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Ethos, Pathos, and Logos in Public Relations

Doctor Spin

The research on perception management is focused on how organisations can create a desired reputation : “The OPM [Organizational Perception Management] field focuses on the range of activities that help organisations establish and/or maintain a desired reputation (Staw et al., Source: Hargis, M. & & Watt, John 3 Hargis, M. &

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Barbie dominates August brand coverage

NewsWhip

This latest viral story isn’t based on tradition, however, and instead reignites a comms crisis Burger King faced last summer that resulted in massive public support for an employee who was believed to be under-appreciated. All in all, not a great month for Nike’s reputation.

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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Lobbying as Legislative Subsidy. Lobbying as Legislative Subsidy.

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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

Managing a crisis communication situation with empathy. The research on perception management is focused on how organisations can create a desired reputation : “The OPM [Organizational Perception Management] field focuses on the range of activities that help organisations establish and/or maintain a desired reputation (Staw et al.,

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Every Business Needs a Reputational Firewall

David PR Group

In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. We have to use other means to safeguard our online reputation. The first and best defense is to, simply, have a good reputation. Stake your claim to your name. www.davidpr.com. Cohen yelp'

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Don’t Hire a PR Firm for its Great Reputation

Shift Communications

Or rather, don’t hire a PR firm based solely on a great reputation. They may have even been through an online crisis or two. This is probably a no-brainer for anyone reading this but most firms saw the writing on the wall back in 2005-2006; media relations alone won’t keep the lights on. Media relations alone doesn’t cut it.

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Five Tips to Differentiating Your Brand

Cision

These relationships will not only improve business but also help to enhance your brand reputation. When a crisis occurs and customers lose trust, the brands that continue to communicate, make amends and remain honest will win their customers back. With a background in commissioned sales, Lisa Strong started Strong Marketing in 2006.

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