article thumbnail

A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January.

article thumbnail

Metaverse for Marketing: Twice the Hype?

Shift Communications

Not too long ago I wrote about Clubhouse , the now basically forgotten social media app that, for a fleeting moment (like a year), seemed to introduce a new medium to foster communication. Back then, however, it was not built by an organization hell bent on world domination at all costs a popular social media company.

article thumbnail

Helsinki, Finland – Growth Path Ahead

Landis PR

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. Finland is the only country in the survey (46 markets included) where the proportion exceeds two thirds of the population. The Most Popular Social Media Channels in Finland Youtube : 4.46

Radio 64
article thumbnail

The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Analysis of Halo Effect in Marketing. Journal of Personality and Social Psychology, 35, 250–256. Source: Commercial Research 2 Hao, L.

article thumbnail

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

This is a growing segment has developed out of the market for social media management. Media and event websites are also a good source of information. These are content management systems. They typically combine some news calendar features with workflow to approve, schedule and publish content.

Tools 203
article thumbnail

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. Ferraro advised brands not to limit their LGBTQ marketing campaigns just to Pride Month in June.

Community 189
article thumbnail

The Importance of PR Skills in a Hyper-Globalized World

PRSay

By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 264