Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

Whatever your effort—whether it be a video ad, Facebook post or blog post—focus on your community (include your employees and consumers). AT&T gives frontline nurses and physicians free wireless.

Tips for marketing to the change-averse consumer

Agility PR Solutions

The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before. In this age, it was still difficult for sales representatives to convince customers to add mobile internet to their monthly wireless plans. The post Tips for marketing to the change-averse consumer appeared first on Agility PR Solutions. It was 2008.

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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections.

Robocalls’ downside: The deluge is washing away consumer trust

PR Daily

However, communicators are losing access to voice call connections, as consumers balk at answering any call from an unknown number. Especially given technology like “spoofing”—in which an organization can trick caller ID to show a number other than its actual phone number, and even indicating a false location—consumer trust is taking a hit. Consumer Reports found that 70% of people no longer answer calls they don’t recognize.

Bose stays silent after lawsuit claims it sold consumer data

PR Daily

The lawsuit is asking for undisclosed damages to be paid to consumers who purchased the following Bose products: SoundLink Around-Ear Wireless Headphones II, QuietComfort 35, QuietControl 30, SoundLink Color II, SoundSport Wireless and SoundSport Pulse Wireless. The lawsuit also calls for an injunction aimed at immediately stopping Bose from collecting consumer data.

What Multi-device Consumers Mean for PR Professionals

TrendKite

Analysts project that more than 30 billion devices will be wirelessly connected by 2020. This rise of the multi-device consumer presents both opportunities and challenges for PR professionals and agencies. According to Cisco, there are already more mobile devices on earth than people. This doesn’t surprise me a bit since, like most of us, I look around my desk and see a tablet, a smart phone and a laptop and I seem to use each of them almost every single day.

In #PR This is all You Need to Know in 2016

PR Expanded

Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), and consumers want to be free to move from place to place over space and time. The following article originally appeared on the AirPR blog. . Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions.

Hotspot blocking continues to trouble Marriott critics

PR Daily

The question at hand is what measures a network operator can take to detect and contain rogue and imposter Wi-Fi hotspots used in our meeting and conference spaces that pose a security threat to meeting or conference attendees or cause interference to the conference guest wireless network. They say Marriott simply wants to collect often-expensive wireless Internet access fees. What would you advise brand managers to do in the face of consumer anger

7 sins of startup marketing

PR Daily

Many startups begin by selling direct-to-consumer and then evolve to selling through channel partners through a mixed model. We worked with a startup providing services to wireless carriers at a time when mobile device hardware was advancing rapidly.

FDA authorizes vaccine booster for immunocompromised, 2020 Census data highlights American diversity, and McDonald’s responds to diaper mask lawsuit

PR Daily

As businesses are forced to adapt to the changing consumer habits of a world in flux, Taco Bell’s announcement serves as a reminder to communicate how your innovations and new developments put customers and external stakeholders first.

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Pfizer says third dose protects against Omicron, business travel meets hesitancy, and an alliance forms to combat AI hiring bias

PR Daily

Bubby’s Baked fills a big hole in the edibles market that cannabis consumers crave—high-quality, delicious baked goods that stay moist and chewy,” said MariMed CPO and SVP of sales Ryan Crandall.

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Motorola’s comms leader shares virtual events tips

PR Daily

The company had important products to promote, including the Motorola razr 5g, its latest phone primed for the growing consumer demand for devices that can handle 5G wireless connections. Can you still generate excitement and motivate stakeholders with virtual gatherings?

AT&T, Verizon delay 5G over FAA concerns, top places to promote a podcast, and IBM’s IT services becomes Kyndryl

PR Daily

The major wireless trade group, the CTIA, said last week that companies should be able to use C-band 5G “without causing harmful interference to aviation equipment,” Reuters reported.

How to use Twitter Audience Insights for Marketing

Shift Communications

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. You also get mobile data such as wireless carrier and device types. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. What if you’re not a consumer goods maker or a TV producer?

3 ways to make captivating videos

PR Daily

Thanks to smartphones, tablets and social media blanketing the globe, video is convenient to consume and is highly shareable. Instead, invest in decent shotgun and wireless lavalier microphones, and remember that the closer the microphone is to your subject, the better your audio will be. Throughout the world, businesses are embracing video in their PR and marketing strategies—and with good reason.

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Verizon settles with FCC in customer-tracking probe

PR Daily

For Verizon Wireless, the term “supercookie” has nothing to do with Girl Scouts. Consumers care about privacy and should have a say in how their personal information is used, especially when it comes to who knows what they’re doing online,” FCC enforcement bureau chief Travis LeBlanc said in a press release. This agreement shows that companies can offer meaningful transparency and consumer choice while at the same time continuing to innovate.”.

Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists

PR Daily

If your reaction is aligned with this tweet from Verizon’s wireless customer service team, you’re not alone: After the way 2020 went, that furry little bugger better give us an early spring. — Verizon Wireless CS (@VZWSupport) February 2, 2021. The tweet also highlights an opportunity for brand managers to create content and share messages that tap into consumers’ and employees’ collective exhaustion after the unprecedented crises over the past year.

How and why PR pros should take the lead on CSR

PR Daily

Consumers and business leaders are demanding that corporations contribute more to society. So are millennials, who are emerging as the largest segment of the modern workforce, as well as a formidable consumer bloc. In addition, surveys show that consumers prefer to patronize businesses with strong histories of social responsibility and are more likely to purchase stocks of companies with solid ethical records.

Verizon, T-Mobile and Sprint rip AT&T for fake 5G

PR Daily

Instead of joining AT&T in mislabeling their network speeds, rival mobile carriers are calling out the company for potentially misleading consumers. It read, in part: The potential for 5G is awesome, but the potential to over-hype and under-deliver on the 5G promise is a temptation that the wireless industry must resist. “AT&T is blatantly misleading consumers — 5GE is not real 5G,” Sprint CTO Dr. John Saw said in a statement to Engadget.

Did Apple Make a Debundling Blunder?

Mindful Marketing

The iPhone 12 packs many impressive features including an A14 bionic chip, an edge-to-edge OLED display, a ceramic shield, and night mode, but consumers won’t find in the box two items they’ve come to expect with any iPhone: EarPods and a charging adapter.

Announcing the finalists for the 2015 Media Relations Awards

PR Daily

Educating Consumers About Personal Finance. Verizon Wireless, Verizon Wireless Chicago Destination Store Grand Opening. We asked to see your plans, pitches and earned media coverage. You displayed your hard work and imagination again and again in the categories of integrated marketing communications, issue and cause advocacy campaigns, press events/media tours, use of video and many more. Our judges have picked the short lists.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Just as reporters will trash long-winded, off-topic and boring pitches and press releases, consumers and other stakeholders can quickly click away from storytelling efforts that are more stuffy corporate-speak than a compelling narrative.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

As Ford is seeking to cut its overhead further, Verizon Wireless announced that it’s hiring 950 customer service positions that are permanent work-from-home jobs. As consumer behavior has changed, so too has interactions across social media platforms.

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving.

Verizon apologizes for throttling California firefighters’ data

PR Daily

The revelations are part of the ongoing legal battle over net neutrality—laws and regulations regarding how consumers should pay for internet access. This customer purchased a government contract plan for a high-speed wireless data allotment at a set monthly cost. Others have called for net neutrality: No, wireless carriers were still allowed to throttle prior to overturning the common carrier rules.

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Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

Hello, communicators: Ahead of its 100 th birtrhday, Land O’Lakes removed the “butter maiden” from its packaging—an image that Eater described as “a non-specific American Indian woman with a feather in her hair, kneeling and presenting the consumer with a container of butter.”.

LVMH buys Tiffany as Charles Schwab snaps up TD Ameritrade, Tesla’s smashing PR stunt mishap, and T-Mobile data breach hits 1M

PR Daily

Also: Fashion designer sparks outrage over ‘concentration camp’ outfit, LOL Surprise toys will reduce plastic, consumer mistrust over data climbs, and more. Musk tweeted that consumers placed more than 200,000 orders for the vehicle, all made without any additional PR or marketing messages.

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Behind the Headlines With Sophie Raine

Cision

Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. We understand how to deliver both corporate and consumer PR coverage through the most relevant channels – deploying a “through-the-paper” philosophy that’s designed to create maximum impact for brands. If your PR strategy looks the same as your competitors, progress will be a challenge.

How to Write Concise and Compelling Press Release Headlines

Beyond PR

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. Writing a short press release headline that packs an informative punch isn’t easy. It may be tempting to describe your story in full right out of the gate, but lengthy headlines can overwhelm readers and compromise their interest.

Sony fires Mike Richards from ‘Jeopardy!’, how moms left the workforce during COVID-19, and New Orleans comms tech fails during Ida

PR Daily

While the press release or this campaign educates audiences on the specific elements of Día de Muertos iconography adorning each Pop-Tart, it does not say whether that context will be shared with general consumers.

How to Improve Your Social Media Targeting

Cision

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Device -> (Mobile operating system, Wireless carrier, Connection type).

Celebrity or expertise – which is more important for an influencer campaign?

Media Bullseye

I’d have to guess that if timing had been different, every wireless company would have tried to recruit Hedy Lamarr as an influencer. An example of the type of campaign where this approach would be suitable is a product that has a new feature that is very consumer-focused with concurrent significant technical upgrades. Influencer identification is one of the more important aspects of a public relations, marketing, or communications program.

7 organizations that are rocking it on Snapchat

PR Daily

isn’t the traditional consumer brand, but it’s a brand nonetheless. Last year, Amazon killed it by launching its Snapchat account with exclusive promotional codes for amazing deals, like $60 wireless Bluetooth speakers for only $1. Some brands may steer clear of Snapchat because it's more popular with a younger demographic , but that hasn't stopped countless other brands and marketing execs from jumping on board.

How to prevent embarrassing tech mishaps during your presentation

PR Daily

System updates are notorious for being time-consuming and inconvenient. You may find yourself in a secure location with no open wireless. If you’re like most businesspeople, technology has become an integral part of your presentations. Although your audio and visual aids undoubtedly add value for your audience and make it easier for them to quickly understand your message, there’s a downside to relying on technology.

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. This data is now wirelessly transmitted back to the car manufacturer.

J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

PR Daily

Amazon responds to US consumer agency lawsuit. The Consumer Product Safety Commission (CPSC) has announced that it is suing Amazon in hopes to force the company to recall thousands of products that the agency says can lead to serious injury or death.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.

Yahoo chief: ‘It’s poetic to be joining forces with AOL and Verizon’

PR Daily

As one of the largest wireless and cable companies in the world, Verizon opens the door to extensive distribution opportunities. With more than 100 million wireless customers, a shared view of the importance of mobile and video ad tech, a deep content focus through AOL, Verizon brings clear synergies to the table. Marissa Mayer’s endeavor to turn around a struggling Yahoo is pretty much over—but the chief executive isn’t done yet.

Why 99% of companies should completely forget about brand journalism

Communications Conversations

I realize, to an extent, that since so many stories are shared and consumed on social these days that the source is often minimized, but to say the source doesn’t matter. Who wants to get their news from a wireless service provider? Relatively recently, Verizon joined a number of big companies in the business of brand journalism. The new site, SugarString (interesting name, right?), is full of original content produced solely by Verizon.

Traveler Expectations for In-Flight Technology

Cision

Not long to go now boys…For those of you taking an electronic device eg ipad, ipod touch or android don’t forget to download the free Virgin Entertainment app so that you can access the wireless in-flight entertainment. As technology offerings continue to advance, consumers expectations will also evolve. Monitoring consumer perceptions across media channels helps identify what current expectations are, as well as keep a pulse on how these expectations shift over time.

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