Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or.

Picking up on #measurePR (May 2012)

Waxing UnLyrical

Here is your transcript of the May Day 2012 edition of #measurePR ; and. Here is your transcript of #measurePR on May 15, 2012 , when Rebecca Denison was our fabulous guest on the chat. We’ll pick up the chat again today; we’ll do a community chat, so bring your smarts! Which isn’t bad… Picking up on #measurePR (May 2012). Yes, I know your #measurePR recaps from last month are delayed.

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MeasurePR Enters 2012

Waxing UnLyrical

Last week we held the first #measurePR chat of 2012. So the chat was a community chat or, as I like to call them, a fireside chat. What did people not get to do in 2011 , measurement-related, that they’d like to do in 2012: @hopwood : Set firm, meaningful and motivational goals for our people to achieve “client delight” @SceneStealrEric : Providing clients with full-service, customized reporting based on their web data. MeasurePR Enters 2012.

Web 48

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. But once you start growing your community, you will find many benefits to your business, especially now that social media allows your customers to participate in your business directly on a personal level. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

What the #measurePR Community Thinks of 2012

Waxing UnLyrical

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr? What the #measurePR Community Thinks of 2012. Guest Posts Measurement MeasurePR Social Media #measurepr 2012 predictions jen zingsheim

On Youth, Age, and Community Service

Waxing UnLyrical

people will be participating in community service in Dr. King’s memory. And while it’s not an obvious way to do so, ensuring that we in the public relations profession are as accepting of “old” as of “young” is the greatest service we can do to our own community. On Youth, Age, and Community Service. Career Personal Public Relations Shonali Burke age community service martin luther king youth

Launching a SMAC!Down: Sock Monkeys Against Cancer

Waxing UnLyrical

Community Building Events Guest Posts Philanthropy jennifer windrum leslie lehrman lung cancer SMAC! Guest post by Jennifer Windrum. NoMo is the ringleader of “SMAC! Sock Monkeys Against Cancer”, a gang of monkeys that provides tangible support to those with cancer, reminding them no one fights it alone. Right now, NoMo is just a prototype. But, with your help, NoMo and his SMAC! buddy, Phoenix, can soon be in the hands of those with/impacted by cancer to help them SMAC!

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. So be available and make sure your community/Champions know that.

How to Make Facebook a Career Book

PR Job Coach

For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed. The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography.

When Life Happens

Waxing UnLyrical

Thank you for being my community, and for all that you have helped me with. Today’s been a big day for me. Because, as you read this, I will have packed up my stuff from MSL Washington DC , and getting ready to have a farewell refreshment with my colleagues, some of whom have become dear friends. You see, today was my last day at MSL, and effective immediately, I return to my independent strategic communication practice. Shonali Burke Consulting, Inc. , is back in business, folks!

From #HungertoHope on World Food Day

Waxing UnLyrical

You can also find WHR 2012 on Facebook and on WHR 2012 on Flickr , so you can draw on those resources to share the campaign with your community and urge them to help out. As public relations professionals, there are a lot of different kinds of things we have to do, and not all of them are fun.

The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Community Building Guest Posts Marketing Social Media christopher wallace crowdfunding kickstarter online fundraisingGuest post by Christopher Wallace. Let’s go back in time five years to 2007. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist. Unfortunately, you’re a relatively broke hobby designer working a 9 to 5 IT job. How do you proceed?

Startup Weekend (India): Social Entrepreneurship in Action

Waxing UnLyrical

Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. When one of my friends introduced me to this community, I thought it would be a great event to participate in, while also getting to meet new people and entrepreneurs-to-be. So what did you do last weekend? Partied? Slept all day? Relaxed? Took the kids & wife to the Mall?

Managing Negative Comments in Social Media

Waxing UnLyrical

If you work as a social media manager or online community manager you see these all the time … negative comments. If the comment is from a turd, your community will see them for what they are, and they will lose their credibility. Guest Posts Social Media community building engagement managing negative comments yvette pistorioGuest post by Yvette Pistorio. When you see them you try at first to plan how to respond, but sometimes have a strong urge to react.

Blogging Upstream

Waxing UnLyrical

Does my audience want entertainment, or community, or both? Tootzypop will soon announce some exciting community functions, and we’ll being to explore the balance between a focus on the core brand proposition and the relatively unsupervised musings of the crowd. Guest post by Marcia Zellers. Some of us follow the current; some of us prefer to swim upstream.

Got Kred? When Andrew Grill Visited #measurePR

Waxing UnLyrical

Andrew Grill (@AndrewGrill) September 18, 2012. On how/why Kred is different from other social scoring tools: A3: In a tweet @ kred is different as it is real-time/has a dual-score/ is community focused/with complete transparency #measurePR. Andrew Grill (@AndrewGrill) September 18, 2012. Julia Angelen Zunich (@JulesZunichPR) September 18, 2012. So you know how Jennifer Zingsheim periodically (ok, pretty regularly!) guest hosts #measurePR?

YouTube, Rhetoric, Yusuf Al Khattab and Me

Waxing UnLyrical

A secular Jew pinpointed to join a Muslim dating community doesn’t make an incredible amount of sense. I love language. Using words, reading books, giving and hearing speeches, creating messages to help people get the point across… all are not just my job, but my actual favorite way to pass time. Image: Vectorportal via Flickr, CC 2.0. At night, I watch YouTube. You know, much like the rest of the Internet-using world does. But instead of watching Gangham Style, I watch speeches.

The Space Between

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I had a marathon “start getting caught up on WUL” session yesterday (in fact, I’m typing this at 3:30 am today , though you won’t read it for a few hours more). You know the drill, if you publish a blog (especially one with multiple contributors), tweak this, clean up that, etcetera etcetera.

Better Late Than Never: Oct. 16 #measurePR transcript

Waxing UnLyrical

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! 16, 2012. 11 for the last chat of 2012. Editor’s note: I had to laugh when I read Jen Zingsheim’s qualifier at the start of this post. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place!

Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. For my community, Facebook is a supporter of the brand, but Linkedin is a driver of business and leads, because that is where our target market is interacting the most.

Do You Know a Hero With a Heart?

Waxing UnLyrical

29, closing at midnight EST; Public voting: finalists will appear on the CTK Facebook Page for public voting during April, and the winners will be announced on May 1, 2012. Events Philanthropy Shonali Burke awards community service ctk foundation heroes with a heart nonprofitsAre you up for helping a non-profit volunteer win a $5,000 award? If yes, read on.

Using Social Media For Sustainability: WiserEarth Does It, And Well

Waxing UnLyrical

But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. Operating for over five years, this online community is called Wiser , also known as WiserEarth or WE. The Wiser community has been using online as well as offline platforms incredibly well.

Why Measuring the Networked Nonprofit is a Must-Read

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Lowcountry and the Real Time Social Dining Experience

Waxing UnLyrical

Since making the journey from Australia to New York, I continue to be blown away by the use of social media communication by brands and businesses, and the hyper-connected nature of their communities. But it’s something that small and large businesses alike are allocating resources to as they seek to take advantage of this opportunity to service their community in an ongoing fashion through these channels.

Using Social Media to Make People Feel Special

Waxing UnLyrical

As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. A social media lesson from hibachi. The other evening, my husband and I tried a new Japanese restaurant that’s opened in our ‘hood. It bills itself as “hibachi steakhouse and sushi.”

How 9/11 Changed My Life Forever

Waxing UnLyrical

Since we lived in a “bedroom community” of the City by the Bay, we had to get up and get ready to leave our home at an unearthly hour to make it into work at a “regular” time (both my husband and I worked in/near downtown San Francisco). As I said before, we lived in a bedroom community of San Francisco, and by all accounts, our neighborhood was a “nice” one, and we had the yard and neighbors to prove it.

#HAPPO Chat Alert: Tips for Starting Your New Job on the Right Foot

Waxing UnLyrical

I’ve always found chats fun, and Arik and Valerie have built a terrific community around HAPPO. So you got the job … now what? This is something we all have to deal with, or have dealt with, at some point. It’s exciting to start a new job, but you want to make sure you start off right, don’t you? After all, so often how you start is a precursor for how your career will go.

5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

For a nonprofit organization, for example, it might be to increase members of an online community… because those are the people it can start trying to convert into members/donors. Last week I was in Orlando, Fla., speaking to the PRSA chapter on measurement. No, I didn’t go to Disney World, but I did have a terrific time.

An Apology, A Wish and An Adventure

Waxing UnLyrical

I am so grateful for my guest bloggers , those that are in it for the long haul, as well as those that come and go… and I am so grateful for all of you – the community that has gathered around what started out on the wing of a prayer (if that!). The apology. I haven’t been here much lately. And I’m sorry. I truly am. To back up… you know I started a new job a while back, etc. And you have been really patient with me as I’ve been figuring out my new life.

Pedal-powered Storytelling

Waxing UnLyrical

Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week. You can see some of the great efforts and content shared by the community here. While Rapha normally invests in the production of stylish content to tell its story, this initiative was an invitation to get outside, enjoy riding your bike, and share the journey with the community.

Optimize: a Discussion with Lee Odden [Video]

Waxing UnLyrical

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time.

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Why Gamifying Giving is the New Thing

Waxing UnLyrical

For many people who engage in doing good in their communities, it’s almost like doing household chores. Gamifying giving is changing the way we serve our public communities. Ifdy Perez is the community manager at Razoo , an online fundraising platform, to help create a community for nonprofits and individuals wanting to make a difference in the world. Guest post by Ifdy Perez.

Flash Mobs Go Social in India

Waxing UnLyrical

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need.

Home for the Holidays

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Tomorrow, I’m going “home” for Christmas. To India. It’s bound to be emotional. I haven’t been home for Christmas in over 10 years, and I suspect while much has changed, much has probably remained the same. Image: arindam.ttb via Flickr, CC 2.0. It will be a reunion for my family, since all of us siblings will be home at the same time.

The International: Taking Social Media Overseas

Waxing UnLyrical

Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. Melissa Woodson is the community manager for @WashULaw, a premier program for foreign attorneys to earn their LLM Online in U.S. Guest post by Melissa Woodson. I don’t know if you’ve heard or not, but the world wide web — you know, that Internet thing people keep talking about — actually is world wide.

Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

Merry Christmas!

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Image: aussiegall via Flickr, CC 2.0. Merry Christmas! is a post from: Waxing UnLyrical. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is Principal and Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

Do Your Career a Favor, Be Replaceable

Waxing UnLyrical

In addition to developing strategy for the institution she co-ordinates an informal learning collective comprised of members of the U of R community who have a shared interest in social media. Last February I wrote a post about Taking Time Off When You Work In Social Media and recently reaped the rewards of putting that advice into action. I had two challenges: Finding someone capable of doing the work.

To Happy Hour or Not to Happy Hour: That is the Question

Waxing UnLyrical

Business Career Communication Guest Posts Matt LaCasse Networking community building customer service influenceTwitter rabbit holes can easily claim 20 minutes of my day. I click on one interesting link someone tweets out, and the next thing I know I’m on the HR blog at Ragan.com ranting in my office. I came across this post the other day. The basic premise of the article is that it is a bad idea for managers to attend a non-work-related happy hour with their subordinates.

Reviving the Customer Experience – One Food Truck at a Time: Part 2

Waxing UnLyrical

Lesson: Social media allows you to connect and communicate with a large audience of people, but it also allows you to build a community and give your customers a more intimate experience. I know, I know, the anticipation was killing you. Well it’s the day you’ve all been waiting for, the second part of my interview with entrepreneur and food trucker extraordinaire, Jeff Kelley ! (If