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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195
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Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. Longtime readers know that I like to call out misperceptions about PR, hence the name of this blog. As I wrote back in 2011, the lines can be fuzzy, and each one of us (as well as our employer) needs to decide what’s fair game.

Ethics 136
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The Silicon Valley Watcher to publish on PressPage

Presspage

He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In 2006, Foremski published one of his most unforgettable blogs titled Die! As of today, the Silicon Valley Watcher blog is driven by PressPage's newsroom platform. Press release! Press release!

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How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit

ReimaginePR

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. Snapchat was initially released in 2011, but it didn’t gain much traction until recently. Remember, all of these social media sites were foreign territory for everyone when they first launched. Click Here.

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AirPR Raises $8 Million Series C Financing – Bolsters Platform With the Release of Author Intelligence™ Solution

Onclusive

In addition to industry-leading technology and data products, what I am most excited about is the breadth of talent and experience which we are bringing to bear to this opportunity”, said Dan Beltramo, CEO of AirPR. “We The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150
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Meet the Media: Rebecca Lindland, Automotive Industry Analyst & Freelance Writer

Bianchi Biz Blog

I’ve just started a blog, “Reflections” on the site, providing me a place to share my musings. I was an occasional contributor to Forbes from 2011-2019 and have written for N.Y. My analyst career stretches back to 1999, but my first foray into writing stories was as a Forbes contributor in 2011. Daily News and J.D.