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How to Avoid Brainstorming Your Team Into a Corner

Stern + Associates

Her first book, the bestselling “ The Art of Choosing ” (Twelve, March 2010), was a Financial Times and Goldman Sachs 2010 Business Book of the Year as well as the #3 best business and investing book on Amazon’s 2010 year-end list. In it, the S. Limiting choice is a proxy for structure,” Iyengar concludes. “By

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3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.


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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

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Tracing the measurement origins of PESO

PR Conversations

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

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Shaping a Digital Marketing Strategy: Insights from a Digital Marketing Expert

Stern + Associates

Since making the career change to marketing in 2010, I’ve been a consultant and advisor, evolved to PR agency work and now oversee marketing for Stern Strategy Group—helping with our leader-to-leader marketing and communications for our business and its clients. What value does digital marketing bring to sharing a brand’s story?

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3 Essential PR Trends to Monitor in the New Year and Decade


At the risk of sounding old, 2010 seemed like just yesterday. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively?

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M3 Communications Group, Inc. Awarded with Silver for PR Agency of the Year in Europe at the Stevie Awards

Maxim Behar

They are a recognition of the dynamic development of the company over the past challenging year, which includes a number of creative projects, campaigns and new clients. These two international awards are extremely valuable to us because they are a recognition of the hard work, creativity and professionalism of our team in a difficult year.

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