10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee.

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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages.

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Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I rarely use this real estate to talk about the Agency, much less brag about the Agency.

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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes.

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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Crossing the wire” comes from a bygone era when news services communicated via electrical telegraphy.

5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Why do some agency relationships fail?

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PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.

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Are You Ready For A PR Agency? 5 Questions For Startups

ImPRessions - Crenshaw Communications

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. The post Are You Ready For A PR Agency?

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What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. What might the agency not want you to know?

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Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation.

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How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more?

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How to Get Your Agency Hired in a #PR Expanded World

PR Expanded

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. Communicators are often better at telling other people’s stories than their own.

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The Ultimate Cheat Sheet On Choosing A PR Agency

ImPRessions - Crenshaw Communications

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Winnow the agency list in advance of meetings.

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How To Thrive At A PR Agency

ImPRessions - Crenshaw Communications

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. Agency experience is useful no matter where a PR career goes.

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Aspirations of a PR Agency

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. GM Steve Burkhart in delivering the State of the Agency to our U.S. Minus the pomp and circumstance, I joined our U.S.

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Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. The post Can A PR Agency Be Too Loyal?

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PR Guide To Agency-Client On-Boarding

ImPRessions - Crenshaw Communications

So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. Agency-client infrastructure.

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Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. Communications Agency PR Inspiration Ronn Torossian Insights PR Agency Public Relations Strategy

Agency Work/Life Balance

Critical Mention

When other industries think of creative agency hours, they go EEK! If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. The post Agency Work/Life Balance appeared first on Critical Mention - Media Monitoring.

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15 Top Questions To Ask During A PR Agency Search

ImPRessions - Crenshaw Communications

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses.

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Channeling “Jerry Maguire” in the Client/Agency Relationship

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Channeling “Jerry Maguire” in the Client/Agency Relationship appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men.

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The joys and frustrations of agency ownership

PR Daily

Becoming an agency owner is an intimidating concept for many people. When I became an agency owner, I flew by the seat of my pants. So why should your agency be any different? RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. I worked on my first agency for close to 10 years, and I believe it was quite successful, but I really have no proof, other than the fact that I had a number of great clients and I paid my bills. PR PR agenc

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PR Agency Turns to Advertising for Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix.

Five Questions For A PR Agency

ImPRessions - Crenshaw Communications

For any organization in initial conversations with a public relations agency, there are many questions to be asked. PR agency questions: To ask or not to ask? Ideally, your budget fits somewhere in the middle or even a bit above the agency’s client budget median.

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How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market?

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How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort?

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Media Interview Shares Perspective on the Future of Communications (and a few back stories on the Agency)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Here’s the unfiltered version of a Q&A that touches on topics ranging from the future of communications to our differentiation. The post Media Interview Shares Perspective on the Future of Communications (and a few back stories on the Agency) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the actual account team.

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PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. Agency Life Public Relations

Kraft Heinz breaks up with agencies, Coca-Cola embraces purpose, and Facebook challenges Pinterest

PR Daily

Here are today’s top stories: Kraft Heinz to break up with agencies. In an effort to turn around a year of declining sales, the company announced it’s going to cut ties with half its creative and design partners, dropping from 36 agencies to 19.

Avoid These Five Costly PR Agency Mistakes

ImPRessions - Crenshaw Communications

Our best partnerships are sometimes a compromise between what we as agency professionals want to assure excellent outcomes, and what a company can comfortably allocate. This caution applies equally to the PR agency team and the brand. “Failure to communicate.”

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7 Tips: What PR Agencies Want From Their Clients

ImPRessions - Crenshaw Communications

We had nice comments on a previous post from the PROI Worldwide meeting, What Clients Really Want From Their PR Agencies , so it inspired me to look at the flip side of the client-agency relationship. A real commitment to communications. Clear objectives, communicated well.

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6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life.

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A Must-Read List For PR Agencies

ImPRessions - Crenshaw Communications

The post A Must-Read List For PR Agencies appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relationsBetween developing media strategy, taking meetings and writing press materials, the typical public relations team is crazy busy.

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How to grow your agency without relying on the ‘retainer’

PR Daily

As more clients favor projects over yearly contracts, agencies must adapt to adroitly forecast their earnings and grow their operations. There is one thing lots of PR agencies have in common in 2019: Clients are consistently hiring out projects, but retainers seem to be few and far between.

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Survival Guide for Your PR Agency Internship

Barokas

For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. At first, the agency world may seem overwhelming. Every day is different at an agency.

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client. Who is Jelly Marketing?

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3 tips for establishing a strong client/agency partnership

PR Daily

Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight.

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Why Your PR Agency Didn’t Win The Business

ImPRessions - Crenshaw Communications

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. An agency’s record in winning new business is also instructive. The post Why Your PR Agency Didn’t Win The Business appeared first on Crenshaw Communications.

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