Ronn Torossian

AUGUST 25, 2021

The post Product Rollout PR Planning appeared first on. In a blog post, the company announced that it would be rolling out the new change along with some new controls for the disappearing messages feature. Back in 2016, Facebook added a secret […].

Facebook 195

Facebook Video Blogging Company 195

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. We still love monthly Zoom happy hours, and have explored new features on Slack for productivity. The post What PR Agencies Should Be Thankful For appeared first on Crenshaw Communications. Happy Thanksgiving from all of us at Crenshaw Communications!

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. She once led media outreach for a multi-city event for a men’s grooming product with a big budget and even bigger expectations. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. A priority press briefing — in an empty room.

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Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. She once led media outreach for a multi-city event for a men’s grooming product with a big budget and even bigger expectations. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. A priority press briefing — in an empty room.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

MAY 12, 2021

Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. Working from home might be a new experience for an intern, so it’s important to create a productive work environment for yourself. The post Notes From A Virtual PR Agency Intern appeared first on Crenshaw Communications.

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Internal International Agency Meeting 296

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

5W PR

JULY 5, 2023

To address this, the market offers specialized products for men’s health. But marketing these products requires a unique approach. It’s not the same as promoting general health products. Target Audience Marketing general health products and men’s health products differ in their target audience.

Marketing 78

Marketing Sports Advertising Advertising 78

5W PR

APRIL 11, 2023

Marketing is crucial for any business to promote and sell their products or services to potential customers. But when it comes to luxury products, marketing strategies need to be different. The luxury market is niche and attracts customers who pay a premium for high-end products or services.

Marketing 78

Marketing Radio Print Consumer 78

5W PR

FEBRUARY 22, 2024

Personalized consultations, customization options, or VIP memberships further elevate the experience, making customers feel valued beyond the product itself. Create bundled packages with complementary products or services at a discounted price. Share the brand story, values, and mission authentically.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

DECEMBER 15, 2022

A successful product launch is important so that a product can reach its target market and build a customer base. For a successful product launch, drafting a press release is not enough. A launch strategy is essential and given below are tips for a successful product launch. Focus on who will benefit.

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Product Launch Resources Report Strategy 88

5W PR

OCTOBER 6, 2023

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies.

Consumer 88

Consumer Strategy Case Study Survey 88

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. Here we will explore five food PR ideas that can help businesses successfully launch new products and menu items. This can include product reviews, interviews, or features in food publications, both online and in print.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

SEPTEMBER 29, 2022

For a skincare product to gain followers on Instagram, constant effort and good content are very important. Given below are tips to elevate the Instagram profiles of skincare products. Create Product Tutorials. Product tutorials help to promote brands and they are a very popular type of video content on Instagram.

Instagram 88

Instagram Marketing Construction Video 88

Ronn Torossian

MARCH 25, 2020

Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The post Public Relations Agencies and Public Opinion appeared first on. Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. With the introduction […].

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Agency Publicity Marketing Media 150

5W PR

APRIL 14, 2023

Beauty products are a daily necessity for many people. Consumers are now becoming more aware of and concerned about the ingredients used in these products for many reasons. Skincare ingredients aren’t only about how the product feels, looks, or smells anymore. Sulfates and alcohol can irritate and inflame the skin.

Ethics 88

Ethics Consumer Agency Blogging 88

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market.

Creativity 88

Creativity Video Social Media Education 88

5W PR

OCTOBER 11, 2023

The Natural Products Expo East, hosted by Informa Markets’ New Hope Network, recently held its final show in Philadelphia, Pennsylvania. This upcoming event aims to provide a more tailored and intentional approach to connection and product discovery. Another mushroom-infused drink at the Natural Products Expo East came from Juni.

Trends 78

Trends Consumer Retail System 78

ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages. But the question isn’t just for PR beginners.

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Agency Corporate Pharmaceuticals Public Affairs 200

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 88

Agency Energy Crisis Management Industry 88

Prohibition

MAY 13, 2022

Whether you want to drive sales or showcase your services, you should be aware of why it’s important to secure coverage for your product and how this can be achieved using a PR professional. If you’re thinking about PR for your brand or product, the first thing you need to ask yourself is what you want to achieve.

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Print Trends Agency Brand 112

Agility PR Solutions

MARCH 24, 2021

The post COVID left creatives with fewer resources, but also grew productivity, skills and standing appeared first on Agility PR Solutions.

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Resources Creativity Agency Marketing 204

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very first meeting.

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Agency Construction Fashion Pitching 224

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

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Agency Publicity Marketing Banking 98

5W PR

JUNE 29, 2023

Beauty companies invest time, creativity, and resources into creating product lines. When a product gains popularity locally, brands consider expanding their market. Many companies with New Zealand beauty spa products have successfully done this before.

Local 78

Local Resources Analytics Employee 78

PRSay

NOVEMBER 19, 2020

Consumers want more than merely product benefits from brands. As communicators, let’s encourage clients to talk not just about how wonderful their products are, but also about how they are improving the world around them. Eliott Maidenberg is managing director and partner at JIN , a digital influence and PR agency.

Communications 168

Communications Survey Enterprise Radio 168

Bianchi Biz Blog

MARCH 2, 2023

We all understand the problems with the lowest cost product or service. So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results.

Agency 108

Agency Automotive Engineering Education 108

Landis PR

SEPTEMBER 11, 2023

In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Here are five ways to help you work smarter – not harder – and prioritize productivity. Leverage Your Peak Productivity Time We all have various times when we’re more productive – and times when we feel a slump.

Energy 64

Energy Study System Writing 64

5W PR

FEBRUARY 26, 2024

Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. Analyze their favorite beauty products, past events, and even social media engagement to paint a unique picture. This can be achieved in a multitude of ways.

Strategy 78

Strategy Brand Branding Product Launch 78

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Partnering with a new PR agency is a big investment – of time, resources, and focus. Whatever the case, no business should invest in a PR agency relationship without asking themselves – and the agency – some key questions. For many, the answer is something like “increase visibility” or ”promote our new product.”

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Agency Energy Resources Internal 234

5W PR

MAY 6, 2022

While creating a unique product is important – it is also essential that the possible customers remain aware of the product. So, when a fintech company is putting out a new product , it should consider the following PR tips: Communication Strategy. The success of the new fintech product will depend on many factors.

How To 88

How To SEO B2C Content Marketing 88

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

Agency 64

Agency Technology Meeting Software 64

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. They can include improvement to a process, product or service or original activities in any of these areas. “It

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Agency Enterprise Software Financial 171

Wadds Inc.

JANUARY 31, 2024

supports creative agencies with company direction and differentiated propositions. Busy creative agency owners have many competing priorities, and sometimes, regular board meetings can be the (wrong) thing to drop off the list.

Creativity 52

Creativity Meeting Agency Policies 52

5W PR

AUGUST 3, 2021

Compared to other sales promotion techniques, product sampling has a lasting impact. Giving away freebies to customers is an effective way of promoting a product. Creative Product Sampling Techniques. There have been unusual instances of product sampling. Direct mail product sampling increases brand awareness and sales.

Strategy 88

Strategy Consumer Survey Creativity 88

Agility PR Solutions

NOVEMBER 13, 2023

The arrival of generative AI has taken productivity to a new level for many, reinventing the role as one that engages in more high-level media relations and campaign focus, and less tedious administrative gruntwork. 2023 has been one of those “best of times, worst of times” periods for PR.

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Agency Media Relations Media Publicity 110

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. Ina Rohe, Associate Director, The Hoffman Agency “If I want to network or have a coffee with my colleagues, I go to the office.

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B2C B2B Agency Trends 73