How To Measure The “Hidden” Value Of PR Work: Contextual Value
ImPRessions - Crenshaw Communications
FEBRUARY 13, 2024
One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs. A mention at the beginning or within key sections can have more impact than a minor one that’s buried with industry competitors. Where a brand appears in an article also affects the value of a placement.
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