Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

PR 20/20

FEBRUARY 21, 2017

To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. And that’s not stopping in 2017.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Onclusive

JANUARY 7, 2021

most top executives agree that public opinion and corporate reputation are more relevant for business decision-making today than they were in the past, which means that communications has an impact on the achievement of organizational goals. Understanding the purpose and contribution of the communications team to organizational success.

Communications 248

Communications Corporate Reputation Employee 248

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The role of public relations may not be top of mind. A deep understanding of media and influence Experienced PR teams offer deep and varied relationships, from the companies they work with, to journalists and influencers. A big-idea resource Who can put a price tag on a great idea? However, it should be.

Leadership 182

Leadership Reputation Internal International 182

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. As always there are links to the underlying resources for anyone interested. The breakdown for the top metrics for each segment follows below.

Report 105

Report Publicity Marketing Pitching 105

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Influence: Brand Impact. Content Quality: Power Of Voice. ” – Katie Watson, VP Communications, 23andMe.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Influence: Brand Impact. Content Quality: Power Of Voice.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

JULY 27, 2023

Serving as your central hub for campaign planning, execution, and evaluation, you and your team will be able to effectively manage resources, timelines, and goals. With this tool, all campaign activities, timelines, tasks, and resources can be organized and accessed in one place, fostering seamless collaboration.

Tools 354

Tools Internal International Resources 354

Onclusive

APRIL 8, 2020

To get the credit you deserve and the resources you need as a PR professional, you have to make one key shift. And, most importantly, how do these actions align with my company’s primary business goals and influence key business outcomes? Specifically, what do I want my audience to do after encountering the story?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. If you are trying to hire sales people, find a top-notch sales leader. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers.

Resources 76

Resources Creativity Publicity Local 76

Onclusive

AUGUST 30, 2023

Engaging in Influencer Partnerships Collaborating with influencers and industry leaders, or even other brands, can extend your reach and credibility. On top of that, 88% of people have the highest trust in a brand when a family or friend recommends it.

Brand 195

Brand Branding How To Reputation 195

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. They are: Site – Find influencers who write for a specific website.

Resources 103

Resources Analysis Infographics Examples 103

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

5W PR

APRIL 18, 2024

Boasting a user base of over a billion people, it offers a distinct platform where B2B tech companies can directly connect with decision-makers and influencers in the industry. Quality over quantity Aim to create top-notch content that brings real value to the target audience.

B2B 78

B2B Media LinkedIn Infographics 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

What about conversions from website visits, or deals influenced by credible articles or analyst reports? Does good PR create more prospects at the top of the marketing funnel? A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Insights are increasingly used to influence leadership and design programs.

Internal 52

Internal International Survey Measurement 52

Cision

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.

Infographics 266

Infographics Brand Branding Video 266

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media.

Tourism 157

Tourism YouTube Radio Social Media 157

NewsWhip

JANUARY 11, 2024

That’s why it’s important to stay on top of public opinion and monitor the conversations that surround your brand. Let’s take a look at the top external criticisms your brand could face. From fast fashion to agricultural resourcing, workers are underpaid, overworked, and exposed to hazardous conditions daily.

Brand 78

Brand Branding Agriculture Ethics 78

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. Through a strategic digital PR plan, a brand can continually publish high-quality articles on top-ranking sites.

Digital PR 88

Digital PR Brand Branding Engineering 88

Remote PR Jobs

SEPTEMBER 25, 2023

Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result. At Influence & Co., This type of accreditation helps build trust around your expertise.

Media 100

Media Pinterest LinkedIn Case Study 100

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. In 2020, media kits are also a particularly helpful tool for initiating partnerships with influencers and other brands looking to promote themselves and their products.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

OCTOBER 11, 2022

A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche. For example, when responses are segmented by in-house teams – and outside resources, we can see how views shift: Clients. Image credit: Unsplash.

Agency 139

Agency B2C B2B Survey 139

ImPRessions - Crenshaw Communications

JULY 14, 2021

Influence buyer decisions. While they may not have the resources to sponsor 20 industry conferences a year, they can assemble an executive spokesperson roster and speaking resumés by winning earned speaking engagements. In many cases they support a path to a market leadership position. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

One of them grew up in a country with a repressive, Soviet-influenced government. When Russia invaded Ukraine last February, she organized resources, transportation, and shelter for those fleeing the war. The software can make a huge difference in revenue, yet the category is narrow. It galvanized the entire company.

How To 310

How To Transportation Software Employee 310

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. As in any leadership structure, culture and tone is set and trickles top-down from the leadership team.

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Cision

SEPTEMBER 5, 2017

However, reaching the top of the earned media pyramid is easier said than done. Here are seven tips on auditing your earned media strategy and getting the most out of your resources. The scope and direction of your efforts and resources will change based on your goals. Decide on The Resources You Will Use.

Strategy 244

Strategy How To Media Measurement 244

Newsfile

MARCH 14, 2024

To illustrate, here are the top 8 hidden channels where your press releases have long and lasting impressions: 1. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. In addition, your press releases are sent to hidden channels.

Financial 52

Financial Education Analysis Analytics 52

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. They are: Site – Find influencers who write for a specific website.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. They are: Site – Find influencers who write for a specific website.

Resources 62

Resources Analysis Infographics Examples 62

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. One platform that has gained significant attention in recent years is Substack.

Analysis 156

Analysis B2B Interviews Tools 156

Stephen Waddington

SEPTEMBER 7, 2021

The balance report to legal, human resources, or another function. Access and influence of senior decision making is a clear indicator of the motivation of a communication team and its effectiveness. Regardless of structure, communicators should focus on being valued and invested in by top leadership.

Corporate 135

Corporate Communications Public Affairs Resources 135

Onclusive

NOVEMBER 10, 2021

Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one. There are many PESTLE analysis templates available online. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. It’s all a matter of placing resources where they have maximum impact. Prioritize.

Infographics 149

Infographics Retail Resources Employee 149

Onclusive

APRIL 8, 2020

But in order to get the credit you deserve and the resources you need as a PR professional, you have to make one key shift. And, most importantly, how do these actions align with my company’s primary business goals and influence key business outcomes? Specifically, what do I want my audience to do after encountering the story?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195