Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

Facebook 62

Facebook Twitter Skype Measurement 62

The Hoyt Organization

NOVEMBER 16, 2023

This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. Earlier, the Principles favored measuring outcomes over outputs.

Publicity 94

Publicity Measurement Privacy Guidelines 94

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery.

Comparison 296

Comparison Advertising Advertising Reputation 296

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. In other words, the ads were often informative or entertaining – and that’s why it worked.

Reddit 176

Reddit Software B2B Technology 176

Mindful Marketing

SEPTEMBER 17, 2015

Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.” Did you know that the first ever conference on measuring public relations effectiveness was held in October, 1977? Don’t Just Measure; Analyze.

Measurement 50

Measurement Analytics Analysis Conference 50

Stephen Waddington

JANUARY 10, 2019

A study of floods in Australia from March 2010 to February 2011 identified how public health information is shared in a crisis. These include manual keyword analysis and coding, and sentiment analysis. There’s strong analysis to suggest that Twitter data can be used to predict the outbreak and spread of disease.

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Twitter Publicity Measurement Healthcare 68

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

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Measurement Social Media Tourism Twitter 60

Stuart Bruce

MAY 19, 2017

This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency). It was 2010 and AVEs were even worth mentioning. CIPR measurement group.

Measurement 60

Measurement Groups Guidelines Education 60

Cision

MAY 26, 2017

However, with the evolution of PR, we’ve been able to incorporate more measurable tactics. To put it plainly, analytics produce tangible, measurable results. In an industry where we are constantly having to prove our worth, measurable results show our value.

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Analytics Measurement Pitching Travel 227

Stephen Waddington

JUNE 12, 2018

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. AMEC’s data showed that globally around 80% of measurement programmes contained an AVE as a metric.

Measurement 75

Measurement Government Education Conference 75

Stephen Waddington

MAY 23, 2017

According to AMEC use of AVEs has fallen from 80% in 2010, to 18% this year. AMEC has spent a decade campaigning on the issue and has made significant strides in shifting practice to robust measurement standards but there’s still some way to go. Almost half of these were at the client’s request. Thanks for stopping by.

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Measurement Education Data Survey 110

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

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Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Deirdre Breakenridge

MAY 1, 2017

Since the conception of SocialLIVE, our network of followers clients and “fans” has expanded and we regularly and consistently measure who we are reaching and the rate of engagement on our videos. In 2010, Courtney met her now business partner, Stephanie Abrams Cartin who shared the same insight and vision of a future in the field.

Video 283

Video Facebook Social Media Creativity 283

Communications Conversations

JANUARY 8, 2016

To level set, think back to 2010 for a second. At least not nearly as frequently as they did in 2010. So, where RTs and replies were common back in 2010, “likes” (previously Favorites) have become one of the more common social signals on Twitter. . People were actually talking on Twitter. Going back and forth.

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Twitter Customer Service Measurement Brand 60

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? Value comes from more coverage and measurable results. About half of all PR pros say sourcing more coverage (49%) and producing measurable results (49%) are ways they can increase value within their organization.”. 47% said “in-person company/team meetings.”. Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Katie Paine's Measurement Blog

FEBRUARY 25, 2016

Here’s a throwback to a blog post about impressions that I wrote back on September 30, 2010…It’s interesting to see what has and has not changed… The highlight of my week was Joseph Thornley’s excellent Third Tuesday Measurement Matters.

Measurement 40

Measurement Blogging 40

Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Buying a publication can be a faster path to developing an audience than building one organically. Case in point?

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SEO Content Marketing Marketing Software 132

Waxing UnLyrical

FEBRUARY 7, 2014

Back in 2010, Ms. Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. AVES is quantitative based and does not measure the quality of content. Whodathunkit?! Katie Paine was our very first guest. Happy birthday to us!

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Measurement Media Training Google Resources 89

Ishmael's Corner

SEPTEMBER 28, 2014

I figured since Clifford Krauss’s clumsy attempt on behalf of The New York Times to dig up sources for the Toyota recall back in 2010, journalists would be more comfortable with the medium. This has less to do with the actual business storytelling and more about how The Man measures journalists.

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Pitching Survey Storytelling Newspapers 146

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. PR Measurement – What to Measure. Happy Monday! Here you go. measurePR chat with Jay Baer.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. Click here to try reconnecting the live stream. |

Tourism 58

Tourism Measurement Blogging Writing 58

PR Conversations

NOVEMBER 22, 2023

But, but, but… a post by Philip Kitchen on PRC in 2010 shared research showing PR departments were ‘now staffed mainly by young, well-informed technologically sophisticated professionals’. Long-established reputations were at risk from online activism (commonly termed clicktivism) and technological advancements.

Education 52

Education Reputation Leadership Technology 52

Shift Communications

MAY 11, 2017

Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010. Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer.

Advertising 97

Advertising Advertising Facebook Social Media 97

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. He “held the same position at Falcon.io, a company he founded in 2010. If you enjoyed this post, you might also like: PR measurement. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Doctor Spin

JANUARY 16, 2024

“The study of relationships within public relations has become increasingly important, with the Grunigs identifying testable variables to measure the quality of organizational relationships.” Public relations excellence 2010. Public relations excellence 2010. Source: Journal of Professional Communication 9 Grunig, J.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here.

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Google SEO Engineering Measurement 109

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. shouldn’t they always have been?

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Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Comment as Show More Trackbacks Tweets that mention 10 Reasons to Attend IABC/DC Metros Silver Inkwell Awards Gala | Waxing UnLyrical -- Topsy.com says: October 20, 2010 at 12:50 pm [.] Sign out Leave your comment here.

Measurement 72

Measurement Tourism Blogging Writing 72

Sword and the Script

NOVEMBER 11, 2017

If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. 3) Marketing assumption: influencers can be purchased .

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Study Marketing B2B Apparel 64

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

NewsWhip

JULY 21, 2020

Measuring the flight to quality. The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication.

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System Facebook Twitter Software 78

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 79

Measurement Tourism Blogging Resources 79

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Erica Holt says: October 19, 2010 at 10:06 am [.] received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Relevant content is, and will continue to be, key to reaching searchers.

Google 101

Google Nonprofit Engineering SEO 101

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. 8) History and backstory.

Software 115

Software Tools Publicity System 115

Waxing UnLyrical

DECEMBER 20, 2011

Our analysis also revealed that in 2010 the movie “Inception” staring Leonardo DiCaprio surpassed jarrers’ enthusiasm for Christmas. 2010 it showed the following changes in jarrers from the year before: A 44% decrease in gift satisfaction. A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010.

Communications 66

Communications Analysis Print Meeting 66