article thumbnail

#PRStudChat Discusses The State of Digital Corporate Reputation

Deirdre Breakenridge

PR in the 21 st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. What is digital corporate reputation?

article thumbnail

Be Careful Spotify. You May Get A Bad Rap.

Reputation Us

Spotify has been a respected audio streaming and media services provider since 2006. That’s a bad reputation. Recently, the Swedish company entered into the world of podcasts with a bright future to diversify its offerings and enjoy a long, steady growth into multimedia. Change your tune NOW, Spotify. The post Be Careful Spotify.

YouTube 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Ethos, Pathos, and Logos in Public Relations

Doctor Spin

The research on perception management is focused on how organisations can create a desired reputation : “The OPM [Organizational Perception Management] field focuses on the range of activities that help organisations establish and/or maintain a desired reputation (Staw et al., Source: Hargis, M. & & Watt, John 3 Hargis, M. &

article thumbnail

#PRStudChat November Announcement: PD, Mentoring & Collaboration for Communication Confidence

Deirdre Breakenridge

Stephen is a veteran of PR and has earned a reputation as a public relations modernizer through the different roles he has held over the last twenty years. Joining us, as our special guest and co-host, is Stephen Waddington, Chief Engagement Officer and Partner at Ketchum in London. You can learn more about Stephen here. About Spin Sucks.

article thumbnail

Every Business Needs a Reputational Firewall

David PR Group

In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. We have to use other means to safeguard our online reputation. The first and best defense is to, simply, have a good reputation. www.davidpr.com. Cohen yelp'

article thumbnail

Barbie dominates August brand coverage

NewsWhip

The Daily Mirror had a viral article with more than 65k engagements that claimed that the reason that Messi signed with Adidas in 2006 was because Nike turned down a request from the soon-to-be superstar’s father for more sporting apparel. All in all, not a great month for Nike’s reputation.

Brand 78
article thumbnail

Don’t Hire a PR Firm for its Great Reputation

Shift Communications

Or rather, don’t hire a PR firm based solely on a great reputation. This is probably a no-brainer for anyone reading this but most firms saw the writing on the wall back in 2005-2006; media relations alone won’t keep the lights on. While a brand name is a good place to start your search, it doesn’t guarantee success. Vice President.