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News publishers playing catch-up with Gen Z audiences

Wadds Inc.

Rebecca investigated the news media habits and preferences of Generation Z (born 1997-2010) in the UK. The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people. The work was funded and published by the CIPR Research Fund.

Study 111
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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

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[L]earned Media: An Interview with Sam Zises

Critical Mention

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Also, Mark Zuckerberg’s decision to acquire Instagram for a billion dollars in 2010 looks like an unbelievable bargain now. SCHEDULE A DEMO.

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The Role of Internal Communication in Start-ups: State of Research and Practical Approaches

Institute for Public Relations

A review of 25 journal articles focused on strategic communication, business management, and entrepreneurship was conducted between January 2010 and June 2020. Semi-structured qualitative interviews … Continue reading The Role of Internal Communication in Start-ups: State of Research and Practical Approaches →

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What to do with Media Appearances

PR for Anyone

I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention.

Media 130
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is very old – like circa 2010 old.

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Corrections: You get one shot in the modern media environment

Stephen Waddington

If you make a mistake in a live media interview correct it and apologise as quickly as possible. Jacob Rees-Mogg said that residents of Grenfell Tower should have ignored the advice of the fire brigade in an interview on Monday with Nick Ferrari on LBC. He has been the Member of Parliament for North East Somerset since 2010. "If