Understanding Paid, Owned and Earned Media

Waxing UnLyrical

Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. Guest post by Geoff Livingston. The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary.

Reviving the Customer Experience – One Food Truck at a Time: Part 1

Waxing UnLyrical

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. What do you get when you combine a U.S. Army Veteran, a Yale graduate, an investor, an entrepreneur and a gourmet food truck pioneer? The answer: Jeff Kelley.

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing , one of the nation’s largest providers of promotional products for businesses large and small. Guest post by Christopher Wallace. Let’s go back in time five years to 2007. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist.

3 arguments for the enduring power of print

PR Daily

For years, the print industry has seen a steady and drastic decline, but evidence suggests that its importance not only will remain relevant, but that it is making a comeback. More Americans prefer print books over e-readers, and more than 90 percent of adults read paper magazines. Here are three reasons print media won’t disappear anytime soon: 1. One night, as Vanessa was putting her seven children to bed, she saw one clutching a few printed photos of his early childhood.

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#measurePR Aug. 21, ’12: How Much #kred Does #klout Have?

Waxing UnLyrical

It’s a far more visual experience to check out a person’s influence print. 21, 2012 is available (just follow that link!). Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on August 21 to do just this. Here’s her recap of the chat. The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. Image: The Eyes of New York via Flickr, CC 2.0.

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Client Taps Paid Media to Lure Pay for Performance PR

Bad Pitch Blog

The top tier of rewards focus on print publications. This brings me back to a point I made at the PRSA 2012 International Conference, one way or another, PR people need to get comfortable with paid media. The issue with lozenges? No matter what the flavor is, they suck. But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. The brand, founded in 1870, is attempting to regain relevance and insert itself into a broader conversation.

Reviving the Customer Experience – One Food Truck at a Time: Part 2

Waxing UnLyrical

They all link back to their blogs and newsletters or even print media via Twitter; even the food writers from the Washington Post are active on Twitter. I know, I know, the anticipation was killing you. Well it’s the day you’ve all been waiting for, the second part of my interview with entrepreneur and food trucker extraordinaire, Jeff Kelley ! (If

Ditching the Daily Deal

Waxing UnLyrical

Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing , one of the nation’s largest providers of promotional products for businesses large and small. Guest post by Christopher Wallace. “Now I’ve… had… the time of my life…” A few weeks ago, I enjoyed one of the best massages of my life. You see, sometime last Fall, I bought a Groupon offered by a local masseuse. For $45, she was offering a 90-minute full-body massage.

Pitch Strategy: Identifying Reasons to Believe

Bad Pitch Blog

Print out the first page of Google search results and/or Google News results for your pitch’s topic. Your pitch is the stimulus driving an editor to Google the subject of your pitch. What does the editor''s zero moment of truth look like? From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch.

“Your Cheatin’ Heart”: Why Transparency Should Matter

Waxing UnLyrical

Note: The Globe chose not to print my letter, but I’m not giving up!). I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. What set me off recently was an article in the Boston Globe about the Super PACs and their impact/effect on the voting public.

3 Hacks for Editing.pdf Files and Images

Bad Pitch Blog

Print Friendly is best for creating a.pdf on the fly vs. editing one of them. This web site allows you to plug in any URL, it pulls up the page in a print-friendly format and you can delete items as needed before turning it into a.pdf file. Our job requires us to work with a lot of documents and images. So h ere are tools you can use to edit.pdf files and images if a graphic designer''s not the best option at hand.

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Are You Using Social Media to Talk to Yourself?

Waxing UnLyrical

Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. Of all the people you follow on Twitter what percentage have interests or values different than your own? A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools.

My Love Letter to IABC

Waxing UnLyrical

Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). I should have. While I have no plans to get an IABC logo tattooed on my bicep , I am scrawling its name all over my date book. It’s getting obnoxious.

So Farah, not so good Freuds

Mark My Words

After further ‘revelations’ about missed drugs tests, Farah spent the past few weeks lying low and lagged behind the speculative race to “the truth” In the post-Lance Armstrong world the only truth that papers want to print is that behind every sporting achievement is a cocktail of steroids and stimulants. Since the halcyon days of 2012 Farah’s PR machine has been on the back foot.

Typos, Dirty Minds & Other SFW Topics

Bad Pitch Blog

But we''ve all had a typo turn up in print, or land in someone''s mailbox at one point or another. UPDATE: BPB Editorial Board founding member, David Parmet , has brought it to our attention that Rachael Ray''s unfortunate cover is, in fact, a hoax. But read on, the rest is legit. We''ve written about typos in the past. I''ve even written about them in my nefarious other blog. They''re at the top of our industries point and laugh list. They are link-sharing porn.

Time isn’t on your side and resolving old disputes is never easy

Practical Law Construction

As Fraser J says near the start of his judgment: “The London Olympics in 2012 seem a long time ago, when one looks back eight years to how the world was then.” I’m not sure I do, and yet it is considered one of the highlights of the 2012 Games.

A 2-Minute Public Speaking Hack Using Body Language

Polaris

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. The source of this super simple idea is Amy Cuddy’s 2012 TED Talk entitled “Your body language shapes who you are.” A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet public speaking and media interview skills are essential for most executives and business owners.

8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors. In a 2012 study of medical research press releases, 25 percent were determined to be embellished. 2012). 2012). 2012).

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What PR pros should know about today's newsroom

PR Daily

However, there are a few traits and struggles that many print newsrooms share in common. Layoffs , for one, have become an occupational hazard in print journalism. According to data from the American Society of News Editors newsroom census , the number of photographers and videographers at newspapers was cut by 43 percent in 2012, compared to a reduction of 32 percent among reporters and writers. Just be sure to send a high-resolution file that's fit to print.

Investor Relations Study: Serve the Correct Owned-content on Your IR Website

Beyond PR

One detail that you will read in the full report ( You can order a printed copy here) – PowerPoint-based investor presentations are the top content hunted by Wall Street. Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors.

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Facebook responds to antitrust lawsuits, Time announces ‘pet of the year,’ and Pantone selects two colors for 2021

PR Daily

The Federal Trade Commission and 48 states filed two antitrust lawsuits on Wednesday against the social media platform, alleging that Facebook illegally squashed the competition with its purchases of Instagram (for $1 billion in 2012) and WhatsApp (for $19 billion in 2014).

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

Last summer, mobile shopping app Ibotta reached its $100 million milestone, meaning users had received $100 million in cash-back rewards since the app launched in 2012. Over the last year, the team has consistently placed print and broadcast stories in key local, consumer and top-tier outlets highlighting Ibotta’s mission to reward consumers just for making everyday purchases.

Why PR and publicity should be considered separately

PR Daily

In 2000 it was done largely via telephone and Rolodex and was called “getting publicity for your client” with print magazines and radio spots being the goal. PRSA’s latest definition of PR came in 2012: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility.

The common peril of ill-cited quotations

PR Daily

One-time White House Communications Director Anthony Scaramucci found his tweets under extra scrutiny during his limited stint in public office—and one tweet from 2012 stood out. Dance like no one is watching,” Scaramucci tweeted back in 2012. Oscar Wilde said many quotable things in and out of print; this is not one of them. You should double-check every Mark Twain quotation you use. That’s what Aristotle said, anyway.

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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content.

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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. In 2010, Michael Dubin used to work at Time Inc., doing improv comedy on the side. By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend.

Influencer marketing is a-changing — is your business ready for the next phase?

Doctor Spin

As the hippie web died in 2012 and got replaced by the money web , few influencers got around to making it work for themselves. Also, there are tons of specialised services that allow influencer to sell everything from merch to prints.

Influencer marketing is a-changing — is your business ready for the next stage?

Doctor Spin

As the hippie web died in 2012 and got replaced by the money web , few influencers got around to making it work for themselves. Also, there are tons of specialised services that allow influencer to sell everything from merch to prints.

Influencer marketing is a-changing — is your business ready for the next stage?

Doctor Spin

As the hippie web died in 2012 and got replaced by the money web , few influencers got around to making it work for themselves. Also, there are tons of specialised services that allow influencer to sell everything from merch to prints.

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

Last summer, mobile shopping app Ibotta reached its $100 million milestone, meaning users had received $100 million in cash-back rewards since the app launched in 2012. Over the last year, the team has consistently placed print and broadcast stories in key local, consumer and top-tier outlets highlighting Ibotta’s mission to reward consumers just for making everyday purchases.

The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

1 (Printed in Wikipedia, “Lorne M. and Rebecca Parker; Marjorie Suckow (May 2012). Retrieved 11 August 2012. By Dr. Thomas D. Phelan. Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I invite you to listen to our full discussion here , or on iTunes or Stitcher. The issue of emergency management as a profession has been discussed and debated for several years.

The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). She encourages everyone to have a print edition alongside Merriam Webster’s. #11 One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. If you’re younger than I am, you may not remember Tony.

2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

Sword and the Script

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. It’s a slow build, but when you look at a competitor and feel jealous because they have 100,000 subscribers on their list, it’s because they started in 2012 and kept at it. October is typically a time of year with special urgency for many in marketing.

The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. In 2012, she declined to elaborate , despite many calls for her to do so. Humans are strange beings. We know what we believe and we believe in what we know. Sometimes we ignore facts, and sometimes we change our minds.

Influencer marketing is a-changing — is your business ready for the next phase?

Doctor Spin

As the hippie web died in 2012 and got replaced by the money web , few influencers got around to making it work for themselves. Also, there are tons of specialised services that allow influencer to sell everything from merch to prints. Influencer marketing is evolving — but are you ready? As the number of approachable journalists seems to dwindle, the importance of influencer marketing has increased — especially over the last 3-4 years.

5 Amazing Facts You Must Know About Facebook Advertising

Cision

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). Organic reach has declined from 16 percent in 2012 to 2 percent.

J&J disputes investigation into asbestos in its baby powder

PR Daily

The company has denied the claims in print and in court as lawsuits pile up against the manufacturer. Louis, was a watershed, broadening J&J’s potential liability: The 22 plaintiffs were the first to succeed with a claim that asbestos-tainted Baby Powder and Shower to Shower talc, a longtime brand the company sold in 2012, caused ovarian cancer, which is much more common than mesothelioma.

The evolution of mainstream media and the need for every company to become a media company

Presspage

The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. How has the media landscape changed? What are some trends you’re seeing evolve over time?

How September 11 Impacted PR and Email Communications

wiredPRworks

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Producing a letter took time to write, print or copy and mail. 2012 Update. September 11, 2001 was a lot like today: sunny, warm, not a cloud in the sky and full of life.

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. Mary Meeker’s Internet Trends 2019 report is a monster. I’ve read all 300+ pages and summarised the stuff you need to know. I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it.