Ethos, Pathos, and Logos in Public Relations
Doctor Spin
OCTOBER 9, 2023
The research on perception management is focused on how organisations can create a desired reputation : “The OPM [Organizational Perception Management] field focuses on the range of activities that help organisations establish and/or maintain a desired reputation (Staw et al., Source: Hargis, M. & & Watt, John 3 Hargis, M. &
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