product Ads all are intended to get you to spend more on Facebook. As a marketer, do you cross-load your videos to each platform?

Mobile 60

Mobile Facebook YouTube Video 60

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ).

Measurement 120

Measurement Comparison Analytics Nonprofit 120

PRSay

OCTOBER 25, 2017

For Deutsch and his team, this “strategic approach” included growing their owned media channels through 2012’s Coca-Cola Journey rebrand. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In Social media. PRSAPESO #PRSAICON.

Social Media 117

Social Media Conference Media Corporate 117

Buzzstream

MARCH 31, 2020

Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. Ask your paid search or media team where they do display advertising and which domains sent the best quality traffic.

SEO 124

SEO Google Hotels Strategy 124

Sword and the Script

MAY 14, 2019

He took me through a deck explaining the company’s philosophy and approach to PR monitoring and analytics, along with a product demonstration. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service.

Case Study 118

Case Study Software Data Web 118

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. Brands will be able to simulate the experience of a live demo for a new product or offer ‘real-life’ experience of attending a concert.

Video 54

Video Mobile Pinterest Advertising 54

Communications Conversations

NOVEMBER 4, 2016

And the context is pretty simple–from an advertising/awareness POV, influencer marketing is in the ballpark cost-wise when stacked up against competing “ad products” (because really, that’s what influencer marketing is). Myth #3: Influencer marketing > traditional brand advertising.

Writing 60

Writing Marketing YouTube Creativity 60

Polaris

DECEMBER 14, 2014

You don’t have to be an independent consultant or entrepreneur to enjoy Ferriss’ views on the new economy, the digital world, personal and work productivity and the outsourcing market. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. They want to sell products. And it’s a time to decide how we want to go about pursuing what we want. 24 – Jan.

Writing 88

Writing Google Pitching Small Business 88

Stuart Bruce

JANUARY 5, 2015

Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. Why in 2015 are we still asking what is PR?

Reputation 60

Reputation Corporate Ethics Communications 60

Sword and the Script

NOVEMBER 12, 2019

G2 Crowd is a peer-to-peer review site founded in 2012. The company also sells buyer intent data , which you can use to notify sales when prospective customers are actively researching products in your market. The company has started offering a product for software buyers to manage software spending, contracts, accounts and compliance.

Software 17

Software B2B Marketing Data 17

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. The result was national media coverage, and the winning of the PRWeek 2011 Campaign of the Year and Product Brand Development Campaign of the Year awards. Duration: 2012-present.

Engineering 22

Engineering Education Retail YouTube 22

MaccaPR

JUNE 1, 2016

Here, he shares lessons from diving headfirst into the ever-evolving field of content production and distribution. News outlets are moving from an old model that centers on production for audience experience to one that focuses on distribution, in which users can choose their preferred modes of consumption.

Brand 48

Brand Branding Storytelling Healthcare 48

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”. 3) Find Tech-Savvy Firms.

Agency 40

Agency Marketing Financial System 40

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. It makes sense to identify and engage with communities that match up, demographically and in attitudes, values, and lifestyles, with the crowdfunded product.

B2C 192

B2C Community Banking Advertising 192

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JANUARY 28, 2017

To be fair, LinkedIn started with subscriptions and the advertisements came later. A single share of Facebook in May of 2012 cost $40 – today it’s worth $130. There is a chance that LinkedIn may offer these again in a new search product, but for now, if you want these features, you have to opt for the more expensive ($64.99

Social Media 60

Social Media LinkedIn Google Media 60

Shift Communications

FEBRUARY 25, 2015

Assuming your product, service, or mission was worthy, what if you could start not only a conversation, but a movement? We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. Vice President, Marketing Technology.

Community 60

Community Social Media Data-Driven PR How To 60

Sword and the Script

FEBRUARY 24, 2015

Cross selling of related products – 66%. Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Increase volume of purchases – 72%.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

JANUARY 13, 2018

Once a giant, Kodak filed for bankruptcy in 2012 and emerged later as much smaller company. 2) Blockchain ends the digital advertising duopoly. Yet this concentration of so many ad dollars into so few outlets puts agencies and their advertisers at a huge disadvantage, with little control over campaign execution.

Marketing 62

Marketing Advertising Advertising Corporate 62

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. The answer, incredibly, could be found in the seatback of that Southwest flight.

Travel 89

Travel Airlines Hotels Marketing 89

Bianchi Biz Blog

MAY 17, 2021

Future articles will likely relate to fine points of engine maintenance that have the side benefit of helping reduce emission system maintenance, but I am always looking for articles on advanced concepts that may make it into production in real world trucks. My life as a freelancer began in 2012.

Meeting 65

Meeting Automotive Engineering Media 65

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. Rich started PRexamples.com in January 2012. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Cision

JANUARY 14, 2016

The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. This can happen only if the users of that network are the same people who would be interested in using your product. What are your goals?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. This involves educating your audience about your products or services and piggybacking off of current events.

Policies 64

Policies Film Exercises Viral 64

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Much of the advice in this guide is inspired by tried and trusted methods from industrial production processes at Toyota. In the fifties, Toyota wrote the book on production systems and continuous improvement.

How To 60

How To Software System Employee 60