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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. In an interview with PRWeek, the company likened it to a CRM for PR. The concept of CRM for PR isn’t new. The announcement seemed to me more of a vision statement than a technology product release.

Publicity 149
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Can You Measure PR?

5W PR

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. In terms of the free market, countless billions of dollars are spent on TV, internet and print advertising each year.

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W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind.

Meeting 68
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W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind.

Meeting 60
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#PR Expanded [Guest Post]: Drawn To The Spotlight, Part 1

Deirdre Breakenridge

I launched my group in May 2010, and with the help of my members we have grown the group into a vibrant and engaged community. In the pre-Internet era, audiences were restricted to a few sources of content — TV, radio, and print — and only a select group of people who were chosen to be heard. My answer was, “No.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

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4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. One of my favorite examples is John Deere, which started a print magazine called The Furrow 124 years ago.