Cision
APRIL 5, 2016
According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.
Stephen Waddington
JUNE 23, 2019
The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 TV and mobile are almost at parity for both viewing and ad investment.
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Presspage
APRIL 12, 2018
The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” ” Jeff : “Content marketing isn’t much different from advertising – it’s always rainbows and unicorns – nothing but happy stuff.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content.
David PR Group
OCTOBER 17, 2014
Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Advertising was a byproduct of journalism, which has, at times, over-shadowed it—but I promise you, journalism will endure. Do we charge for it?
Waxing UnLyrical
DECEMBER 11, 2013
Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. 94 crore (~ $15.1M) in FY 2012 to Rs.300 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 300 crore (~$48.3M) in FY 2013.
Sword and the Script
OCTOBER 22, 2019
over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful.
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