Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #4

Report 81

Report YouTube Privacy Web 81

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Shift Communications

MARCH 10, 2015

May 2012 : Facebook rolls out Promoted Posts for brand Pages. Facebook has made it abundantly clear that for promotional content, brands need to move that content to advertising. If Facebook’s audience and user context is important to your marketing strategy, then it needs to be important enough to have its own advertising budget.

Facebook 60

Facebook Advertising Advertising Technology 60

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

Presspage

APRIL 12, 2018

AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters. ” Jeff : “Content marketing isn’t much different from advertising – it’s always rainbows and unicorns – nothing but happy stuff.

Company 111

Company Media Journalism Report 111

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. His message? In the next five years, he said, Google+ will be Google. I believed the hype.

Google 71

Google Privacy YouTube Data 71

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

Waxing UnLyrical

FEBRUARY 26, 2013

In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” ” What this means is that professional advertisers have a one in one thousand chance of going viral and that percentage is static. His findings are pretty illuminating.

Viral 102

Viral Advertising Advertising Study 102

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. While Snapchat hasn’t announced its plans for Vurb, one potential use for Vurb’s technology could be within Snapchat’s Discover section.

Video 54

Video Mobile Pinterest Advertising 54

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. Certainly, there are similarities to native advertising as well, but Coca-Cola was onto something in 1982 when it made that acquisition – and that’s the difference: For a period of time, an entire film production company was, in essence, a potential content marketing platform.

Brand 60

Brand Branding Content Marketing Film 60

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. When it came to exploring blockchain technology, it didn’t happen again.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. When it came to exploring blockchain technology, it didn’t happen again.

Technology 20

Technology Writing Government Corporate 20

Prohibition

FEBRUARY 15, 2017

Naturally we’ll also be shaped by technology, I think the rise in virtual reality and our online profiles will become even more significant. The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry.

Hotels 86

Hotels Social Media Fashion Agency 86

Shift Communications

APRIL 27, 2015

For reference, YouTube passed the 4 billion daily view mark in 2012, only 3 short years ago. New technologies like Ad Relevance Score (which resembles AdWords Quality Score, Conversion Lift, and Dynamic Product Ads all are intended to get you to spend more on Facebook. Vice President, Marketing Technology. Prepare accordingly.

Mobile 60

Mobile Facebook YouTube Video 60

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. It’s a slow build, but when you look at a competitor and feel jealous because they have 100,000 subscribers on their list, it’s because they started in 2012 and kept at it. 16% on marketing analytics.

Marketing 65

Marketing Survey Study B2B 65

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. Advertising agencies no longer stand in isolation, and with that neither should PR companies. This is just one example of how a new trend and technology can pass you by without cause if you fail to engage in it fast enough.

Social Media 48

Social Media Agency Consumer Fashion 48

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Beyond PR

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. Connect with him on Twitter @connect2taral.

Google 64

Google Digital PR Mobile SEO 64

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

NOVEMBER 12, 2019

G2 Crowd is a peer-to-peer review site founded in 2012. The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. TrustRadius is considered one of the most trusted customer review platform for business technology. And now onto the review sites….

Software 17

Software B2B Marketing Data 17

MaccaPR

JUNE 1, 2016

The speed of technological advancement continues to drive rapid change across many vertical markets. In 2012, the i.e. network produced a campaign for UnitedHealthcare’s Medicare & Retirement division called 'A New Age.' For advertisers, the relevancy of an ad is measured by the amount of clicks it generates.

Brand 48

Brand Branding Storytelling Healthcare 48

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. The marketing services industry is in a state of flux. 4) Demand That Digital Is Ingrained in Their DNA.

Agency 40

Agency Marketing Financial System 40

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Once the campaign is up and running, PR teams need to push for more volume on the social media shareability and advertising front.

B2C 192

B2C Community Banking Advertising 192

Shift Communications

FEBRUARY 25, 2015

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. Vice President, Marketing Technology. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy' Christopher S.

Community 60

Community Social Media Data-Driven PR How To 60

Sword and the Script

JANUARY 13, 2018

Once a giant, Kodak filed for bankruptcy in 2012 and emerged later as much smaller company. There is potential here for the buyers and users of marketing technology to demand veracity – and for vendors to restore confidence in analytics. 2) Blockchain ends the digital advertising duopoly. Putting more money into email this year?

Marketing 61

Marketing Advertising Advertising Corporate 61

Bianchi Biz Blog

MAY 17, 2021

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article. My life as a freelancer began in 2012. Finish this sentence: If I am not reporting, I am ….

Meeting 65

Meeting Automotive Engineering Media 65

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. There are other ways of increasing the organic reach of your posts but sometimes there are better options.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The Harvard Business Review focused its entire 2012 January-February issue on happiness. If people already see the value of the technology, they are already sold.

How To 60

How To Software System Employee 60

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. He was first elected in 2012 and won a new term in the general election in 2016. SCHEDULE A DEMO.

Policies 64

Policies Film Viral Exercises 64

Cision

MAY 14, 2015

In 2012, Nichole launched SME Digital, the digital consultancy arm of Social Media Explorer, and has since assumed responsibility for day-to-day operations of Social Media Explorer , a top 40 marketing blog. Instead, we are seeing a shift of social networks becoming an extension of advertising networks. Up next is Nichole Kelly.

Social Media 120

Social Media Advertising Advertising Healthcare 120

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? Beats by Dre associates its headphones not with acoustic technology, but with all that is physical, sweaty and exultant. So how can your company avoid falling prey to the mistakes that put the $2.5

YouTube 118

YouTube Brand Branding Crisis 118

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities.

Data 79

Data Meeting Measurement Guidelines 79