Understanding Paid, Owned and Earned Media
SEPTEMBER 26, 2012
Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. Guest post by Geoff Livingston. The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary.