The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Use these insights to craft your content strategy.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 It’s nothing short of the “cinemazation” of PR and marketing. Best Practices Featured Content Marketing video'

Video 120

Video Brand Branding Trends 120

Cision

DECEMBER 23, 2015

Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. Use the money you save on other aspects of your marketing, like social media ads or hiring a content marketing writer. Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ).

Employee 120

Employee Pitching Writing Content Marketing 120

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. While this holds some truth, it is just the tip of the iceberg for this generation. Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips.

Consumer 99

Consumer Social Media Education Advertising 99

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Polaris

DECEMBER 23, 2014

It was a public service campaign created in 2012 by Metro Trains in Melbourne, Australia to promote rail safety. Content Marketing' The crowd is delighted (although you could argue a trip to Canada at this time of year isn’t exactly the ideal gift). Deck the Halls with Dumb Ways to Die. Remember Dumb Ways to Die?

Video 117

Video Travel Content Marketing Groups 117

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. Content Marketing' That ignorance was a mistake.

SEO 100

SEO eBook Google Engineering 100

The Proactive Report

JULY 4, 2014

They know that to show every piece of branded content to every fan is the kiss of death. So yes, Facebook has once again tweaked their News Feed algorithm and your organic content is reaching fewer fans. In 2012 Facebook said content would reach, on average, 16% of fans. Much as we’d love them to do that.).

Facebook 226

Facebook Analytics Video Advertising 226

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy. B2B content will become more customized. Savvy content marketers have always written with specific audiences in mind.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. What Makes Online Content Viral? Journal Of Marketing Research (JMR) , 49 (2), 192-205.

Viral 120

Viral Journalism Advertising Advertising 120

Marketwired

FEBRUARY 26, 2016

And so is Penguin, Google’s back-link algorithm (combined in 2012). Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. You can tap into trending topics to determine the best times to share content.

Trends 105

Trends How To SEO Google 105

Cision

SEPTEMBER 20, 2017

PR professionals and marketers need to understand journalist’s motivations to use these platforms to be better resources, perhaps as well to use social media similarly to support their own content marketing efforts. Publishing Content.

Social Media 226

Social Media Media Journalism Study 226

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 137

Study Media Relations Media Measurement 137

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Organic reach has declined from 16 percent in 2012 to 2 percent.

Advertising 120

Advertising Advertising Facebook B2C 120

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

JULY 9, 2019

Personalized, actionable marketing recommendations in minutes. In 2012, we launched Marketing Score. This online assessment tool was designed to help organizations think critically about their marketing programs. The top rated Marketing Score sections were Business Cores (62.2%) and Marketing Cores (54.6%).

Marketing 66

Marketing Resources Technology Tools 66

5W PR

FEBRUARY 20, 2019

In a 2012 study by content marketing firm Skyword, it was revealed that stunning, and highly-visual photos, led to a 94 percent increase in total post views on social media. Pinterest : This network works best for businesses that thrive in specific niches, such as travel, food, beauty, health, and fashion. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 116

Strategy Crisis Marketing B2B 116

Presspage

APRIL 12, 2018

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. How does a digital newsroom differ from content marketing?

Company 111

Company Media Journalism Report 111

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. If you enjoyed this post, you might also like: Content Marketing: Don’t Make Home Improvements to Rental Property. His message? In the next five years, he said, Google+ will be Google. Photo credit: Pixabay.

Google 71

Google Privacy YouTube Data 71

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Ever since then I have made a conscious effort to look up and look around for inspiration. Be curious.

Reputation 48

Reputation Measurement Media Relations Agency 48

Cision

SEPTEMBER 15, 2015

According to Voltz, very rarely will a video go viral if people are simply content with the video. However, if you get people angry and afraid ( think Kony 2012 ) or happy and amazed, those are the feelings that get people to share your content and help your video go viral.

Viral 120

Viral Video YouTube Examples 120

Journalistics

FEBRUARY 2, 2016

I hand-picked the following posts because I believe they are among the best resources out there to help you create a content strategy – whether for your blog, or for all of your channels. Please let me know what you think of the suggestions.

Strategy 70

Strategy How To Resources Blogging 70

Sword and the Script

APRIL 10, 2018

That all came crashing down in 2012 and you should read this piece , by Danny Sullivan , the former editor-in-chief of Search Engine Land, if you want to understand why. Why Content Marketing and Public Relations Need Each Other. What is the value in that? If you are wondering, I don’t think there is very much.

Engineering 70

Engineering Content Marketing Analysis B2B 70

Communications Conversations

JULY 19, 2018

As someone who’s been in social media marketing your entire career so far, and someone who has worked his way up the social media ranks, what do you think of social media as a career path? What do you see as the biggest mistake most brands make when it comes to content marketing? That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Shift Communications

MARCH 10, 2015

May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Vice President, Marketing Technology. Content Marketing Facebook Marketing Social Media Technology'

Facebook 60

Facebook Advertising Advertising Technology 60

Cision

MAY 15, 2015

Mitt Romney attempted to use the same line in 2012 and fell short. When Ronald Reagan ran against Jimmy Carter in 1980, he used the now famous line “Are you better off now than you were four years ago?” to great success. What was the difference? Questions elicit an active response. When Reagan asked it, people thought back to a better time.

Communications 120

Communications Training Resources Google 120

Cision

SEPTEMBER 23, 2015

Kate Finley is the Founder and CEO of Belle Communications , a digital marketing and public relations agency specializing in PR, social media and content marketing for food, beverage, CPG, lifestyle, nonprofit and restaurant brands. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ).

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. .” Harold Burson.

Enterprise 44

Enterprise Financial Journalism Report 44

Waxing UnLyrical

OCTOBER 12, 2012

So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. Developing skills in areas such as video editing and content marketing is a huge asset. The world won’t come crashing down.

Social Media 100

Social Media Publicity Media Conference 100

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Sword and the Script

JANUARY 10, 2017

This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. Blogger was founded by Evan Williams, a one-time CEO of Twitter who later created Medium.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

OCTOBER 22, 2019

I suggest thinking about distributing existing content elsewhere. If you do this as part of an overall content marketing program, then the investment both supports lead generation AND growing your own audience and subscriber list. In my view, email newsletters are the original content marketing.

Marketing 65

Marketing Survey Study B2B 65

Shift Communications

AUGUST 17, 2015

This is the space of the hybrid car in 1999, the space of the Internet of Things in 2012, and the space around drones last year. This is the space of the first personal computers, when people didn’t even know what they were. What strategies and tactics fit well in an innovative environment?

Strategy 60

Strategy How To Resources Content Marketing 60

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. So for social platforms like Facebook, clicks are most important.".

Brand 48

Brand Branding Storytelling Healthcare 48

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. .” Harold Burson.

Enterprise 28

Enterprise Financial Journalism Report 28