Public Relations: It’s Called A ‘Profession’ For A Reason

Waxing UnLyrical

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. I’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”. That is, until she found out that she was expected to actually do something besides sit at her desk or go to parties. To quote my hero, Homer Simpson, “D-Oh!”. Those of us who now work or have worked in the public relat.

Good Customer Service Starts at Your Front Door

Waxing UnLyrical

To close with a personal but, I believe, pertinent personal story: Years ago, we moved to Hawaii as a result of a layoff (mine) and a corporate bankruptcy (Margaret’s employer). Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

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Public Relations. It’s Still About The People

Waxing UnLyrical

six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Startup Weekend (India): Social Entrepreneurship in Action

Waxing UnLyrical

These ideas, if liked by the panelists which include angel investors, venture capitalists and their ilk from across corporates, support the young pool of talent and handhold them to reach their ultimate goal. Ancita Satija has a Master’s degree in Public Relations & Corporate Communications from the Xavier Institute of Communications. So what did you do last weekend? Partied? Slept all day? Relaxed? Took the kids & wife to the Mall?

Launching a SMAC!Down: Sock Monkeys Against Cancer

Waxing UnLyrical

Corporate Giving. corporate funds to the following: National Coalition of Oncology Nurse Navigators : Professional organization that supports oncology nurse navigators assist patients and families to receive essential support services that help ease the burdens during cancer treatment. Guest post by Jennifer Windrum. NoMo is the ringleader of “SMAC!

Understanding Paid, Owned and Earned Media

Waxing UnLyrical

When a customer sees and hopefully interacts with a brand, they rarely distinguish between ads, owned and even some forms of earned media, assuming corporate messaging, etc. Guest post by Geoff Livingston. The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media.

PR and Change… On the Edge of Tomorrow

Waxing UnLyrical

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. I’m sure this will come as a ginormous surprise for all of you…. I love what I do for a living. For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. Sometimes I say, “Been there; done that.” But that’s not true. The “that” that I did has changed and continues to change dramatically.

Public Relations: Art or Science?

Waxing UnLyrical

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. I have to start with the caveat that this title is not original. I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. For one hour, dozens of folks from around the world weighed in with their thoughts and perceptions.

Perception, Reality, and Public Relations

Waxing UnLyrical

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. I’ve also been “gently” encouraged to “ease up on your expectations, Kirk” by any number of professional colleagues…as well as students.

The Space Between

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I had a marathon “start getting caught up on WUL” session yesterday (in fact, I’m typing this at 3:30 am today , though you won’t read it for a few hours more). You know the drill, if you publish a blog (especially one with multiple contributors), tweak this, clean up that, etcetera etcetera.

How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

Ancita Satija has a Master’s degree in Public Relations & Corporate Communications from the Xavier Institute of Communications. Finally! I have a new car! It took me just 24 hours to gather advice from my friends and family and decide which car to buy (unlike how my dad used to endlessly agonize over the same decision). Social tools have helped break down barriers between people, and information sharing has become far easier and quicker.

Why Measuring the Networked Nonprofit is a Must-Read

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

How Social Media Makes The World A Better Place

Waxing UnLyrical

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. Ancita Satija has a Master’s degree in Public Relations & Corporate Communications from the Xavier Institute of Communications. I’ll start this post with a question for all my readers…. Would you agree that social media is faster than seismic waves? Think about the last major earthquake – didn’t a lot of us reading this post tweet the moment we felt the earthquake?

Using Social Media to Make People Feel Special

Waxing UnLyrical

They forget they’re run by people, so they try to behave online the way they think “corporate” entities should, which is usually to be excruciatingly boring, so that no one wants to engage with them (or worse, they’ll behave like spammers ); b. A social media lesson from hibachi. The other evening, my husband and I tried a new Japanese restaurant that’s opened in our ‘hood. It bills itself as “hibachi steakhouse and sushi.”

Using Social Media For Sustainability: WiserEarth Does It, And Well

Waxing UnLyrical

Well these were some questions that popped up in everyone’s mind, and I still remember meeting people from corporate execs, to college-goers, to entrepreneurs, all of whom joined in the discussion. Ancita Satija has a Master’s degree in Public Relations & Corporate Communications from the Xavier Institute of Communications. The social network, as most of us think of it, is nothing more than the likes of Facebook or Orkut, among others.

Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. “Curiosity is one of the permanent and certain characteristics of a vigorous mind”. Samuel Johnson, “The Rambler” (March 12, 1751). Looking back on my somewhat checkered past, I see that I’ve always been your basic “ Curious George.”.

Optimize: a Discussion with Lee Odden [Video]

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. And time is the most precious thing we have.

Video 66

Flash Mobs Go Social in India

Waxing UnLyrical

Ancita Satija has a Masters degree in Public Relations & Corporate Communications from the Xavier Institute of Communications,one of India’s best school for communications & media studies. What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need.

Why Facebook Timeline Ads Suck

Waxing UnLyrical

Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. Brian Meeks used to make his living in the virtual world of Second Life, where he built spaces for corporate clients under the name Ecocandle Riel. Guest post by Brian Meeks. I was going to write a post on Pinterest, which has piqued my interest.

Home for the Holidays

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Tomorrow, I’m going “home” for Christmas. To India. It’s bound to be emotional. I haven’t been home for Christmas in over 10 years, and I suspect while much has changed, much has probably remained the same. Image: arindam.ttb via Flickr, CC 2.0. It will be a reunion for my family, since all of us siblings will be home at the same time.

On Thought Leadership in Public Relations

Waxing UnLyrical

Craig Pearce is an experienced corporate communication practitioner, who recently released a free white paper, “ The Holy Trinity of Public Relations ,” of which this post is an excerpt. Guest post by Craig Pearce. Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms.

Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

It can’t do that as a public corporation. Facebook stock is not doing very well. Lots of reasons for that, put forward by people much smarterthan I, which you can easily read about via a Google search. Some are even beginning to question whether Mark Zuckerberg can continue as the leader of Facebook (somewhere, the Winklevoss twins are howling with laughter).

The Intern and the Executive Coach, Part II: Criminal

Waxing UnLyrical

You see, apparently it’s all because we don’t take our “corporate uniform” seriously. The mistake is that they don’t view the clothes they wear to work as their corporate uniform. I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. You do, don’t you? In case you don’t, it was.

Merry Christmas!

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Image: aussiegall via Flickr, CC 2.0. Merry Christmas! is a post from: Waxing UnLyrical. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is Principal and Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

Brave New World

Waxing UnLyrical

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. One of the great joys in my current life as a communication professor at both Curry College (undergrad full-time) and Regis College (grad part-time) is being able to participate in the colleges’ commencement ceremonies.

Public Relations: A Defining Moment for the Profession

Waxing UnLyrical

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. The Public Relations Society of America has spent the past few months collaborating with other PR associations around the globe on a redefinition of the term “public relations.”. This is a task that has been championed since the late 1970s when Edward L.

“Your Cheatin’ Heart”: Why Transparency Should Matter

Waxing UnLyrical

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. What set me off recently was an article in the Boston Globe about the Super PACs and their impact/effect on the voting public. Note: The Globe chose not to print my letter, but I’m not giving up!).

What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities.

Local 57

Are You Using Social Media to Talk to Yourself?

Waxing UnLyrical

Sure, I jazzed things up by following people from different sectors (Higher Ed, corporate, not for profit). Of all the people you follow on Twitter what percentage have interests or values different than your own? A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools.

A Search for Identity … Whither Public Relations?

Waxing UnLyrical

Corporate social responsibility must become part of the organizational DNA, led by the public relations professional who inherently understands public awareness, public perception, and public opinion. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. Guest post by Kirk Hazlett, APR, Fellow PRSA.

Passion, People, and Professionalism

Waxing UnLyrical

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. I had an amazing experience recently while in Dallas for a PRSA Board of Directors meeting. The good folks at advertising agency The Richards Group generously provided space for us to gather, and, as part of the deal, we had an opportunity to witness what in my opinion is a true “all-about-people” story. What happened, you ask?

When the Bull Barged in on a Lazy Tuesday Afternoon

Waxing UnLyrical

Ancita Satija has a Masters degree in Public Relations & Corporate Communications from the Xavier Institute of Communications,one of India’s best school for communications & media studies. It was a lazy Tuesday afternoon. Everyone was swamped with work, staring at their laptop screens, and all of a sudden I heard, “Do you want a can, Ma’am?”. Red Bull ! It really #givesyouwings. And that’s what it did to me the very moment I saw a Red Bull on my workstation.

Social Voting? It's Madness (All Year Round).

Bad Pitch Blog

It claims it''s designed to spotlight the best corporate social media programs in the cities the media brand serves. Earlier this week, an ad rep for a media brand came to us with a sponsorship package that revolves around social voting. Social Madness riffs off college basketball''s bracket-style competition, its calendar-inspired moniker and it marries them with a social voting program. We''ve documented our issue with social voting in the past.

Web 45

Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. ” Still, corporations remained leery of the concept, leaving blogging to those wacky guys in marketing to write about new vegan dishes in the company cafeteria. My “favorite” was the USA Today story in 2012 which claimed companies were replacing their blogs with Facebook.

Google 108

Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

LinkedIn acquired SlideShare in 2012. Corporate constraints. Ethical PR folks try to present the truth but sometimes are constrained by corporate edicts.” PR corporate communications JOTW PR ethics PR surveysDo PR professionals present accurate and truthful information?

What is PR? A definition for 2015

Stuart Bruce

” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion. In this role of corporate counsel there is also a benefit in being close to, but not on the board, as that enables the PR counsellor to be more neutral as they aren’t the decision maker. Historically much of that has been media relations and owned media such as corporate newsletters or video and today is frequently becoming social and digital. What is public relations?

Ethics 130

PR using owned media for modernised crisis communications rebuttal

Stuart Bruce

Jay Carney, Amazon’s Senior Vice President for Corporate Affairs, used a self-published article on Medium to rebut a critical New York Times article and attack its credibility. In Walmart’s case its then VP of Corporate Communications, David Tovar, used the Walmart Today blog to publish the New York Times opinion editorial with all of the inaccuracies blatantly marked with sarcastic comments in red pen. corporate communications Crisis Communications public relations

Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of you

Communications Conversations

What’s more the fact that “people like me” ARE trusted is pretty good news for corporate communicators. Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? So the media is trusted by fewer people than anytime in recorded history, apparently (actually, it’s only down three percentage points since 2012, so let’s not get nuts here). Corporate Blogging Corporate Communications

PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Six articles on this subject can now be found online, between 8 and 15 November 2012, although three are not available to view.”

Ethics 114

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward. To be clear I find the best length for a blog post – especially a corporate blog – is simply whatever it takes to clearly articulate an idea.