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Crenshaw Communications Adds Adweek and Agency Talent

ImPRessions - Crenshaw Communications

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

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Agency VP Honored with Top Women in Communications Award

ImPRessions - Crenshaw Communications

Congratulations to Crenshaw Communications VP, enterprise tech and business development, Sasha Dookhoo, who was recently recognized as part of Ragan’s Top Women in Communications Awards. She also contributes to new business efforts and continuing education for agency team members.

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Can PR Agencies Protect Their Ideas?

ImPRessions - Crenshaw Communications

But how does a PR or ad agency avoid it? His final tweet concluded that “no agency could have done this ad.” Except according to Martin Agency CEO Kristen Cavallo, an agency did. Every agency person has pitched to a prospective client, only to see their idea executed months later – by another firm.

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The importance of using the right communication tool for PR agencies

Agility PR Solutions

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help.

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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted. But what does the label really mean?

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Crenshaw Communications Adds Experienced B2B Tech PR Leadership

ImPRessions - Crenshaw Communications

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides. So how do you get the most out of the PR firm relationship?

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