Sword and the Script

OCTOBER 6, 2020

The Prowly team has demonstrated strong execution thus far and we are excited to help them continue scaling globally,” said SEMrush Chief Strategy Officer Eugene Levin in a statement. “At The idea is to let communicators know ahead of time those items the system thinks will get a lot of attention. click image for higher resolution) 3.

Software 175

Software SEO Company Tools 175

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach And the most important thing is the creation of an insights and analytics team that I lead.

Data 78

Data Media Analytics Energy 78

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. Their proven frameworks, strategies and tools will make all the difference. How can we develop tech that improves choice and builds trust among the customers we serve?

Leadership 62

Leadership Policies Engineering Technology 62

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Therefore it’s essential that digital and PR teams work together and put more effort into monitoring upcoming algorithm changes. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Instead, start off small to figure out how things work first. “If

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Buzzstream

MAY 25, 2021

And here are the results where respondents were allowed to select up to three options: Today, I want to dive into each of these to see how we can use them to bring to life our link building ideas and importantly, when they may be the most appropriate to use. The attributes of long-form, report style content.

Infographics 160

Infographics Data Blogging Mobile 160

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. The rise in explainer articles | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. How will it help them accomplish their goals? Unfortunately, that’s just not true.

Infographics 62

Infographics Pitching Writing Blogging 62

Sword and the Script

AUGUST 29, 2020

While there’s a lot of discussion about how events this year is bringing about change, I was struck by how the findings in three reports indicate that many of these things were already underway. The UML is an occasional roundup of ideas, articles, reports, or links, that I have analyzed and present here for your perusal.

Media Relations 98

Media Relations Report Industry SEO 98

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Last week, Credit Union Times ran responses from the three other executives in part one of this two-part article series. Why and how?

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Last week, Credit Union Times ran responses from the three other executives in part one of this two-part article series. Why and how?

Financial 78

Financial Education Community Employee 78

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. The global population of the world is 7.7 The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

JANUARY 3, 2023

Some notes to keep in mind as you read: First, ChatGPT has a feature called “regenerate response” – which essentially asks the machine to answer the same question a different way. How is public relations defined? The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation.

Interviews 98

Interviews Publicity Technology Social Media 98

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. You can sit back and wait for the world to change around you, or you can embrace AI to create a competitive advantage. Career paths will evolve. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

SEPTEMBER 18, 2020

What practical steps can public relations practitioners take to ensure wider diversity in recruitment and the make-up of their teams?A. I’d make four points: Decide that you want to diversify your team (this can take seconds or years). Take steps to create an inclusive culture with your existing team.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Here’s how we did it.

Training 72

Training How To Course Software 72

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. How can I build Brand Awareness?

Digital PR 170

Digital PR Industry Strategy Film 170

Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

JULY 17, 2018

But how do PR teams go about the task of tracking down, developing and sharing these genuine stories? We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Doctor Spin

MAY 21, 2023

many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. How To Work With PR Agencies Before contacting PR agencies, knowing which type of collaboration format you’re looking for is wise. PR is different. Having worked at (and with!)

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Mindful Marketing

JULY 30, 2022

Clark had good reason to resent receiving a product subscription, but how should consumers feel about more companies moving to subscription models? Jason Kichline is founder and chief technology officer of OnSong , namesake of one of the world’s most widely used music performance apps.

Software 84

Software Consumer Analysis Examples 84

Communications Conversations

AUGUST 31, 2018

So today, I thought I’d ask some of these former media folks how the transition is going–what have been the struggles? You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. I thought this recent WaPo article was interesting.

Media 112

Media Journalism Report Video 112

MaccaPR

MAY 23, 2016

I've been immersed in the life sciences ever since I was around 10 years old – first partaking in homemade science experiments in my bedroom and then extracting DNA from ticks in my dad's microbiology laboratory during the summer. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust.

Conference 80

Conference Healthcare Marketing Crisis 80

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. In today’s world, a negative story about your brand or organisation could go viral in an instant. It’s important to note that no two PR Crisis Plans are alike, because every crisis is different.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Solo PR Pro

JANUARY 14, 2020

You know how to do your job, but what don’t you know about running a business? We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. My advice is to understand what you’re good at, and create your business around that. Know How to Find Business. You Need a Tribe.

Insurance 110

Insurance Insurance Banking Groups 110

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside.

Publicity 48

Publicity Advertising Advertising Tools 48

Beyond PR

MAY 10, 2018

While this article isn’t specifically about sexual assault and harassment, I do want to use this as a recent example of how important monitoring conversations online is for any business. And yet, brands and journalists still aren’t quite sure how to make media monitoring a part of their DNA. The response? The other is attitude.

Media 45

Media Trends Journalism Technology 45

PR 20/20

JULY 31, 2018

Read on to see how Chris implemented an inbound approach at both organizations, and proved long-term value to the C-suite. Q: How many times have you been through the inbound process from the ground up? It takes slowing down and rethinking how you are doing things and why. Q: What did initial goals and strategy look like?

Marketing 42

Marketing Leadership Engineering Education 42

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” The quotes pique far more interest around our guests and their interviews.

Creativity 100

Creativity Pitching Writing Conference 100

Offleash

MAY 2, 2018

And I’ve learned that the difference between the two comes down to the people. A startup is always strapped for resources. In addition to the founding team, every new hire knew the company’s mission, core values and what we were signing on for from day one. Never try to change one. Sounds easy, right? Keep reading.

Strategy 40

Strategy Policies Healthcare Leadership 40

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Here’s how KPS defines each: “Authority: The weighted average MOZ domain authority of sites this influencer has access to. She doesn’t have a Facebook page or Snapchat account.

Marketing 60

Marketing Study Survey Content Marketing 60

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Therefore it’s essential that digital and PR teams work together and put more effort into monitoring upcoming algorithm changes. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

PR Conversations

APRIL 21, 2016

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Gender-inclusiveness aside, there’s a plethora of other areas that need similar “consciousness” in communication. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You’re thinking of completely overhauling how you market your company. Let me open the door to a new world for you? Still reading? One Where Good Guys Win.

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles.

Web 40

Web Pitching Local Report 40

Sword and the Script

MAY 23, 2017

c) search engines today better understand the context of the language used around backlinks – and consequently, there’s strong potential for impact in branded search or common industry phrases. In a nutshell, it’s Ahrefs estimate of how well a site will rank in search engines like Google. click here or image for higher resolution ).

SEO 64

SEO Tools Engineering Web 64