Could your corporate culture use a tuneup?

PR Daily

Take some cues from communicators at Verizon Wireless, OpenTable and Newell Brands. Hear more of their advice during the Creating a Winning Corporate Culture Virtual Summit on May 18. Look around your office. Do you notice employees doing the following? Groaning at an invitation to your next town hall? Struggling to remember the name of the person who sits next to them? Taking off the minute the clock strikes five?

Announcing PR Daily’s Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s Corporate Social Responsibility Awards sought organizations that did their part to make the world a better place. FoundationFriday, Albemarle Corporation. Cricket Cares Capital Grant Contest, Cricket Wireless. Corporate-Community Nonprofit Partnership. The post Announcing PR Daily’s Corporate Social Responsibility Awards finalists appeared first on PR Daily. Congratulations to this year’s honorees. Stay tuned for the winners announcement.


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3 all-too-common killers of corporate videos

PR Daily

Well-executed corporate videos can attract and retain enthusiastic audiences. Yet corporate videos usually suffer from entirely different flaws. Microphone: RodeLink Wireless Filmmaker kit ($399). Done poorly, though, they will send potential viewers fleeing in droves. Bad audio, poor camera work and unflattering lighting are typical of amateur videos. Here are three of the most common: 1. Playing politics.

How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR). Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. The ATT_Wireless_PR Twitter feed went live that afternoon in an attempt to give humorous voice to the frustrations that AT&T users have felt for years.

Why 99% of companies should completely forget about brand journalism

Communications Conversations

Who wants to get their news from a wireless service provider? Content Strategy Corporate Blogging brand journalism brand journalism cisco brand journalism coca-cola brand journalism intel brand journalism verizon content strategy Relatively recently, Verizon joined a number of big companies in the business of brand journalism. The new site, SugarString (interesting name, right?), is full of original content produced solely by Verizon.

56 Communications and Public Relations Jobs Available Now

Media Bullseye

Vice President, Communications , CTIA/The Wireless Association, Washington, DC. Director, Public Affairs , CTIA/The Wireless Association, Washington, DC. Communications Associate , CTIA/The Wireless Association, Washington, DC. Coordinator, Communications & Policy , CTIA/The Wireless Association, Washington, DC. Assistant Associate, Public Affairs , CTIA/The Wireless Association, Washington, DC. Corporate. Looking for a new career opportunity?

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.” Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), The following article originally appeared on the AirPR blog. . Ahhh, the new year.

Ragan’s CSR & Diversity Awards finalists announced

PR Daily

From those working in corporate social responsibility (CSR) to those leading the way in environmental, social and governance (ESG) to those who striving to make workplaces more diverse and inclusive, these professionals are working on campaigns and initiatives that make our world better.

How to benchmark storytelling, expertise and the latest digital media strategies

PR Daily

Leaders from Fortune 500 companies and other prominent organizations will gather to hear case studies from organizations including McDonald’s and Verizon Wireless. Corporate communications. You’re a senior communications pro. You see conferences tailored towards pros just getting their feet wet or communicators with only a few years of experience under their belt. It’s time to attend a summit designed specifically for communication and PR leaders.

How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step. One of the most successful social impact partnerships – now a classic – is the one between Verizon Wireless and several domestic abuse prevention agencies. What makes a winning public relations program? There are many factors, but one key to a strong program is what we used to call “borrowed interest.”

How and why PR pros should take the lead on CSR

PR Daily

Consumers and business leaders are demanding that corporations contribute more to society. Corporate communicators can lead the way in advocating and promoting their organization’s contribution to society. Fink, founder and chief executive of the investment company BlackRock, says corporations must contribute to society if they want BlackRock’s support. It manages more than $6 trillion in investments and has significant influence over corporate board selections.

7 sins of startup marketing

PR Daily

Among core corporate functions, such as sales, operations and human resources, marketing has the most variance. We worked with a startup providing services to wireless carriers at a time when mobile device hardware was advancing rapidly.

3 ways to make captivating videos

PR Daily

Simply put, video for PR needs to look less corporate and more cinematic to keep people watching and more effectively convey messaging. Instead, invest in decent shotgun and wireless lavalier microphones, and remember that the closer the microphone is to your subject, the better your audio will be. Unimaginative visuals are the hallmark of bad corporate video. Throughout the world, businesses are embracing video in their PR and marketing strategies—and with good reason.

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FDA authorizes vaccine booster for immunocompromised, 2020 Census data highlights American diversity, and McDonald’s responds to diaper mask lawsuit

PR Daily

Today’s success would not have been possible without the support of our allies and an FCC interested in protecting the interests of customers over corporations.”. Fierce Wireless reports: “Today, we filed a letter at the FCC reflecting Verizon’s commitments resolving those concerns.

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Storytelling or Story-selling? The Hollywood Blockbuster

The Stalwart Blog

Self-aware of its own flagrant use of product placement, the film mocks the corporate sponsorship dynamic as the dinosaur park strikes a deal to name its most recent attraction “Verizon Wireless Presents The Indomonius Rex”. Considering Jurassic World cost $180 million to make, its opening weekend grossed over $208 million in box office sales alone, making it difficult to attribute its shameless use of product placement to anything more than corporate greed.

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals,” according to their site. Beam Semiconductor : Develops active phased array wireless transceivers to support multi-gigabit per second data rates.

Pfizer says third dose protects against Omicron, business travel meets hesitancy, and an alliance forms to combat AI hiring bias

PR Daily

telecom industry has maintained that the new 5G service doesn’t pose a safety threat to aircraft, pointing to other countries’ experience with similar wireless services. Corporations unite to combat bias in AI hiring tools.

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Robocalls’ downside: The deluge is washing away consumer trust

PR Daily

who advises corporate clients on communications issues, says “the financial costs to consumers and businesses alike are substantial.” Chris Oatway, associate general counsel for Verizon Wireless, calls the fight with spammers an “arms race” and says the company is investing more than ever in technologies to detect, identify and trace junk calls. Automated phone messages account for a quarter of all calls made in the U.S.,

Announcing the finalists for the 2015 Media Relations Awards

PR Daily

The Kendal Corporation, Deepening the Conversation on Aging. Verizon Wireless, Verizon Wireless Chicago Destination Store Grand Opening. We asked to see your plans, pitches and earned media coverage. You displayed your hard work and imagination again and again in the categories of integrated marketing communications, issue and cause advocacy campaigns, press events/media tours, use of video and many more. Our judges have picked the short lists.

Verizon settles with FCC in customer-tracking probe

PR Daily

For Verizon Wireless, the term “supercookie” has nothing to do with Girl Scouts. The Washington Post reports that Verizon will only be able to use the tracking mechanism when users connect to its corporate family of services or unless the company gets customers' opt-in consent. Instead, it means paying $1.35 million in fines. This week, the Federal Communications Commission announced the findings of its investigation into Verizon’s use of supercookies to track users’ online actions.

Making the case for small and mid-size PR agencies

PR Daily

Movies such as “Fight Club,” “Office Space” and “The Matrix” were revolts against the existential absurdity of corporate culture. At smaller agencies, we’re not jockeying for resources and trying to kick rivals off the corporate ladder. He or she doesn’t have time for you, and the corporate ladder jockeys are afraid your brilliant ideas will overshadow theirs.

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3 things to ponder as you grow into your PR career

PR Daily

I had worked at startups, not big corporations. Add to that the fact that I’ve been able to build a team of PR and communication rock stars who compete and win against the larger wireless companies. Career success can be nebulous, come in fits and starts, and require plenty of patience. Here are some important reminders for communicators who are impatient for the next step.

Dear PR People: Calm Down


Quite the opposite really: I was feverishly working on a set of talking points that were due in 90 minutes when my wireless connection crashed. “I Before she could answer, I sat down at her desk and began emailing myself a series of documents from our corporate network. I imagine that the housekeeping staff at the Las Vegas Westin has seen their fair share of early morning shenanigans.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Just as reporters will trash long-winded, off-topic and boring pitches and press releases, consumers and other stakeholders can quickly click away from storytelling efforts that are more stuffy corporate-speak than a compelling narrative.

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving. When Starbucks’ Howard Schultz weighs in on marriage equality, or Sheryl Sandberg urges us to “lean in,” it’s more powerful than a corporate reputation campaign. Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales.

How to Write Concise and Compelling Press Release Headlines

Beyond PR

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. Headline Before: XYZ Corporation Shares the Very Best Family Travel Destinations of the Summer and Tips for Traveling with Children. Headline Before: The Ten Best Places to Eat for Less Than Ten Dollars in Los Angeles According to XYZ Corporation.

30 jobs in the PR and marketing world

PR Daily

Corporate communications manager – brand and PR—The Heineken Company (New Jersey). Senior marketing manager—Verizon Wireless (Colorado). We’re down to the semifinals of one of the four Grand Slam tennis events. The All England Club is hosting the best tennis players in the world as they vie to become the 2018 Wimbledon champion. The gentlemen’s side will be missing the tournament’s most decorated player, Roger Federer.

Verizon apologizes for throttling California firefighters’ data

PR Daily

This customer purchased a government contract plan for a high-speed wireless data allotment at a set monthly cost. Others have called for net neutrality: No, wireless carriers were still allowed to throttle prior to overturning the common carrier rules. And start the canned corporate apology in 3 - 2 - 1 @VerizonSupport @verizon [link]. In combatting the unprecedented wildfires ravaging California this summer, firefighters have relied on mobile technology for support.

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Making the case for small and mid-size PR agencies

PR Daily

Movies such as “Fight Club,” “Office Space” and “The Matrix” were revolts against the existential absurdity of corporate culture. At smaller agencies, we’re not jockeying for resources and trying to kick rivals off the corporate ladder. He or she doesn’t have time for you, and the corporate ladder jockeys are afraid your brilliant ideas will overshadow theirs. More and more, less is more.

Behind the Headlines With Sophie Raine


Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. We understand how to deliver both corporate and consumer PR coverage through the most relevant channels – deploying a “through-the-paper” philosophy that’s designed to create maximum impact for brands. If your PR strategy looks the same as your competitors, progress will be a challenge.

30 jobs in the PR and marketing world

PR Daily

Krispy Kreme seeks a PR and corporate communications manager at its Winston-Salem headquarters. Krispy Kreme describes the position: The public relations/corporate communications manager develops strategies and implements brand marketing PR activity, corporate and employee communications, and crisis communications management that engage, inform and meet targeted results. Public relations manager—Verizon Wireless (New York).

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). For example, it also forms the basis of Bluetooth and Wi-Fi (wireless fidelity) which both transmit data wirelessly. Many things are said to make the world go around.

Why Zoom has changed the game for Montieth & Company

PR Daily

But I also learned a couple of weeks ago that I cannot go a day without my wireless router, which I upgraded. But there are corporations across sectors also taking advantage of weakness in their competitors and grow their own market share, both organically and through M&A, and want to highlight that strength to their investors.

Verizon strike—and high-profile supporters—put CEO on the spot

PR Daily

Verizon Wireless experienced one of the largest corporate walkouts this century as 36,000 workers joined the picket lines on the East Coast on Wednesday. One of the unions whose members are striking, IBEW, cited Verizon’s “corporate greed” as part of its justification for the walkout. “No The company and two of the unions that represent many of its employees failed to reach an agreement on new contracts after negotiating for nearly 10 months.

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges. And most events people are logistics people; they’re focused primarily on pulling off the event on-time and under budget – not leveraging knowledge for the corporation.

Googling Ancient Oakwoods, Yahoo!, and Harnessing Difference


From “the van” it’s 25 minutes’ drive to get a mobile or (reliable) wireless signal. Who wants to read about what you’re going to do “going forward” or the “thrill” (nay “delight” ) of some corporate semi-bauble. A Post About Being Different. Three times a year my family and I visit a friend’s static caravan in a remote part of Argyll. Castle Sween , it’s called. No-one’s ever heard of the place. It’s one of Scotland’s best kept secrets.

11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

The ability to touch and feel is a novelty to a generation weaned on wireless.”. Comedians, such as John Oliver and Stephen Colbert as well as YouTubers and other Internet influencers, will continue to poke fun at corporate and personal misdeeds for entertainment. by Frank Strong. The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016.

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. This data is now wirelessly transmitted back to the car manufacturer.

How to Improve Your Social Media Targeting


Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless). Device -> (Mobile operating system, Wireless carrier, Connection type).

Yahoo chief: ‘It’s poetic to be joining forces with AOL and Verizon’

PR Daily

As one of the largest wireless and cable companies in the world, Verizon opens the door to extensive distribution opportunities. With more than 100 million wireless customers, a shared view of the importance of mobile and video ad tech, a deep content focus through AOL, Verizon brings clear synergies to the table. Mayer wasn’t the only executive to paint a rosy picture with corporate lingo.