ImPRessions - Crenshaw Communications

MARCH 11, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. Here is some commonsense PR advice about communicating during a pandemic. But what about after-hours routines?

Employee 156

Employee Leadership Viral Small Business 156

ImPRessions - Crenshaw Communications

JULY 16, 2019

government that’s feeling the brunt (and the public relations cost) of digital warfare. In March, the health-care-related debt collector American Medical Collection Agency discovered it had been breached for over a year! Building better public relations will impact that bottom line. It’s not just the U.S.

Company 213

Company Case Study Airlines Study 213

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

You should also nip new problems in the bud. Don’t be like Wells Fargo CEO John Stumpf , who said “we are sorry” – which would only serve to shift blame to the other family members. A classic codicil of media relations is to carefully research your media targets instead of firing out a wide, spray and pray pitch.

Pitching 199

Pitching Travel Engineering Examples 199

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Remote PR Jobs

SEPTEMBER 25, 2023

Communicators understand journalists more often than they care to admit, and many are recovering reporters themselves. But when it comes to being interview-ready, public relations pros sometimes shy away from being confident spokespeople. Originally seen on PR News.

Interviews 100

Interviews Media Media Training Training 100

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. The smartest organizations know that both marketing and PR are essential and that the two should work in concert. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

PR for Anyone

MAY 26, 2022

I work with so many people who only care about the size of the audience. That’s the key to succeeding in public relations. The same is true for trade publications. Yet another myth we’ve debunked about what PR can do for your business and what you should be looking for out of a PR campaing.

YouTube 130

YouTube Pitching Video System 130

Deirdre Breakenridge

JULY 22, 2019

If you were to break the numbers down, there would be about 350,000 tweets sent per minute and approximately 500 million tweets per day. That’s about 200 billion tweets per year, according to Internet Live Stats. They’re also reading online publications, blogs and curating stories through news apps. Can you imagine?

Social Media 177

Social Media Media Interviews Instagram 177

Flack's Revenge

OCTOBER 27, 2021

Everyone is familiar with tastemakers in fashion, music and popular culture. Those who want to stay ahead of trends pay close attention. But what about enterprise tech? The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then. How to Surf the Tech Trends without Going Under.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Maxim Behar

NOVEMBER 22, 2023

But what should they be - that's what we will talk to PR expert Maxim Behar about. The product of everything we do should be publicly visible and therefore publicly scrutinized. Regardless, AI has brought us new concerns which are mainly related to copyright and the credibility of information. Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Flack's Revenge

OCTOBER 27, 2021

Everyone is familiar with tastemakers in fashion, music, and popular culture. Those who want to stay ahead of trends pay close attention. But what about enterprise tech? The story, about the tyranny of “Silicon Valley Time,” was widely read and shared. How to Surf the Tech Trends without Going Under.

Enterprise 156

Enterprise Big Data Technology Analysis 156

PRSay

JULY 6, 2020

But not everyone has those options. But with COVID-19 still a threat, open office spaces should be reconfigured to help stop the disease from spreading. But with COVID-19 still a threat, open office spaces should be reconfigured to help stop the disease from spreading. Wear cloth face covers. Don’t fret if someone is ill.

Employee 187

Employee Skype Meeting Nonprofit 187

Prohibition

JANUARY 17, 2022

This step by step guide will provide an overview of social media crisis management including the goals of an effective strategy, the challenges and opportunities of each platform and details about absolute best practices for a successful implementation. There are four additional reasons why your company should have a crisis management plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Flack's Revenge

JULY 3, 2019

Should brands get involved in culture wars? For the uninitiated, Kaepernick is the football player who got lots of kudos and crap for sitting during the national anthem at games and inspiring others to do the same. Some say that brands should express human, relatable qualities. Either way, they placed their bet.

Brand 149

Brand Branding Ethics Company 149

NewsWhip

AUGUST 9, 2022

The proliferation of “alternative facts” and downright lies is dramatically affecting the public’s understanding of major conflicts, climate change, disease and transitions of power. Today, misinformation impacts everyone from brands to governments to health-care organizations, among many others. Holding websites accountable.

Government 78

Government Journalism Advertising Advertising 78

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. Here are some B2B and general public relations “rules” that were made to be broken – at least occasionally. Negative press should be buried.

B2B 147

B2B B2C Enterprise Pitching 147

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Public relations is HOT right now.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

OCTOBER 12, 2022

In her speech, Brenda said we should think of society in terms of three spaces: the first, our home, our friends and family; the second, our work; and the third, our community. Not bad for an independent public relations agency with a staff of about 15. At Landis, we’re all about communications. Yes, that’s right.

Community 98

Community Communications Nonprofit Corporate 98

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

5W PR

OCTOBER 14, 2020

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. Brands doing this must be sure to list the handle in their social profile bios, so consumers know who to contact. Doing so will save everyone lots of time.

Social Media 88

Social Media How To Media Guidelines 88

Mindful Marketing

JUNE 27, 2020

When working for a company, I want to know that it cares about addressing the legacy of inequality in our nation, one hire at a time. ​ But, why should businesses attempt to address deep-seated issues that span centuries and defy easy answers?

Real Estate 111

Real Estate Community Employee Education 111

Cision

NOVEMBER 3, 2016

Your audience cares more about who you are and what you stand for than what your brand does. I’m most excited about the sheer volume of challenges and opportunities facing the organization. Everyone is myopic and “busy” so you have to make your call to action clear, concise and insanely easy.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

Reputation Us

JUNE 14, 2021

From the Credit Union Times …In the first of a two-part series, three CU executives answer five questions about social justice. Should we get involved? In the court of public opinion (e.g., Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Why and how? It’s our business.

Reputation 148

Reputation Financial Community Employee 148

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

NOVEMBER 7, 2020

In today's world, however, in which we are all literally flooded from morning to night with all sorts of information, we need to have the right senses to prioritize things, even to simplify them, knowing what we should focus on. I don't know a person who has succeeded, if he doesn't have the self-confidence to handle things, to succeed.

Publicity 97

Publicity Newspapers Social Media Reputation 97

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Then I saw another article on CommsTech which was also clearly about PR tech tools. Perhaps this is frequency bias at work, but I thought I should check it out.

Publicity 85

Publicity Survey Enterprise Pitching 85

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. She is the editor of Ragan’s Health Care Communication News. This was an important question and one that should be explored beyond one student or one blog post.

Healthcare 150

Healthcare Community Twitter Communications 150

Rock the Status Quo

AUGUST 15, 2014

Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue. Regardless of the masks people wear in public, you just never know what private battles they face. We know that appropriate organizations can elevate a public conversation to help those in need.”

Pitching 272

Pitching Viral Interviews Education 272

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 2) I help our executives and sales leaders convince their audience why they should trust our firm to manage their assets.”. 10) “Write and create content for internal and external audiences about my company.”.

Employee 147

Employee Print Writing Survey 147

Maxim Behar

JUNE 28, 2023

Host : We'll be talking to Maxim Behar, presenter, and PR expert, who is already on the line. Let's start with director Teodor Ushev, who won the grand prize at the Beverly Hills Film Festival yesterday with his debut feature film, "F1.618." Host : The fact is that as we are talk about Teodor Ushev, reviews of the film are 50/50.

Radio 52

Radio Film Sports Creativity 52

ImPRessions - Crenshaw Communications

JUNE 8, 2017

Summer in public relations includes outdoor meetings, shorts and flip-flops (if your office works that way), Summer Fridays, and an all-around happier work environment. You should! But it doesn’t mean we strive any less to keep clients happy and implement great new campaigns. A perfect choice for exulting in the moment?

Case Study 149

Case Study Pitching Social Media Employee 149

Reputation Us

NOVEMBER 28, 2022

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. His actions, more than his intriguing behavior, raise both eyebrows and publicity. He must worry about productivity.

Twitter 78

Twitter Banking Financial Employee 78

5W PR

MARCH 4, 2019

Adopt an approach that takes into consideration everyone who will be affected by the shutdown. With everyone working together and on the same page, it’ll make the process much smoother and effective. Be clear about how it will affect them and how you can assist with the next steps. Get a team together.

Communications 68

Communications Employee Leadership Agency 68

Cision

MAY 4, 2016

Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for your audience. You recently joined Crosswind Media & Public Relations as a senior advisor for media strategy and management. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

ImPRessions - Crenshaw Communications

JUNE 14, 2016

Marketing and public relations professionals would be wise to take heed. Smart media relations pros know stories are richer — and more likely to earn coverage — when they feature real people who win our hearts and minds. Never assume everyone has a dad, present or not, or has fond thoughts about him.

Retail 120

Retail Viral Video Pitching 120

PR Fuel

FEBRUARY 24, 2021

You may feel lost about where to begin. Think About Your Tone. In the era of COVID-19, you need to think about the tone. The coronavirus pandemic is a crisis, and everyone is dealing with different struggles in addition to the collective public health struggle. Think About Your Target Audience.

How To 61

How To Writing Local Trends 61

Waxing UnLyrical

AUGUST 30, 2012

Today’s pick – a post I wrote in May on why public relations is everyone’s business – comes from Kirk Hazlett. The bellhop who got me a taxi ahead of 15 other people in line (he didn’t tell me this, the taxi driver did). What terrific public relations ambassadors they are for the hotel.

Publicity 75

Publicity Hotels Customer Service Meeting 75