How To Go From PR Intern To Permanent Hire

ImPRessions - Crenshaw Communications

But in case a desirable spot opens at the right moment, it’s important to dazzle not only the bosses, but the full staff – since basically everybody’s your boss when you’re an intern. PR tips to go from intern to perm. Several of us are former interns, including yours truly!

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes.

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PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.

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“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. If you already have a rigid gameplan for a student intern, be prepared to trash it.

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. What might the agency not want you to know?

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PR Interns Should Make Tea

Sarah Stimson

Several of the agencies specifically said about their internships that interns would not be expected to … Continue reading → The post PR Interns Should Make Tea appeared first on SARAH STIMSON. Graduates PR graduates interns pr public relations tea

Why These PR Campaigns Received International Accolades at Cannes

5W PR

McDonald’s debuted a new look in celebration of International Women’s Day when the company “flipped” its iconic Golden Arches logo, turning the internationally-known “M” into a stylized “W” in honor of women.

The Ultimate Cheat Sheet On Choosing A PR Agency

ImPRessions - Crenshaw Communications

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Winnow the agency list in advance of meetings.

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Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Like most career PR agency people, I always drink the client Kool-Aid. I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. Most agency PR people have similar stories. The post Can A PR Agency Be Too Loyal?

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PR Guide To Agency-Client On-Boarding

ImPRessions - Crenshaw Communications

So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. Agency-client infrastructure.

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A Day in the Life of a HA Design Intern — from the Eyes of a Neighbor

The Hoffman Agency

By Grace Chu , Senior Account Executive, The Hoffman Agency Hong Kong. Wonder what it’s like to be a design intern at The Hoffman Agency? You can draw inspiration from our former Design Intern Ben Leung’s 5 key takeaways.

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more?

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Five Questions For A PR Agency

ImPRessions - Crenshaw Communications

For any organization in initial conversations with a public relations agency, there are many questions to be asked. PR agency questions: To ask or not to ask? Ideally, your budget fits somewhere in the middle or even a bit above the agency’s client budget median.

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3 tips for establishing a strong client/agency partnership

PR Daily

It’s the ultimate compliment for PR pros to be treated as part of your internal team. Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”.

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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. agency totally rewrites helps edit.

Tips For Being A Kick-@$$ PR Intern

Shift Communications

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. Agency Life Careers Public Relations

Agency Culture: Interview a Coworker

5W PR

Understanding user intent and having proper internal linking strategy to make sure pages contain all relevant information will be more important than ever. Google is going to favor sites that have rich content and internal links that can answer everything the user is searching for.

A Behind-the-Scenes Look at Interning for a PR Agency for the First Time

Stern + Associates

The post A Behind-the-Scenes Look at Interning for a PR Agency for the First Time appeared first on Stern Strategy Group. Agency Culture PR agency life PR culture summer internship

Building Bridges in the Year of the Dog (Part Two)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with.more.

How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market?

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Six Easy Ways To Improve PR Client-Agency Relationships

Mindful Marketing

But remember, it’s not only the significant, “glory” efforts, like a significant media hit or successful event, that help a PR agency retain such clients. There are a lot of subtleties to a client/agency relationship that can also make or break an account. By Seedepth.

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8 worst practices in international PR

PR Daily

A quarter-century later, more is at stake and international terrains are even harder to traverse. That makes sense, but when corporate HQ exercises strict control and approval over every overseas action, bureaucracy handicaps the international PR effort. Conducting international PR long distance. Lou Hoffman is president and CEO of The Hoffman Agency. As more and more companies’ communications go global, more and more pitfalls emerge.

Nominate your colleagues, team or agency for an ACE Award

PR Daily

The post Nominate your colleagues, team or agency for an ACE Award appeared first on PR Daily. There’s still time to show your teammates that their hard work is appreciated. Enter Ragan & PR Daily’s 2018 ACE Awards by Dec.

Building Bridges in the Year of the Dog

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m convinced that the secret sauce for global PR campaigns is collaboration. It stands to the reason that the better folks know each other — even those halfway across the world — the better the collaboration. That’s why we invest in a program called “Building Bridges,” allowing staff members to travel overseas and work out.more.

5 PR Agencies You Should Follow on Twitter

Critical Mention

With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin.

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Stalwart Interns. Where are they now?

The Stalwart Blog

I thought it would be a good time to check in on our former interns and find out where they are now. Melina Destein , Stalwart summer 2012 intern. Brianna Bruinsma , Stalwart summer 2013 intern. Patrice Smith , Stalwart summer 2014 intern.

PR Interns or Assistants – Which is Right for You?

Solo PR Pro

The topic of interns versus assistants is the topic of discussion. If I look at my workload from that perspective and can parse out some things where an individual will gain practical experience, I’m on the road toward securing an intern. Is having interns worth the investment for you?

PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. Intern. Agency Life Public Relations

What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations.

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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The move resulted in the agency closing. My agency, Ketchum is a member of the PRCA, and I’m a personal member of the CIPR.

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Why Your PR Agency Didn’t Win The Business

ImPRessions - Crenshaw Communications

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. An agency’s record in winning new business is also instructive. The post Why Your PR Agency Didn’t Win The Business appeared first on Crenshaw Communications.

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Do’s And Don’ts Of A Successful PR Agency Partnership

ImPRessions - Crenshaw Communications

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success.

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How I Started One of the Top B2B Agencies

B2B PR Sense

Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. The focus of my agency has always been B2B public relations. One of my proudest achievements was to be a founding members of PR Boutique International.

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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. It’s also worth noting that, while PR agencies took home fewer honors this year, public relations as a category is stronger than ever.

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PR agency insights—why midsize is the right size 

Agility PR Solutions

Whenever I hear Hotwire described as a midsize agency, I consider it a badge of honor. We’re big enough to give ambitious CMOs and others on the client side the national and international support they need.

Should Your Business Hire A PR Agency Or DIY?

Mindful Marketing

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. Because they are one person, they can’t typically cover the gamut of all PR programs like an agency can. What do we need and expect from an agency?

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6 tips for PR entrepreneurs from independent agency pros

PR Daily

Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft. It’s exciting to see how independent public relations agencies around the world are thriving.

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Why Your First PR Job Should Be At A PR Agency

ImPRessions - Crenshaw Communications

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. On the corporate side, staff learn public relations as it serves the organization, but at an agency, it’s the core business.

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PR Agency: Multi-National versus Boutique

Polaris

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. Boutique PR Agency: The Pros. Multi-National PR Agency: The Pros. Careers are funny things.

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How Agencies and In-House Teams Bring Out the Best in Each Other

Cision

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams.

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