Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

Survey 104

Survey Marketing B2B Content Marketing 104

OnePitch

MAY 12, 2022

After earning a computer science degree at MIT, he worked as a hedge fund trader for several years. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. His career has spanned the intersection of business, technology, and communications.

Strategy 52

Strategy Interviews Pitching Energy 52

Shift Communications

SEPTEMBER 1, 2015

When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc. That’s a really long time in the world of journalism, where reporters are sometimes cranking out two or three stories a day.

Interviews 60

Interviews How To Journalism Report 60

Cision

OCTOBER 14, 2015

Uncertainty about revenue, new publishing models. The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Its UK office announced that it’s starting to cover more local news. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Writing 192

Writing Communications Marketing B2B 192

PRSay

JUNE 11, 2021

The team’s activities included sharing the school’s scientific and policy expertise with a world eager to understand a new virus, how it spreads and the uncertain effects. The team’s activities included sharing the school’s scientific and policy expertise with a world eager to understand a new virus, how it spreads and the uncertain effects.

Publicity 157

Publicity Social Media Report Fashion 157

NewsWhip

JANUARY 27, 2020

Despite a diverse crop of movies in the past year, the Academy of Motion Picture Arts and Sciences chose predictable points of view, represented through white, male, films. . But since its first recorded use in 2015, which year actually drew the most criticism? . Engagements to #OscarsSoWhite content in 2016.

Film 88

Film Media Television Journalism 88

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. Joe and Robert discuss the marketing news of the week each episode, offering a big-picture look at what’s happening in the industry. Breaking Brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. The good news for comms pros: It will be a blend of both technology and human insight. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

NewsWhip

AUGUST 31, 2023

Laura Paddison Laura Paddison is a climate, environment, and social inequality journalist whose articles have been published on multiple news outlets such as CNN , The Guardian , and HuffPost. Her coverage extends to a wide range of subjects, encompassing history, science, travel, and sustainability. Here’s what we found. interactions.

Energy 78

Energy Crisis Travel Report 78

PR 20/20

MAY 23, 2017

We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. But what happens when you hit writer’s block, need to find the latest tech or are searching for best practices for campaign recommendations?

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JANUARY 14, 2017

Messaging requires research inside the organization, research outside the organization, reflection and sometimes, even a little tough love. People – myself included – have equally strange affinities and aversions to some words, when what really matters is the words that customers, prospects, or other stakeholders use and understand.

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

MARCH 20, 2018

More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. Then came the bad news: the event organizer felt this would be too much. There’s a science behind it. His first client came in 2002.

Industry 71

Industry Marketing Enterprise Mobile 71

ZudePR

JUNE 6, 2016

Learn new habits? My new deep work routine. Achieve things. Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Waiting for the inevitable finger of doom to swipe the smartphone of oblivion. ​Do Do you want to do something about it? My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

OCTOBER 28, 2015

Surprise yourself,” you’ll be breaking out of ruts and livening up your writing in no time. 3 Surprise yourself,” you’ll be breaking out of ruts and livening up your writing in no time. Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Give them a try. Pixar’s storytelling rules.

Storytelling 40

Storytelling Resources Writing Corporate 40

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.

Construction 62

Construction How To Media Google 62

ZudePR

MAY 31, 2015

Let me open the door to a new world for you? It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. It’s difficult to break out of that paradigm unless there’s something in it for you. You work in public relations, SEO, content marketing or social media marketing. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

PRSay

OCTOBER 12, 2020

It’s an unexpectedly busy morning for Laurie Garrett , a Pulitzer Prize-winning science writer and author. 2, news was breaking that President Donald Trump and First Lady Melania Trump had tested positive for COVID-19. “I At the time of this scheduled interview with PRsay on Oct. In her Oct. How do you see this pandemic ending?

Viral 157

Viral Interviews Travel Government 157

ImPRessions - Crenshaw Communications

AUGUST 31, 2021

Fake it ’til you break it? Still, I was surprised to read that in the years following the collapse of Theranos, female entrepreneurs in life sciences and biotech say they’re constantly compared to Holmes. The implications – and potential PR angles – were irresistible. It would be a boon for needle-phobics.

Comparison 203

Comparison Healthcare Technology Course 203

Flatiron Communications

FEBRUARY 17, 2018

I hear this constantly from friends, family, and way too many social science pundits. but rather it’s because they’re simply not in the business of producing journalism. Whatever the case, I will only be drawn to news organizations that actually research and objectively report news. Bloomberg News.

Journalism 41

Journalism Construction Radio Report 41

Contently - Strategy

APRIL 24, 2019

Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. But other aspects of your strategy need to be reevaluated, especially if new teams are going to create content from scratch. This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

MAY 7, 2015

New ways to accurately measure and track PR’s value. While some may see that as daunting, many have relished the new opportunities it presents and innovated methods for connecting with target audiences. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

Social Media 120

Social Media Video Agency Healthcare 120

Mindful Marketing

JULY 28, 2015

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. Several of our team members have experience in journalism and so we come at the idea of telling stories from the perspective of having done so in a very public way, thousands and thousands of times.

Interviews 50

Interviews Communications Storytelling Marketing 50

Cision

MAY 21, 2015

Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. New Rainmaker. New Rainmaker provides the knowledge you need to build your own digital platform for marketing and sales. But why is podcasting important to PR and marketing professionals? 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Advice for breaking through the noise | Jump to text. May 21, 2021 | 11:30am EST / 4:30pm GMT. The future of storytelling in healthcare communications. Watch webinar. Read transcript. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Conversations

OCTOBER 21, 2011

On his Twitter feed Dan Gardner, author of the critically acclaimed book, Risk: The Science and Politics of Fear , described the risks cited in this case as “indescribably tiny…dwarfed by the risk of driving to the corner store.” sex education, home visits with new parents, etc.) Hepatitis: autoimmune cell.

Publicity 40

Publicity Conference System Privacy 40

Cision

JANUARY 13, 2016

Tonight @SpeakerRyan will watch the #SOTU from a new vantage point – in the Speaker’s seat behind the president. The latest science news and opinion from the news team at Nature, the international weekly journal of #science. — Nature News&Comment (@NatureNews) January 13, 2016.

Twitter 120

Twitter Travel Internal International 120

NewsWhip

FEBRUARY 26, 2021

Its cross-cultural insights are widely cited in media outlets such as The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Forbes and others. Is that a break or a continuation of existing trends? Paul Quigley, CEO, NewsWhip. You can follow Tonia on Twitter at @tonia_ries.

Brand 78

Brand Branding Media Government 78

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”. Truth is not dead.

Report 225

Report Media Advertising Advertising 225