News publishers playing catch-up with Gen Z audiences
Wadds Inc.
FEBRUARY 22, 2024
Rebecca investigated the news media habits and preferences of Generation Z (born 1997-2010) in the UK. Younger audiences are less likely to pay for news subscriptions, threatening the funding of quality journalism. The work was funded and published by the CIPR Research Fund. Monetising content remains a challenge.
Let's personalize your content