PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Looking to the past.

System 187

System Public Affairs Employee Nonprofit 187

Deirdre Breakenridge

SEPTEMBER 21, 2015

Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). … Read more.

Publicity 150

Publicity Corporate Tools Agency 150

Cision

JUNE 7, 2017

In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” She is also a sought-after Keynote speaker and corporate trainer. This allows you to use their success and following and expose yourself to a much larger audience. It’s a game-changer!

Google 319

Google Reputation How To Television 319

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. While this holds some truth, it is just the tip of the iceberg for this generation.

Consumer 95

Consumer Social Media Education Advertising 95

Polaris

NOVEMBER 20, 2014

In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. This year’s event was Saturday, October 11th.

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

MAY 26, 2017

To that point, like any corporate messaging (products, PR, IR) you need to target your earned media (earnings and news release) where your audience (investors) will easily receive it. Since 2012, the study has evolved. It’s where they receive their data and breaking news. Don’t make them hunt and click.

Infographics 120

Infographics Comparison Retail Study 120

Deirdre Breakenridge

NOVEMBER 11, 2015

Hw founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies).

Creativity 0

Creativity Community Storytelling Agency 0

Communications Conversations

MARCH 7, 2017

What’s more the fact that “people like me” ARE trusted is pretty good news for corporate communicators. Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? But, let’s be honest–that’s been a long time coming.

Financial 80

Financial Employee Corporate Education 80

Deirdre Breakenridge

MAY 14, 2015

As a veteran of both corporate and agency environments, I know a few things to be true. And put yourself in the corporate hiring manager’s position – when agencies told me they knew my business, I laughed at them. that I’d like to chuck out the window. They do us a disservice as professional communicators, in my opinion.

Industry 150

Industry B2B Corporate Agency 150

Landis PR

DECEMBER 12, 2022

since 2012 and accounts for 18% of all assets in the wealth industry. Non-financial reporting is important for listed and non-listed companies worldwide. Here are three reasons why sustainable development matters to a business: The growth of sustainable investing has risen 107.4% In the U.S., it is even higher at 33%.

Financial 52

Financial Government Storytelling System 52

Sword and the Script

AUGUST 18, 2020

LinkedIn acquired SlideShare in 2012. Corporate constraints. Ethical PR folks try to present the truth but sometimes are constrained by corporate edicts.” I think we’re still stuck in a place where too many corporations stick to their Talking Points, even when the facts contradict them. Depends on their training.

Ethics 99

Ethics Communications Survey Public Affairs 99

Deirdre Breakenridge

JULY 3, 2015

Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

PRSay

AUGUST 9, 2019

Then in 2012 they took the company public and revenue actually mattered. And found that some of the very features that make it so popular among young people also make it difficult to use for sharing corporate messages. And Facebook actually showed them your posts! They can be great tools that contribute to great outcomes.

Strategy 115

Strategy Newspapers Facebook Google 115

Cision

DECEMBER 23, 2015

Knowing how to write a press release means you’ve amped up your corporate communication skills, which is useful in everything from writing emails to clients to sales presentations. Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ). Your resume just got filled out with even more marketable skills.

Employee 120

Employee Pitching Writing Content Marketing 120

Melissa Agnes

AUGUST 14, 2014

For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook. For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Deirdre Breakenridge

FEBRUARY 23, 2015

Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 116

Communications Case Study Training Reputation 116

Cision

MAY 30, 2017

The staff’s action was in response to a July 2012 post on Mr. Hastings’ Facebook page, stating that in June 2012 monthly viewing of Netflix had exceeded a billion hours for the first time ever. What is Material Information? RegFD only prohibits the selective disclosure of material information.

Social Media 120

Social Media Media Facebook Analysis 120

Solo PR Pro

APRIL 27, 2021

In my corporate career I spent a few years in sales before moving into marketing, and learned valuable lessons that have helped me in every facet of my career. This post was originally published on September 18, 2012 and has been updated for 2021. One of the most important things I learned is how (and why!)

How To 110

How To Internal International Pitching 110

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. For Deutsch and his team, this “strategic approach” included growing their owned media channels through 2012’s Coca-Cola Journey rebrand.

Social Media 97

Social Media Conference Media Corporate 97

The Proactive Report

DECEMBER 16, 2014

Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. We’ve been doing this forever.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. They leveraged Donald on various platforms , and highlighted his record of safe, well-run operations and innovative business strategies.

Crisis 120

Crisis Brand Branding Crisis Communications 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It lobbied hard to require schools to stock EpiPens, which looks suspect after reports that Bresch’s mother, as head of the National Association of State Boards of Education in 2012, led an effort to mandate that schools carry the product. The learning for communicators is a simple one: public perception counts. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Mark My Words

MARCH 29, 2021

The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”. The Telegraph Jobs appear to be like buses for Prince Harry. billion. “The

Corporate 60

Corporate Interviews Community Newspapers 60

Communications Conversations

NOVEMBER 9, 2018

A few brands were leading the way (Target, at the time, was the example I liked to use), but most were still playing by 2012 rules (volume > quality) and posting 20-30 times a month on Facebook. People-power that was obtained after years of trying to convince corporate bosses that we needed all these people to create social content.

Facebook 74

Facebook Brand Branding Social Media 74

Cision

MARCH 1, 2016

” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Referenced in this post: 2012. Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” If you’re really experiencing a crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

Interviews 105

Interviews Ethics Government Internal 105

Beyond PR

OCTOBER 28, 2016

One important caveat: Most IR websites cannot be built with responsive design if your main corporate site is not responsive. Generally, IR websites are constructed using the corporate site’s look-and-feel, or to use webspeak, using the corporate website’s cascading style sheet (CSS). About the study.

Mobile 40

Mobile Study Construction Retail 40

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward.

Survey 60

Survey Blogging Corporate Analytics 60

Beyond PR

MAY 26, 2017

To that point, like any corporate messaging (products, PR, IR) you need to target your earned media (earnings and news release) where your audience (investors) will easily receive it. Since 2012, the study has evolved. It’s where they receive their data and breaking news. Don’t make them hunt and click.

Comparison 49

Comparison Retail Study Tools 49

ISEBOX

JANUARY 8, 2016

Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. Reason 3: Efficiency and Organization – “Sarah, do you have that press release from 2012 handy?” But publishing our content, for most communications professionals, is still a fragmented process.

Media 79

Media Analytics Technology Corporate 79

Waxing UnLyrical

JULY 31, 2012

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. Ancita Satija has a Master’s degree in Public Relations & Corporate Communications from the Xavier Institute of Communications. EARTHQUAKEEEEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! NOW, it means reaching out to TWEET first. Dushyant K.

Social Media 80

Social Media Media Fashion Twitter 80

Solo PR Pro

FEBRUARY 25, 2021

From media relations and corporate communications to social media strategy, she has a passion for crafting messages. Maren has served as a board member of the Public Relations Society of America’s (PRSA) San Antonio Chapter since 2012 and is immediate past president for 2021. You just have to make sure it’s the right fit.

Agency 76

Agency Creativity Media Relations Nonprofit 76

MaccaPR

JULY 2, 2014

This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages. According to that same PRSA Wikipedia survey, 60 percent of corporate and agency PR professionals saw factual errors in their Wikipedia pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Practical Law Construction

OCTOBER 6, 2021

This was the issue in Pakistan International Airline Corporation (Respondent) v Times Travel (UK) Ltd (Appellant). Pakistan International Airline Corporation (PIAC) was at the relevant time the only airline operating between the UK and Pakistan. In 2011, Times Travel started claims against PIAC for unpaid commissions of over £1.2m.

Construction 52

Construction Travel Airlines Automotive 52

Waxing UnLyrical

APRIL 19, 2013

Last year, Gujarat Chief Minister, Narendra Modi, was the first Indian public figure to use Hangout to reach out to his audience (August 2012). Perhaps this is one area in which India’s corporate citizens could take lessons from the government, instead of the other way around. But that’s not all.

Google 95

Google Government Television YouTube 95